Most consumers have opted in to email/SMS communications, the Lacek Group reports.
Analysis of internal documents reveals how employees abuse customer data, stalk celebrities, and do little to plug major leaks. The clearance would reduce or eliminate some instances of data
While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even
existed just a few years ago.
Magna now projects 15% U.S. advertising growth this year, to $259 billion, and 14% growth globally, to $657 billion -- both record-setting.
Moore has joined a task force to help the government determine how it can use data on U.S. citizens to train and support AI models, helping the U.S. better compete with China and Russia.
The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $66 billion global total.
Thanks largely to the acceleration of digital transformation and the need to sell to consumers in safer, more socially distanced ways, ecommerce has surged, but it remains a fraction of total retail
sales. That's one of the findings of GroupM's just-released "Emerging Stronger: Building Brands In A Transformed World" report.
The average subscriber will pay for 2.14 SVOD services, according to a forecast by Digital TV Research. Subscription growth peaked last year, with the addition of 201 million subscriptions.
As trade tensions with China continue, a new report from GroupM's Business Intelligence unit indicates the nation currently accounts for about 5% of the revenue for the world's biggest marketers. The
analysis, conducted by GroupM Business Intelligence Global President Brian Wieser, analyzed the 40 biggest marketers not based in China. Based on the those disclosing the revenue they derive from the
nation, Wieser estimates China currently accounts for about 5% of the Big 40's revenues overall.
An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social
media users in the U.S., U.K., Japan, China and India, found that U.S. social media users indexed about average for all the major social good criteria, while China and India over-indexed and Japan
Americans overwhelmingly support a U.S. ban on TikTok including -- surprisingly -- more than half of frequent TikTok users, according to a consumer tracking study released this morning by Horizon
Media. The poll of 900 Americans found 76% support a TikTok ban. Interestingly, 23% said they support the ban regardless of who owns it, including a U.S. company like Microsoft.
While COVID-19 is disrupting some supply chains, the great unknown for the future is consumer confidence, according to a new study. In addition to development and the introduction of 5G phones,
lagging consumer demand may slow the short-term adoption of 5G mobile devices.
The global ad-spending outlook has been revised downward by billions of dollars each year through 2023, according to a new report from eMarketer, which also issues its first estimate for worldwide ad
spending in 2024. The global revision follows one eMarketer issued for China late last week and much of this year's correction is attributable mostly to China.
Microsoft Bing has launched a COVID-19 Tracker website that provides details on confirmed cases as well as active cases, recoveries, and fatalities. The map is interactive and changes frequently.
While China's industry marketing and consumer spending patterns are not necessarily correlated to other industrialized nations, especially the U.S., there are encouraging signs of "normalization" in
China in the period following its COVID-19 epidemic. "Big Data" analyzed by the equities research team at UBS indicates that, with the exception of big-ticket items like automobiles, China's major
industrial markets are stabilizing, especially exports, imports and online commerce.
Experimental AI technology from Perion Network's search technology division CodeFuel shows the road that coronavirus takes and how the virus changes consumer behavior.
At the height of China's Coronavirus outbreak, the nation's population dramatically altered their media consumption habits, diverting two-hours-plus daily to researching the epidemic online, according
to findings of an in depth study published by Kantar's health division. The study, which draws on a representative WeChat survey conducted Feb. 11 of the both general and at-risk populations residing
in 28 Mainland provinces, found that the general population spent 2 hours daily and the at-risk population spent 2.7 hours daily researching the COVID-19 epidemic.
China leads the world for spam, following by the US and then Germany, according to new research featured in "Netimperative."
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as a "wildfire" burning in China. Late Monday, Wall Street analysts began to release research notes and reduce Apple's revenue
and production forecasts for March and June quarters based on the company's decision to reassess guidance from the impact of the virus.
A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna.
Consumers want less choice, not more, when reading endorsements from opinion leaders, a study finds.
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US.
In a week dominated by Hong Kong account deletions, research shows that fake news is very tricky.
Amid the heightened political turmoil and moves by the major social media platforms Twitter and Facebook to curtail state-sponsored disinformation, eMarketer has released data showing the impact on
Hong Kong's social media usage base. Based on eMarketer's estimates, Facebook is a far more significant source of information for Hong Kong's population.
The escalating trade war between the U.S. and China is likely both good news and bad news for the ad industry, according to an assessment released today by GroupM's Business Intelligence unit. The
good news, writes Global President Brian Wieser, is that it is likely to boost digital ad spending by Chinese marketers in the U.S., especially those using e-commerce platforms unlikely to be impacted
by trade tariffs.
One in five companies have reported they have felt pressured into handing over IP to China in order to gain access to its massive markets, according to new research from the European Chamber of
Commerce, reported on in "The Telegraph."
China is poised to overtake the U.S. as the biggest retail marketplace in the world this year. According to new estimates released this morning by eMarketer, China will take in $5.636 trillion in
retail sales during 2019 -- $36 billion more than the $5.529 trillion eMarketer projects in U.S. retail sales this year. Not surprisingly, the balance shift is being driven largely by ecommerce, which
has been fueling China's retail expansion. According to eMarketer estimates, China's ecommerce marketplace will expand more than 30% this year to $1.989 trillion.
Linear TV has a 41.9% share of all worldwide advertising in 12 key markets -- the U.S., UK, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan and Russia.
They're not just consumers -- savvy businesspeople have taken new tastes in China, and they are exporting them back to the West.
Trade disputes have dominated relations between the world's two biggest economies in recent weeks, as Washington and Beijing have slapped tariffs on goods from their respective countries.