Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
On Monday Apple announced the acquisition of Primephonic, a classical music-streaming service offering a listening experience with search and browse functions optimized for classical music.
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the
media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000,
respectively (see table at bottom).
In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" that shifted American media
consumption toward audio content, especially digital.
Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's the finding of a study conducted by IPG
Mediabrands Magna, and is part of a report produced with sister unit IPG Media Lab.
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the media
Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes.
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average marketing ROI using this
type of strategy.
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished several fundamentals of the research, media, and ad businesses, especially the progress of the 2020 Census -- arguably
the most complex, complete and privacy-compliant survey executed in the U.S. Results are solid, Census COO, Ron Jarmin, said despite the pandemic and various catastrophes.
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump in April. Perhaps this is why the Google CEO pledged $10 billion to India's digital future. Looking at the
100 programmatic advertisers year-to-date, MediaRadar found that Tech Firms, Financial Services and Retail brands comprised more than half of the roster.
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch.
Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Music through AM/FM radio and
streaming services is more popular with 40% of remote workers listening every day and 35% listening at least once a week. The research comes from a Nielsen Remote Workers Survey fielded from June
18 through June 25 this year.
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report
Thursday, and included separate insights on Q1 2020 revenue and the second edition of its Coronavirus Impact Report on publishers. "We're seeing in this new CPM study that connected devices are
experiencing the least impact," said Sue Hogan, SVP of research and analytics, IAB.
For all the incursions by digital media, conventional radio continues to dominate "share of ear," especially in the ad-supported audio media marketplace. That's the finding of the latest edition of
Edison Research's quarterly "Share of Ear" report. Regardless of the demo, AM/FM radio represents the vast majority of ad-supported audio media consumption, but especially for older demographics, and
overwhelmingly when people are listening in cars.
Podcast advertising has been one of Policygenius' top customer acquisition channels over the past several years, helping it achieve "phenomenal growth."
Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.
Podcasting is poised to become a billion-dollar ad category, according to new estimates published by IPG Mediabrands' Magna unit this week. The research and marketplace intelligence unit projects U.S.
podcast ad spending will reach $960 million next year and will top $1 billion in 2022. While podcast advertising doesn't threaten to supplant conventional radio ad spending, it is growing rapidly
while Magna projects radio ad growth will begin contracting next year, and for the foreseeable future.
Initial research focuses on audio storytelling, specifically where audio trumps visual creative.
Trint is the brainchild of reporter and former foreign correspondent Jeff Kofman. He describes it as a new way to navigate audio and video, which converts spoken words into searchable, editable and
The Bulletin leverages machine learning and AI technology to generate a single-sentence summary of a story's most salient details at a glance, giving busy professionals a pulse on the stories of the
Nielsen found that podcast ads have been successful in driving key business metrics, including brand awareness, ad recall, affinity, recommendation and purchase intent. Nielsen says the data comes
from more than 50 custom studies conducted over the past 18 months.
- one year sooner than we predicted last year," the report finds.
Gimlet Media partnered with Crest Kids to create a brushing audio companion that entertains kids every morning and night, over the course of exactly two minutes.
Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live more normal lives without constant
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while GE organically showcased destinations with sounds that are essential in driving its community energy efforts.
The earliest adopters of smart speaker technology use it essentially as an audio remote control for listening to music and other audio content, according to the latest forecast by digital media
statsmaster eMarketer. The outlook for 2019 penetration of smart speaker devices, based on functionality, finds nearly 80% currently use it for listening to audio content.
Each fall, as marketers plan their campaigns for the coming year, writes Ron Rodrigues, Pandora publishes its perspective of the diverse ad-supported audio landscape in the Definitive Guide to
Audio, including insights, data findings, and predictions about the medium. that draws nearly four hours of daily time spent among Americans. This year audio media is in peak disruption
mode. Listeners have found music and other content that’s personalized to them. That personalization invites marketers to align their brands with lifestyles and moments, and not just ages and
genders. As more Americans acquire smartphones, smart speakers, connected cars and other digital media devices, the transformation from traditional to digital is accelerating. The report
suggests that there are three important insights: It's a conversation
Podcasts are the new 'Talk Radio'
- Sonic disruption goes beyond how people listen. With the help of Siri, Alexa, Google Assistant,
humans get to use their voices to verbally express ourselves faster and more thoughtfully than by any other means.
- For marketers, the smart speaker is your “invitation to hang out at
the house.” With 95% of smart speakers located in common locations within the home, this shared listening, instead of targeting a single listener, can recognize “household moments,”
contextually relevant to the family room, kitchen or bedroom.
These on-demand audio programs are surging in popularity, even in the
face of a difficult user experience, hard-to-find content, and for the advertiser, thin measurement data.
Connected Cars in the fast lane
- The Podcast audience has doubled over the past four years, and listeners aged
18-49 now get more of their talk or personality content from podcasts than they do from the radio. For people under the age of 50, podcasts are the new talk radio.
- The author feels that
podcasts should find its listeners, instead of the other way around. Fans should be able to add podcasts to their playlists effortlessly, making audio personalization as easy as following their
favorites on Instagram or YouTube.
- As Pandora launches podcasts with these highly desired benefits, 2019 will be remembered as the year that podcasts hit the mainstream.
The auto business also faces disruption on many fronts, says the report, including the way people use media while behind the wheel.
nearly a century Americans have depended on the radio to be informed and entertained, but the study finds changes in the mix. Advanced media choices are a sought-after option by daily car commuters;
71% of them consider “in-dash systems” that receive information and entertainment over the internet” as important in their next vehicle.
- That thirst for digital technology
helps to explain why drivers of late-model cars have shifted a third of their AM/FM listening time to satellite, streaming, podcasts and other digital audio, compared to drivers of the oldest
- What should be concerning to both the broadcasters and advertisers is that a majority of AM/FM listeners only listen to the medium in their cars. Advertisers wishing to reach this
group only have about an hour per day to reach them via the radio. For the other 23 hours of the day, says the report, these people are listening to audio, but it’s not to broadcast radio.
There’s more in Pandora’s 2019 Definitive Guide to Audio, a resource that will help advertisers build audio-first strategies.
In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standard Media Index released the most current trending data on its ad revenue growth vs. chief audio streaming competitor Spotify and
the radio marketplace overall. For the first eight months of the year, Pandora's had the fastest U.S. ad revenue growth, rising 45% vs. the same period in 2017.
Despite the momentum digital audio services have had in recent years, conventional AM/FM radio remains the dominant source of the U.S. audio media marketplace, according to estimates released by
Edison Research. Nearly half of all audio content consumption by U.S. adults is to a terrestrial radio signal, according to Edison Research's Q1 2018 "Share of Ear" report.
Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, according to Nielsen's
just-released "Audio Today Report." In terms of weekly reach, radio actually ranks the highest among the major media tracked by Nielsen, reaching 93% of the adult population, vs. only 88% for TV, 83%
for smartphones, 50% for computers, 47% for TV-connected devices, and 37% for tablets.