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Search results for "digital"
- A federal judge has rejected Amherst University professor Ethan Zuckerman's request for an order preventing Meta Platforms from suing over a tool designed to study how Facebook's algorithms affect users' health.November 8, 2024 Tags: algorithms, digital, facebook, hacking, health and wellness, meta, privacy, research
- Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.October 16, 2024 Tags: ad campaign, ai, amazon, artificial intelligence, data, data management, decarbonization, digital, energy, innovation, media buying, research, sustainability, technology
- Fifteen percent of streaming users borrow passwords, while 7% watch pirated shows or movies and 4% do both.October 9, 2024 Tags: advertising, churn, content issues, digital, fast, piracy, research, streaming, svod, television
- TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.October 7, 2024 Tags: ad spending, amazon, cmmr, digital, digital marketing, facebook, google, instagram, meta, pinterest, snapchat, social media, tiktok, x, youtube
- New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.October 2, 2024 Tags: ai, android, artificial intelligence, bing, chatbots, consumer experience, digital, google, media measurement, meta, microsoft, mobile, research, search
- Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.September 25, 2024 Tags: analytics, artificial intelligence, chatbots, content, content marketing, data management, digital, ecommerce, language, performance marketing, research, search, social media, technology, tools
- The nonprofit research organization Center for Countering Digital Hate on Friday urged a federal appeals court to reject a bid by X Corp. to revive its lawsuit against the group.
- Most firms lack confidence in their email security defenses, OPSWAT reports.September 18, 2024 Tags: cyber security, data, data management, digital, email, internet security, malware, online fraud, phishing, research
- The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.
- Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.September 3, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, automation, brand image, brand marketing, brands, content, data, digital, generative ai, influencer marketing, media buying, research
- Amherst University professor Ethan Zuckerman's request for a court order preventing Meta from suing over a research tool is premature because the tool hasn't yet been launched, Meta argues.
- The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.July 2, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, audio, content, content issues, digital, digital content, generative ai, google, policy, politics, research, search, television, tv
- Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.June 27, 2024 Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
- Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.June 26, 2024 Tags: ad campaign, ai, artificial intelligence, computers, data, digital, language, marketing, media buying, microsoft, research, search, storytelling, technology
- Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.June 21, 2024 Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
- Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.May 24, 2024 Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
- Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company.May 15, 2024 Tags: advertising, attention, campaigns, digital, engagement, intent, media buying, media measurement, meta, research, streaming, television, video
- Fewer people read print newspapers than they did in 2018.
- As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.April 25, 2024 Tags: ad inventory, advertising, amazon prime video, avod, connected tv, cpm, digital, disney+, hulu, impressions, netflix, peacock, research, streaming, television
- Larger companies have been better equipped to harness their advantages in first-party data and technology.
- YouTube TV "still presents a great value to those still watching linear television and a great entry point for younger consumers not conditioned for the traditional distribution models," MoffettNathanson senior research analyst Michael Nathanson says.March 28, 2024 Tags: charter communications, comcast, digital, forecast, paid media, research, satellite tv, television, youtube
- Email is one of the top websites or apps now being utilized, Meltwater reports.March 19, 2024 Tags: apps, consumer, demographics, digital, email, internet, research, virtual reality, web sites
- LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.March 18, 2024 Tags: apps, business media, digital, gaming, microsoft, mobile, research, social media, social networking, television
- Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.March 4, 2024 Tags: ad campaign, ai, amazon, artificial intelligence, chatbots, digital, generative ai, google, machine learning, media buying, r&d, research, technology, tools
- The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.February 19, 2024 Tags: advertising, content issues, data, digital, digital content, europe, regulation, research, social media, teens, tiktok
- Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women respondents believe brand loyalty is a top priority vs. 34% of men.February 2, 2024 Tags: ad spending, agency, budgets, customer service, digital, ecommerce, loyalty, media buying, research, retail, search, trends
- Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.January 30, 2024 Tags: ad spending, advertising, apps, consumer experience, digital, iab, internet, publishing, research, web sites
- The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.January 19, 2024 Tags: ad inventory, advertising, audience measurement, audience targeting, conversion cycle, currencies, data, data management, digital, ecommerce, google, marketing, media buying, media measurement, media planning, metrics, publishing, research, smart tvs, television
- The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.January 18, 2024 Tags: ad spending, advertising, connected tv, ctv, data, digital, forecast, marketing, online publishing, paid search, politics, publishing, research, search, trends
- Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.December 27, 2023 Tags: ai, artificial intelligence, chatbots, copyright, data, digital, fake news, language, legal, machine learning, microsoft, news, online publishing, open source, publishing, research, search
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.