Print Prospered In 2023, On Track To Repeat This Year

Print media consumption rose in 2023, and this trend should continue in 2024, according to a study by Pew Research Center.

Specifically, home and food magazines grew as follows:

food, magazines, print, publishing, research

2 comments about "Print Prospered In 2023, On Track To Repeat This Year".

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Ed Papazian from Media Dynamics Inc, January 22, 2024 at 10:47 a.m.
Ray, print media is hardly prospering if capturing advertising dollars and becoming profitable are the benchmarks. "Audience" is certainly the least likley indicator of success, especially when most of the "readers" don't live in homes that actually pay to receive the publcation---it's those "passalong" readers that puff up the stats.

When "Colliers' and "The Women's Home Companion" went belly up in the 1950s they were attaining all time high circulatuions and readership levels. When "Life Magazine" folded its first tent, in the early 1970s, it was reaching something like 25% of all adults per issue and 50%+ if you bought a schedule spread out amoing a dozen or so issues. And "look" and "The Staurday Rvening Post", which also gave up the ghost, were no slouches on the "audience " front either. The same point applies to the sad events of the recent decade which have seen the consumer magazine medium plunge from the heights. The disaster, which unfolded before our very eyes, had nothing to do with "audience" nor demos---they were very good, nor ad receptivity--it was the highest, nor CPMs. The lost ad revenues went to TV ----to fund CPM increases---- and to digital media.

Could something have been done to avoid this disaster? I wish it was so---but that's another story.
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