Search results for "audio"

• Radio Ads Prove Powerful Boost For Social Media Engagement, Study Shows
  Hearing about a product in the trusted, familiar environment of broadcast radio increases the legitimacy of the advertiser.
  April 29, 2025  Tags: audio, cmmr, radio
• Anthropic's Constitutional Classifier Challenges 'Jailbreaking'
  Following Microsoft and Meta into the unknown, AI startup Anthropic - maker of Claude - has a new technique to prevent users from creating or accessing harmful content - aimed at avoiding regulatory actions against the company, gaining investment funding, and convincing advertisers and other types of businesses it is safe to adopt its models.
  February 4, 2025  Tags: ad fraud, ad performance measurement, advertising, audio, content, content issues, hacking, language, performance marketing, research, search, start-ups
• Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
  Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.
  January 16, 2025  Tags: ad spending, advertising, audio, connected tv, digital, digital-out-of-home, display, gaming, linear tv, paid search, podcasts, research, streaming, television, video
• How Audio Investments Increase Branded Search Volume
  How do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based video ad agency Oxford Road ran tests to find out.
  January 7, 2025  Tags: audio, brand image, brand marketing, branded content, brands, live streaming, media buying, podcast, podcasts, radio, research, search, streaming
• ByteDance Bot Chats With Human Traits
  ByteDance has developed technology that allows humans to have a conversation with a "socially intelligent agent," based on human traits. The technology is called introverted, intuitive, feeling and perceiving (INFP). It's an audio-driven head generation framework for dyadic interaction that can make one image talk with a human or talk with another agent.
  December 22, 2024  Tags: ai, artificial intelligence, audio, china, generative ai, research, technology, tiktok, video
• 'Newsweek' Engages Headliner To Help Deliver Podcast Recommendations To Readers
  The magazine will use Headliner's Disco to provide relevant podcasts.
  September 24, 2024  Tags: artificial intelligence, audio, magazines, news, podcasts, publishing, recommendations, research, technology, tools
• New Google Settings For Disclosing Digitally Altered Political Ads
  The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.
  July 2, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, audio, content, content issues, digital, digital content, generative ai, google, policy, politics, research, search, television, tv
• Entertainment Bundles: Consumers Want More Than Just Video
  Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
  May 20, 2024  Tags: apps, audio, bundles, cable tv, consumer experience, content, entertainment, fast, gaming, mvpd, news, podcasts, research, social media, streaming, svod, television, video, vmvpd
• A Visual Attention Study That Went Terribly Right
  How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
  May 16, 2024  Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
• Display Revenue Was Way Down For UK Publishers In Q4, Study Finds
  Despite the decline in digital revenue for U.K. publishers, strong gains in subscriptions, audio and sponsorships mitigated the damage.
  March 21, 2024  Tags: advertising, audio, b2b, publishing, research, revenue, sponsorship, subscriptions, uk
• Audio Attention Data Shows How Humans React In Real-Time
  Attention quality scored the highest for audio ads with the highest voiceover volume compared to ads with the lowest voiceover volume and the ads that had too many competing elements within the creative at 25%, according to a controlled-study data released Tuesday.
  February 20, 2024  Tags: ad buys, advertising, amazon, artificial intelligence, attention, audio, media buying, podcast, real-time, research, technology
• Brands Grapple With Media-Mix Strategies As 2023 Ticks On
  Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
  August 9, 2023  Tags: ad buys, ad optimization, ad performance measurement, ad spending, analytics, audience measurement, audience targeting, audio, digital, forecast, media measurement, metrics, mixed media, performance marketing, podcast, podcasts, research, search
• Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
  Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
  August 2, 2023  Tags: advertising, artificial intelligence, audio, content, content creators, copyright, data, data management, digital, digital content, generative ai, meta, music, open source, research, text
• Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
  "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's proprietary media attention benchmarks.
  August 1, 2023  Tags: advertising, agency, attention, audio, digital, media measurement, metrics, mobile, performance marketing, podcasts, radio, research, search, social media, streaming, video, voice search
• Audio Listening Habits And How Marketers Can Capitalize On Summer
  Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
  May 25, 2023  Tags: advertising, audio, creative, data, digital, iab, mobile, music, out-of-home, podcast, podcasts, research, restaurants, search, streaming
• DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
  BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
  February 2, 2023  Tags: ad fraud, ad inventory, advertising, apps, audio, digital, media measurement, online fraud, online publishing, publishing, research, search
• Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
  An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones.
  December 19, 2022  Tags: advertising, african american, agency, asian american, audio, creative, digital, hispanics, media measurement, multicultural, performance marketing, research
• TelevisaUnivision Embraces 'Nielsen One' Measurement
  The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.
  October 25, 2022  Tags: audience measurement, audio, big data, cloud computing, cross-platform, data, digital, disney, engagement, media, media buying, media measurement, media planning, nielsen, research, streaming, television
• Can You Hear It Now?: Tuning in to Programmatic Audio
  In a fragmented, multichannel programmatic ad landscape, audio has emerged as one of the more impactful formats. But what are data-driven audio spots good for in the larger marketing mix? Are programmatic ad insertions as effective as traditional host reads? And how trackable and accountable has this medium become since the days of vague download counts? Spark Foundry's VP, Programmatic Consulting, Natasha Morris, shares best practices and learnings from Spark Foundry's work across many audio formats for a range of clients.
  October 17, 2022  Tags: ad platform, ad tracking, audio, data, marketing, multichannel, programmatic
• AM/FM Radio Streaming On Smart Speakers Hits Plateau
  Forty-one percent of U.S. consumers said they own a smart speaker as of the second quarter of this year.
  September 20, 2022  Tags: audio, cmmr, smart home, smart tvs, smartphone
• Broadcasting Providence: Podcasting as a Business Strategy
  Why simply drop a podcast when you can build an audio media network with sponsors, a web of social influencers, and a range of discreet shows? Providence St. Joseph Health's VP of Community Engagement, Clinical and Patient Communication, Mary Renouf, discuss's how their Providence Future of Health podcast series has become a main driver not only of brand awareness and patient acquisition but the core of its educational mission, a new revenue stream and even a source of staff retention and recruitment.
  August 23, 2022  Tags: acquisition, audio, awareness, brand marketing, health, health care, media, networking, podcast, revenue, social networking, sponsorship
• Experimenting with Shoppable Video
  For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media company's experimentation and testing of shoppable video as it strives for success in this emerging medium.
  August 19, 2022  Tags: audio, brand marketing, digital, diversity, ecommerce, emerging media, innovation, media, print, social media, television, tv, video
• Consumers Are Sensitive To Higher Prices For Subs, Including Streaming Services
  The most common reason to cancel any kind of subscription is an increase in price -- indicating that inflation is having an effect on spending power.
  July 25, 2022  Tags: audio, avod, cmmr, iot, streaming, svod
• European Marketers Advanced Their Digital Skills During Pandemic, Study Finds
  But many see skills and measurement as key barriers to growth, WARC and MMA report.
  July 25, 2022  Tags: audio, covid-19, digital, digital marketing, email, europe, machine learning, metaverse, metrics, mobile, research
• AM/FM Radio Has Stable Share Of Ad-Supported Audio Time
  The growing audience for streaming audio tends to consist of listeners who subscribe to ad-free versions of platforms like Spotify.
  July 5, 2022  Tags: audio, cmmr, podcast, podcasts, radio, streaming
• Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
  Audio can change the way consumers feel about a brand. Recent studies conducted by neuromarketing analytics firm Neuro-Insight set out to prove it.
  June 3, 2022  Tags: advertising, agency, analytics, audio, consumer experience, digital, media measurement, neuromarketing, podcast, radio, research, search, video
• Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
  Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner.
  May 23, 2022  Tags: advertising, analytics, audio, budgets, cmo, corporate event, covid-19, digital, email, events, marketing, research, russia, search, video
• Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue
  Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
  May 9, 2022  Tags: apple, audio, cmmr, dynamic, iab, mobile, podcast, podcasts, spotify
• 'Third Re-Emergence' Of Consumers Will Drive Media Habits
  As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge.
  February 9, 2022  Tags: audio, covid-19, radio, restaurants, retail
• Mobile Use Helps Traditional Radio Strengthen Its Staying Power
  Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
  December 30, 2021  Tags: audio, connected tv, digital, mobile, music, nielsen, podcasts, radio, research, streaming