Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Have you noticed the increasing popularity of custom musical elements in pharmaceutical advertising? Do you have a love/hate relationship with jingles? Neurocrine Biosciences' Associate Brand
Director, Emily Simasek, will break down why audio branding has risen in popularity, why it's effective (when done right) and her brand's journey to create instant recognition while strengthening
business results with one small sound.