Commentary
Testing, Testing: The Only Way To Make Sure Your Emails Work
- by Ray Schultz , Columnist, September 13, 2023
Consumers have limited patience with brands that send broken, badly personalized emails. But with email volume tripling over the past three years, it is harder to create satisfying customer experiences in the channel.
Marketers might wonder why they would take the risk when 86% of consumers say they will abandon …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
