Survey: 55% Of Video Ad Spend Is Audience-Based, But 1 In 5 Aren't Sure They're Reaching The Right Audience

A recent survey of 200 U.S. advertiser and agency video decision-makers finds them reporting that 55% of video advertising budgets are allocated to audience-based buys, versus 45% to traditional demo buys — with little expectation of any significant shift in that ratio in the next year. 

But one in five …

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