Forrester Declares Four Companies 'Leaders' In Commerce
- by Steve McClellan @mp_mcclellan, May 16, 2024
Forrester is out with a new “Forrester Wave”
report evaluating commerce services which found Publicis, Omnicom, WPP and Accenture to all be “leaders” in the field.
So-called “strong performers” included Dentsu’s Merkle, Interpublic and IBM.
“Contenders” included Capgemini, Dept and Valtech.
Analyzing Publicis, the report stated, “Publicis shows strategic …
