January 25, 2023
Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022
- by Joe Mandese @mp_joemandese, June 14, 2021
Days after WPP's GroupM unit issued an especially rosy update to its U.S. ad outlook, GroupM -- as well as IPG Mediabrands -- have updated their global forecasts, bringing Madison Avenue's consensus for a gain of 10.6% in worldwide ad spending.
That's a marked 3.3 percentage point improvement from January …
