October 2 - 5, 2024
qsr
Study: Consumers Use QSR Apps Primarily For Discounts, Promotions
- by Teresa Buyikian , August 15, 2023
Loyalty programs via mobile apps are key to attracting more customers: That not-so-surprising finding was one of the key results from InMobi’s yearly QSR survey, which focuses on customer behavior.
"Convenience, loyalty programs, and strategic mobile app implementation emerge as key growth drivers for the QSR industry,” Justin Sparks, …
