January 25, 2023
Consumer Spending On Media Soared, While Ad Spending Collapsed in 2020
- by Joe Mandese @mp_joemandese, March 1, 2021
As far as the media marketplace goes, 2020 was a tale of two economies. While advertising and marketing spending experienced one of its worst years after -- decline 7.1% in the U.S. and 6.8% worldwide -- consumer spending on media actually soared, rising 5.6% and 6.1%, respectively.
That's the finding …
