automotive

Automotive National TV Spending Drops Nearly 24%


Automotive national TV spending and ad impressions both took  serious hit in April.

Estimated national TV spending was $160.3 million in April, down 23.9% year over year compared to $210.6 million in April 2024, according to iSpot.tv.  Household TV ad impressions fell 20.3% year-over-year to 16.8 billion compared to 21 …

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