Zenith To Alcohol Advertisers: Cheers!
- by Joe Mandese @mp_joemandese, May 24, 2021
After plummeting at nearly twice the rate of the overall advertising marketplace in 2020, alcohol ad spending is forecast to marginally outpace overall advertising growth this year, according to a just-released category forecast from Publicis Media's Zenith unit.
"Alcohol advertising shrank nearly twice as fast as the overall ad market …
