automotive

Consumers Lean Into Hybrid Vehicles,Tesla Regains Top Spot In Brand Loyalty

Consumers continue to show a greater interest in vehicles powered by hybrid engines. 

New vehicle brand loyalty climbed to 53.4% in the first half of 2026, according to the latest LexisNexis Risk Solutions Automotive Brand Loyalty Study. 

The mid-year 2026 results show an increase of 2.4 percentage points over 2025. …

Next story loading loading..

Discover Our Publications