Research Home > Search Results
Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "audio"
- The magazine will use Headliner's Disco to provide relevant podcasts.September 24, 2024 Tags: artificial intelligence, audio, magazines, news, podcasts, publishing, recommendations, research, technology, tools
- The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.July 2, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, audio, content, content issues, digital, digital content, generative ai, google, policy, politics, research, search, television, tv
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.May 20, 2024 Tags: apps, audio, bundles, cable tv, consumer experience, content, entertainment, fast, gaming, mvpd, news, podcasts, research, social media, streaming, svod, television, video, vmvpd
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.May 16, 2024 Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
- Despite the decline in digital revenue for U.K. publishers, strong gains in subscriptions, audio and sponsorships mitigated the damage.March 21, 2024 Tags: advertising, audio, b2b, publishing, research, revenue, sponsorship, subscriptions, uk
- Attention quality scored the highest for audio ads with the highest voiceover volume compared to ads with the lowest voiceover volume and the ads that had too many competing elements within the creative at 25%, according to a controlled-study data released Tuesday.February 20, 2024 Tags: ad buys, advertising, amazon, artificial intelligence, attention, audio, media buying, podcast, real-time, research, technology
- Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.August 9, 2023 Tags: ad buys, ad optimization, ad performance measurement, ad spending, analytics, audience measurement, audience targeting, audio, digital, forecast, media measurement, metrics, mixed media, performance marketing, podcast, podcasts, research, search
- Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.August 2, 2023 Tags: advertising, artificial intelligence, audio, content, content creators, copyright, data, data management, digital, digital content, generative ai, meta, music, open source, research, text
- "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's proprietary media attention benchmarks.August 1, 2023 Tags: advertising, agency, attention, audio, digital, media measurement, metrics, mobile, performance marketing, podcasts, radio, research, search, social media, streaming, video, voice search
- Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.May 25, 2023 Tags: advertising, audio, creative, data, digital, iab, mobile, music, out-of-home, podcast, podcasts, research, restaurants, search, streaming
- BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.February 2, 2023 Tags: ad fraud, ad inventory, advertising, apps, audio, digital, media measurement, online fraud, online publishing, publishing, research, search
- An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones.December 19, 2022 Tags: advertising, african american, agency, asian american, audio, creative, digital, hispanics, media measurement, multicultural, performance marketing, research
- The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.October 25, 2022 Tags: audience measurement, audio, big data, cloud computing, cross-platform, data, digital, disney, engagement, media, media buying, media measurement, media planning, nielsen, research, streaming, television
- In a fragmented, multichannel programmatic ad landscape, audio has emerged as one of the more impactful formats. But what are data-driven audio spots good for in the larger marketing mix? Are programmatic ad insertions as effective as traditional host reads? And how trackable and accountable has this medium become since the days of vague download counts? Spark Foundry's VP, Programmatic Consulting, Natasha Morris, shares best practices and learnings from Spark Foundry's work across many audio formats for a range of clients.
- Forty-one percent of U.S. consumers said they own a smart speaker as of the second quarter of this year.
- Why simply drop a podcast when you can build an audio media network with sponsors, a web of social influencers, and a range of discreet shows? Providence St. Joseph Health's VP of Community Engagement, Clinical and Patient Communication, Mary Renouf, discuss's how their Providence Future of Health podcast series has become a main driver not only of brand awareness and patient acquisition but the core of its educational mission, a new revenue stream and even a source of staff retention and recruitment.August 23, 2022 Tags: acquisition, audio, awareness, brand marketing, health, health care, media, networking, podcast, revenue, social networking, sponsorship
- For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media company's experimentation and testing of shoppable video as it strives for success in this emerging medium.August 19, 2022 Tags: audio, brand marketing, digital, diversity, ecommerce, emerging media, innovation, media, print, social media, television, tv, video
- The most common reason to cancel any kind of subscription is an increase in price -- indicating that inflation is having an effect on spending power.
- But many see skills and measurement as key barriers to growth, WARC and MMA report.
- The growing audience for streaming audio tends to consist of listeners who subscribe to ad-free versions of platforms like Spotify.
- Audio can change the way consumers feel about a brand. Recent studies conducted by neuromarketing analytics firm Neuro-Insight set out to prove it.June 3, 2022 Tags: advertising, agency, analytics, audio, consumer experience, digital, media measurement, neuromarketing, podcast, radio, research, search, video
- Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner.
- Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
- As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge.
- Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
- On Monday Apple announced the acquisition of Primephonic, a classical music-streaming service offering a listening experience with search and browse functions optimized for classical music.
- Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000, respectively (see table at bottom).August 25, 2021 Tags: advertising, apps, audio, banners, cable tv, cmmr, digital, direct mail, email, events, local media, magazines, media buying, newspapers, ott, outdoor, paid search, radio, research, search, search marketing, social media, streaming, television
- In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" that shifted American media consumption toward audio content, especially digital.
- Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's the finding of a study conducted by IPG Mediabrands Magna, and is part of a report produced with sister unit IPG Media Lab.
- Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the media mix.April 21, 2021 Tags: advertising, audio, branded content, budgets, cmmr, connected tv, covid-19, digital, display, ecommerce, influencer marketing, mobile, native advertising, ott, paid search, podcasts, research, search, television, video
©2024 MediaPost Communications. All rights reserved.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.