October 2 - 5, 2024
automotive
Brand Loyalty Wanes, Sustainability Becomes Key Buying Factor
- by Tanya Gazdik , May 13, 2024
Automotive marketers have an opportunity for nabbing conquest buyers like never before, according to a new report.
Consumer loyalty is taking a backseat, with a staggering 82% of respondents open to switching brands, according to Teads in its latest global report, "Shifting Gears: Understanding the New Dynamics of Auto …
