Most Viewers - Even On Pay TV - Don't Mind Watching Ads
- by Karlene Lukovitz @KLmarketdaily, January 27, 2021
Roughly 60% of pay-TV users and nearly three-quarters of viewers using free streaming or broadcast platforms don't mind ads, according to the latest video trends report from TiVo.
In TiVo’s Q4 2020 survey of more than 4,500 U.S. and Canadian adults 18 and older, 58% of those using traditional pay …
