brand value
How Brand Differentiation Translates To Higher Sales
- by Sarah Mahoney @mahoney_sarah, June 10, 2024
Brands like
Louis Vuitton differentiate themselves with a distinctive look and feel.
When consumers believe that one brand is “meaningfully different” than competitors, they are willing to pay more -- sometimes as much as twice the price.
Those findings are from Kantar’s new “Blueprint For Brand Growth” report, based …
