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Entertainment Brands -- But Not Streamers -- Increase Ad Spend
- by Les Luchter , August 8, 2022
Streaming services, pet supplies, home furnishings, direct response companies and alcoholic beverages became “a sweet spot for ad sales" during the pandemic, according to the ad intelligence platform MediaRadar.
The market has shifted with a possible recession, and now streaming media companies, for one category, have pulled back – along …
