Commentary
What's In A Name? A Lot, When It Comes To Sports
- by Jon Last , Columnist, November 8, 2022
As a sports industry researcher, I see a vast array of studies come our way. Among the more intriguing are those that seek to uncover the impact of various branding elements, particularly names.
From something with relatively low stakes, like branding a promotion or event activation, to the more significant …
