June 3 - 6, 2024
Analysis: A Year After Boycott, Starbucks Tops Social Ad Spending
- by Steve Ellwanger , November 22, 2021
A year after it stopped advertising on social media platforms, Starbucks Corp. was the leader among 25 QSR brands in social media ad spending and ad engagement in an analysis of some 4,800 paid social ads.
The analysis by the BrandTotal analytics platform found that the majority (39%) of QSR …
