Commentary
Will vMVPDs Rule After All? 43% Of Pay-TV Households Say They'll Likely Switch Within 12 Months
- by Karlene Lukovitz @KLmarketdaily, January 29, 2021
The
once-in-decline vMVPD sector could become the dominant successor to traditional pay-TV — if the key players don’t get too greedy.
That’s the big takeaway (in my own words) from new Parks Associates research on virtual multichannel video programming distributor trends.
One survey finding in the report: 43% of U.S. …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
