Commentary
Traditional Pay-TV Households Drop Below 50%, vMVPDs Inch Up To 15%
- by Karlene Lukovitz @KLmarketdaily, October 5, 2023
Fewer than half (49%) of U.S. TV households now have a traditional cable, satellite or telco pay-TV service — down eight points, from 57%, in 2021, and down from 74% in 2018.
Meanwhile, 15% of households pay for virtual multichannel video programming distributors/vMVPDs. That’s up by just one point from …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
