Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "audio"
- Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
- BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
- An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones.
- The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.
- In a fragmented, multichannel programmatic ad landscape, audio has emerged as one of the more impactful formats. But what are data-driven audio spots good for in the larger marketing mix? Are programmatic ad insertions as effective as traditional host reads? And how trackable and accountable has this medium become since the days of vague download counts? Spark Foundry's VP, Programmatic Consulting, Natasha Morris, shares best practices and learnings from Spark Foundry's work across many audio formats for a range of clients.
- Forty-one percent of U.S. consumers said they own a smart speaker as of the second quarter of this year.
- Why simply drop a podcast when you can build an audio media network with sponsors, a web of social influencers, and a range of discreet shows? Providence St. Joseph Health's VP of Community Engagement, Clinical and Patient Communication, Mary Renouf, discuss's how their Providence Future of Health podcast series has become a main driver not only of brand awareness and patient acquisition but the core of its educational mission, a new revenue stream and even a source of staff retention and recruitment.
- For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media company's experimentation and testing of shoppable video as it strives for success in this emerging medium.
- The most common reason to cancel any kind of subscription is an increase in price -- indicating that inflation is having an effect on spending power.
- But many see skills and measurement as key barriers to growth, WARC and MMA report.
- The growing audience for streaming audio tends to consist of listeners who subscribe to ad-free versions of platforms like Spotify.
- Audio can change the way consumers feel about a brand. Recent studies conducted by neuromarketing analytics firm Neuro-Insight set out to prove it.
- Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner.
- Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
- As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge.
- Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
- On Monday Apple announced the acquisition of Primephonic, a classical music-streaming service offering a listening experience with search and browse functions optimized for classical music.
- Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000, respectively (see table at bottom).
- In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" that shifted American media consumption toward audio content, especially digital.
- Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's the finding of a study conducted by IPG Mediabrands Magna, and is part of a report produced with sister unit IPG Media Lab.
- Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the media mix.
- Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes.
- Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average marketing ROI using this type of strategy.
- Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished several fundamentals of the research, media, and ad businesses, especially the progress of the 2020 Census -- arguably the most complex, complete and privacy-compliant survey executed in the U.S. Results are solid, Census COO, Ron Jarmin, said despite the pandemic and various catastrophes.
- MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump in April. Perhaps this is why the Google CEO pledged $10 billion to India's digital future. Looking at the 100 programmatic advertisers year-to-date, MediaRadar found that Tech Firms, Financial Services and Retail brands comprised more than half of the roster.
- Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch.
- Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Music through AM/FM radio and streaming services is more popular with 40% of remote workers listening every day and 35% listening at least once a week. The research comes from a Nielsen Remote Workers Survey fielded from June 18 through June 25 this year.
- First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursday, and included separate insights on Q1 2020 revenue and the second edition of its Coronavirus Impact Report on publishers. "We're seeing in this new CPM study that connected devices are experiencing the least impact," said Sue Hogan, SVP of research and analytics, IAB.
- For all the incursions by digital media, conventional radio continues to dominate "share of ear," especially in the ad-supported audio media marketplace. That's the finding of the latest edition of Edison Research's quarterly "Share of Ear" report. Regardless of the demo, AM/FM radio represents the vast majority of ad-supported audio media consumption, but especially for older demographics, and overwhelmingly when people are listening in cars.
- Podcast advertising has been one of Policygenius' top customer acquisition channels over the past several years, helping it achieve "phenomenal growth."
