Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "china"
- ByteDance has developed technology that allows humans to have a conversation with a "socially intelligent agent," based on human traits. The technology is called introverted, intuitive, feeling and perceiving (INFP). It's an audio-driven head generation framework for dyadic interaction that can make one image talk with a human or talk with another agent.
- TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
- Experts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may not want to risk fines, and payment processors and banks would pull their support.
- Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also could end up a liability.
- OpenAI changed the fine print in its use policy that eliminates text related to the tech for military and war, as a report links Baidu's AI tech to China's military research.
- Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
- Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public scrutiny of generative AI tech.
- Google, Microsoft, and OpenAI have restricted access to their generative AI chatbots and technology in Hong Kong due to fears of how China's influence will impact the ability to maintain an open internet.
- Citizen Lab analyzed eight popular search platforms in China for censorship rules controlling content, which may be doing more harm than good outside the country.
- A new report from NPD Group says U.S. sales of prestige beauty products from department stores gained 15% in the last year.
- The technology -- an AI chatbot service -- will launch as a stand-alone application and slowly integrate into the Baidu search engine.
- Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
- Most consumers have opted in to email/SMS communications, the Lacek Group reports.
- Analysis of internal documents reveals how employees abuse customer data, stalk celebrities, and do little to plug major leaks. The clearance would reduce or eliminate some instances of data mishandling.
- While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even existed just a few years ago.
- Magna now projects 15% U.S. advertising growth this year, to $259 billion, and 14% growth globally, to $657 billion -- both record-setting.
- Moore has joined a task force to help the government determine how it can use data on U.S. citizens to train and support AI models, helping the U.S. better compete with China and Russia.
- The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $66 billion global total.
- Thanks largely to the acceleration of digital transformation and the need to sell to consumers in safer, more socially distanced ways, ecommerce has surged, but it remains a fraction of total retail sales. That's one of the findings of GroupM's just-released "Emerging Stronger: Building Brands In A Transformed World" report.
- The average subscriber will pay for 2.14 SVOD services, according to a forecast by Digital TV Research. Subscription growth peaked last year, with the addition of 201 million subscriptions.
- As trade tensions with China continue, a new report from GroupM's Business Intelligence unit indicates the nation currently accounts for about 5% of the revenue for the world's biggest marketers. The analysis, conducted by GroupM Business Intelligence Global President Brian Wieser, analyzed the 40 biggest marketers not based in China. Based on the those disclosing the revenue they derive from the nation, Wieser estimates China currently accounts for about 5% of the Big 40's revenues overall.
- An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social media users in the U.S., U.K., Japan, China and India, found that U.S. social media users indexed about average for all the major social good criteria, while China and India over-indexed and Japan under-indexed.
- Americans overwhelmingly support a U.S. ban on TikTok including -- surprisingly -- more than half of frequent TikTok users, according to a consumer tracking study released this morning by Horizon Media. The poll of 900 Americans found 76% support a TikTok ban. Interestingly, 23% said they support the ban regardless of who owns it, including a U.S. company like Microsoft.
- While COVID-19 is disrupting some supply chains, the great unknown for the future is consumer confidence, according to a new study. In addition to development and the introduction of 5G phones, lagging consumer demand may slow the short-term adoption of 5G mobile devices.
- The global ad-spending outlook has been revised downward by billions of dollars each year through 2023, according to a new report from eMarketer, which also issues its first estimate for worldwide ad spending in 2024. The global revision follows one eMarketer issued for China late last week and much of this year's correction is attributable mostly to China.
- Microsoft Bing has launched a COVID-19 Tracker website that provides details on confirmed cases as well as active cases, recoveries, and fatalities. The map is interactive and changes frequently.
- While China's industry marketing and consumer spending patterns are not necessarily correlated to other industrialized nations, especially the U.S., there are encouraging signs of "normalization" in China in the period following its COVID-19 epidemic. "Big Data" analyzed by the equities research team at UBS indicates that, with the exception of big-ticket items like automobiles, China's major industrial markets are stabilizing, especially exports, imports and online commerce.
- Experimental AI technology from Perion Network's search technology division CodeFuel shows the road that coronavirus takes and how the virus changes consumer behavior.
- At the height of China's Coronavirus outbreak, the nation's population dramatically altered their media consumption habits, diverting two-hours-plus daily to researching the epidemic online, according to findings of an in depth study published by Kantar's health division. The study, which draws on a representative WeChat survey conducted Feb. 11 of the both general and at-risk populations residing in 28 Mainland provinces, found that the general population spent 2 hours daily and the at-risk population spent 2.7 hours daily researching the COVID-19 epidemic.
- China leads the world for spam, following by the US and then Germany, according to new research featured in "Netimperative."
