Beauty Growth Starts To Slow, With Makeup Sales Declining

by Sarah Mahoney @mahoney_sarah, May 7, 2024

From high-end fragrances to mass-market mascara, beauty and personal care have been among the best-looking stories in consumer spending for the last few years. But Circana’s latest quarterly report shows signs of shifting consumer preferences. And while Estee Lauder’s recent earnings topped expectations, it issued an unexpectedly downbeat sales forecast. …