Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using It

Americans overwhelmingly support a U.S. ban on TikTok, including -- surprisingly -- more than half of frequent TikTok users, according to a consumer tracking study released this morning by Horizon Media.

The poll of 900 Americans found that 76% support a TikTok ban. Interestingly, 23% said they support the ban …

2 comments about "Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using It".
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  1. PJ Lehrer from NYU, September 3, 2020 at 10:30 a.m.

    These data is highly suspect.  When was the last tiem 76% of Americans agreed about anything?  How old are these 900 people?  What gender are they?  Where do they live?  

  2. Ed Papazian from Media Dynamics Inc, September 3, 2020 at 10:41 a.m.

    Another thing I would ask is how were the questions posed? It would be easy to get a lot of people---many of whom know little or nothing about TikTok--- to agree that it should be banned if the question points out it's a Chinese operation---especially in this pandemic year when China has made lots of enemies thanks to the way it handled the crisis.

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