Linear, Streaming TV Swimming Upstream? What Channel Will TV Business Execs Turn To?

by Wayne Friedman , Staff Writer, September 30, 2022

Streaming is cooling a bit (thanks to 8% price inflation!). All the while, linear TV continues to get hit from lower advertising and distribution revenues.

The treading water continues in this market.

Craig Moffett, senior research analyst and co-founder of MoffettNathanson Research, notes the rubber-meets-the-road moment based on this: Collectively, …