Will vMVPDs Rule After All? 43% Of Pay-TV Households Say They'll Likely Switch Within 12 Months

The once-in-decline vMVPD sector could become the dominant successor to traditional pay-TV — if the key players don’t get too greedy.

That’s the big takeaway (in my own words) from new Parks Associates research on virtual multichannel video programming distributor trends.

One survey finding in the report: 43% of U.S. …

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