Search results for "x"

• Digital Ad Spend Grew 8.9% In Third Quarter, Piper Sandler Says
  TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.
  October 7, 2024  Tags: ad spending, amazon, cmmr, digital, digital marketing, facebook, google, instagram, meta, pinterest, snapchat, social media, tiktok, x, youtube
• X Strikes Content Deal With The WWE
  X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed between the league's most popular wrestlers.
  February 9, 2024  Tags: entertainment, partnership, research, social media, sports, television, video, x
• LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
  Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.
  December 28, 2023  Tags: ad spending, ad targeting, advertising, apps, b2b, campaigns, connected devices, connected tv, content issues, linkedin, marketing, media buying, research, revenue, social media, social networking, social networks, television, x
• Google Ranking And Indexing Become Focus Of Search Trial
  Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad market and an estimated,organic search share of 90%.
  October 19, 2023  Tags: advertising, google, government, legal, link building, paid search, policy, politics, research, revenue, search, seo, tiktok, twitter, x
• TikTok Tests In-App Google Search Results Capability
  TikTok users may begin to see links to Google results in the app. In a screenshot shared by an app researcher on X, TikTok's search results page included a link inviting the user to search Google for the same inquiry.
  September 21, 2023  Tags: apps, google, government, research, search, social media, tiktok, x
• Media Buyers Say Twitter/X Less Effective Than Social Media
  Only 14% of media buyers said they consider X a preferred partner, compared with 37% for social media more broadly.
  September 8, 2023  Tags: ad spending, advertising, cmmr, management, media planning, performance marketing, social media, twitter, x