Commentary

News Media, Magazines Reach The Affluent And Well-Educated

by Ray Schultz , Columnist, December 17, 2025

News media passed a watershed moment in 2025: a mix of print and digital readers surpassed print-only readers for the first time, according to the 2025 Market Report on News and Magazine Media from the News/Media Alliance.

This shows readers want access to both platforms. And it comes when there is …

audience measurement, magazines, media measurement, news, newspapers, publishing, research

1 comment about "News Media, Magazines Reach The Affluent And Well-Educated".

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Ed Papazian from Media Dynamics Inc, December 18, 2025 at 12:19 p.m.
Nice report, Ray. It's sad to note that print media is in such a down position that it can no longer fund the kind of media promotion effort that the MPA nad the newspaper folks once put out. So, now, it's up the the Audit Bureau Of Circulation--under its new name --to get the message out.
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