hispanics

'Tailor Or Fail': Using Culturally Relevant TV Placement To Reach Hispanic Customers

 

A new report timed for National Hispanic Heritage Month (Sept. 15-Oct. 15) sheds some light on an important and growing demographic for marketers.

The ANA’s AIMM (Alliance For Inclusion and Multicultural Marketing), the Cultural Inclusion Accelerator, data company Nielsen and its Gracenote Inclusion Analytics platform teamed up for …

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