Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "legal"
- TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
- Experts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may not want to risk fines, and payment processors and banks would pull their support.
- The nonprofit research organization Center for Countering Digital Hate on Friday urged a federal appeals court to reject a bid by X Corp. to revive its lawsuit against the group.
- A new financial "risk" has begun showing up in the SEC filings of some of the world's biggest advertisers and it's giving some analysts pause. Not surprisingly, it's AI.
- Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
- Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
- Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad market and an estimated,organic search share of 90%.
- Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan AI Insight Forum is part of a series of gatherings to craft AI law.
- Microsoft this week announced it has "built important guardrails" into its Copilot's AI products to help respect authors' copyrights. This new commitment extends Microsoft's existing intellectual property support to commercial Copilot services and builds on its previous AI Customer Commitments.
- X Corp. has made "troubling decisions that appear calculated to harass, silence, and suppress research and accountability" for extremist content, hate speech and other objectionable material on the platform, three lawmakers say in a letter to Musk and Yaccarino.
- X Corp. (formerly Twitter) late Monday followed through on its threat to sue the nonprofit Center for Countering Digital Hate over reports about objectionable speech on the platform.
- The Platform Accountability and Transparency Act would require large social platforms to share ad libraries, statistics about content moderation, and other data with researchers.
- A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their search queries to publishers.
- "We think that reflects notable changes in consumer behavior coupled with changes in legislation at the state level," says Cowen analyst.
- Microsoft and Amazon defeated a class-action complaint claiming the companies violated a biometric privacy law by allegedly amassing a database of faceprints.
- The increasingly fragmented streaming environment has accelerated an already serious problem.
- Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
- Internet search traffic for abortion medication rose 162% after someone leaked a draft of the Supreme Court's abortion decision in May, according to new research.
- According to a new Ipsos study, two-thirds of Americans are likely to vote for candidates who support passing a law legalizing abortion to replace Roe if SCOTUS strikes it down.
- Wrappers and containers from eight different fast food chains contain PFAS, or "forever chemicals," at soon-to-be illegal levels, according to Consumer Reports. Long-term exposure has been linked to an increased risk of some cancers. Eight of the 24 fast food and supermarket chains studied — Arby's, Burger King, Cava, Chick-fil-A, McDonald's, Nathan's Famous, Sweetgreen, and Taco Bell — had at least one type of packaging tested for fluorine levels exceeding 100 ppm.
- Princeton University has cut short a privacy study that involved sending potentially misleading emails to a host of website operators, including nonprofits and small bloggers.
- In a closely watched case, the Supreme Court Thursday voted 6-3 to narrow the scope of a 1980s-era anti-hacking law.
- Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with a federal law regarding children's privacy, advocates say in a new FTC complaint.
- Critics say the immigration policies make it more difficult for skilled workers to acquire visas and require companies that hire "high-skilled" foreign workers with H-1B visas to pay them close to an average industry salary.
- If so, should the European Commission investigate whether member countries are putting enough resources into enforcing GDPR?
- The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising content.
- Rich led the creation of the FTC's children's privacy and financial data rules and the Office of Technology.
- "The Telegraph" is reporting that Facebook-related crime rose 19% last year. That's according to a think tank, Parliament Street, which used a freedom of information request to research how many crimes linked to the social media service were recorded. They include sexual harassment, indecent images of children, hate speech and malicious communication.
- "The Telegraph" is calling on the Government to put more pressure on social media giants to close down the accounts of drugs sellers as research shows a quarter of 16- to-24-year-olds have seen ads for drugs on the platforms.
- Keeping creative talent "energized" and attracting "top-tier" talent, are the two top concerns marketers have about managing in-house creative teams vs. outsourcing it to a conventional ad agency, according to a just-published report from the Association of National Advertisers. The report, "Managing In-House Creative Content And Legal Concerns," was produced in conjunction with Boston Consulting Group and the ANA's outside legal counsel, Reed Smith, and is based on a survey of 111 ANA members and industry experts.
