qsr

Study: Consumers Use QSR Apps Primarily For Discounts, Promotions


 

Loyalty programs via mobile apps are key to attracting more customers: That not-so-surprising finding was one of the key results from InMobi’s yearly QSR survey, which focuses on customer behavior.

"Convenience, loyalty programs, and strategic mobile app implementation emerge as key growth drivers for the QSR industry,” Justin Sparks, …

Next story loading loading..

Discover Our Publications