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- A quarter of Apple's customers use Apple News as either a stand-alone app or as part of the Apple One bundle.May 29, 2024 Tags: apple, cmmr, iphone
- Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.February 28, 2024 Tags: ad technology, ai, apple, artificial intelligence, automotive, generative ai, media buying, research, search, technology
- Apple has reportedly begun negotiations with major news publishers over permission to use their content as it develops its own generative AI platforms. Contracts would include Conde Nast, NBC News and IAC, "The New York Times" reported.December 22, 2023 Tags: ai, apple, artificial intelligence, chatbot, content, digital, earnings, generative ai, google, language, machine learning, microsoft, online publishing, publishing, research
- A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive even better ad performance. Here are some of the media combinations that perform the best.December 5, 2023 Tags: ad optimization, ad performance measurement, ad tracking, advertising, apple, connected tv, cookie tracking, cpc, ctv, digital, enterprise marketing, media buying, ott, performance marketing, research, revenue, search, television, tracking
- Kantar's annual ranking reveals widespread declines in brand value, pressured by fretful investors and careful consumers.
- Peter Jakus, product manager at Bloomreach, said while Apple has tried to take the privacy lead among the major browsers, bad actors who abuse digital tracking technologies for nefarious purposes often rely on the same underlying tools such as cookies and URL parameters, as honest marketers.July 26, 2023 Tags: ad tracking, apple, contextual tracking, cookie tracking, email, performance marketing, privacy, research, search
- In a first for Google, the social-response team will use the reply tool built on AI to help generate replies to YouTube user comments in the voice of the campaign. The iPhone and the Pixel phones have very distinct voices.June 21, 2023 Tags: ad campaign, advertising, apple, campaigns, cannes, digital, email, google, iphone, research, search, smartphone
- The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.March 28, 2023 Tags: advertising, amazon, apple, apple tv+, avod, disney+, entertainment, google, hulu, netflix, paramount+, peacock, research, roku, streaming, svod, television
- A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.March 14, 2023 Tags: ad spending, advertising, apple, apple tv+, comcast, digital, hulu, nbcuniversal, netflix, peacock, research, streaming, svod, television, video
- Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
- To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.November 28, 2022 Tags: ad spending, advertising, apple, apps, brand safety, media buying, research, social media, twitter
- While iOS 16 users drive 21.2% of total iPhone traffic, they only see 18.4% of invalid traffic.
- While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because Americans have been given greater control over privacy settings by Apple, Google and others.September 20, 2022 Tags: ad targeting, advertising, apple, consumer experience, data, digital, google, location-based, mobile, online, privacy, research, search
- Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.September 16, 2022 Tags: ad spending, advertising, apple, budgets, digital, ecommerce, facebook, google, instagram, media buying, paid search, research, search, tiktok
- After the spike in pandemic growth, consumers are redirecting some of their spend away from apps and back to activities like travel and restaurants.
- Opt-in rates have stabilized in the year since Apple started asking customers for consent to share device identitiers used by advertisers.
- Apple is on track to become Kantar's first trillion-dollar brand, moving back into first place this year with a valuation of $947.1 billion.
- But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.June 7, 2022 Tags: ad spending, apple, audience targeting, cookie tracking, cookies, cpg, digital marketing, email, financial services, health care, marketing, privacy, research, roi, social media, technology
- Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
- A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact of Apple's App Tracking Transparency. For instance, Apple argues that its first-party Search Ads business "grew for a variety of reasons unrelated to ATT, and that it does not affect the apps' ability to collect and use first-party data.April 26, 2022 Tags: ad spending, advertising, apple, apps, cryptocurrency, data, digital, research, search, sports
- Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?April 4, 2022 Tags: ad targeting, advertising, amazon, apple, data, data management, email, facebook, google, government, privacy, research, search, social media
- The research looked at whether all privacy notices used identical language -- and which, if any, language seemed "scary."
- Brands are already paying more to reach Apple customers after the iPhone maker introduced more privacy protections.February 8, 2022 Tags: ad tracking, apple, cmmr, cookie tracking, cookies, facebook, google, tracking
- Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.January 18, 2022 Tags: amazon, amazon fire, apple, apple tv+, cmmr, google, google vs. apple, internet of things, siri, smart home, smart tvs
- The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.January 3, 2022 Tags: amazon, apple, apps, augmented reality, data, data management, digital, funding, google, m&a, mapping/navigation, maps, media buying, metrics, mobile, performance marketing, research, search, search marketing, youtube
- A new report asserts mobile app developers will abandon advertising as a business model. Here's why I disagree.
- Apple changed its software to give customers more control over the data they share with apps, driving up CPMs.
- There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a "Wall Street Journal" analysis.
- What IS surprising: how few brands made their debut in the Brand Keys Loyalty Leader List this year -- the fewest newbies in over a decade.
- On Monday Apple announced the acquisition of Primephonic, a classical music-streaming service offering a listening experience with search and browse functions optimized for classical music.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.