Email is the only owned and earned channel to see an increase in 2025, Gartner reports.
The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day.
The Weather Channel has a +49 "trust" score, followed by the BBC, +26; PBS, +25, and ESPN, +24. YouGov says these outlets' results are similar to a year ago. Among major TV networks, "net" trust
scores are: NBC at +16; CBS (+16); ABC (+13); CNN (+8); MSNBC (+6); CNBC, (+6); Fox Business (+2); Fox News Channel (+0); and Newsmax (+0). OAN posts a negative (-2).
Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.
Borrell projects local digital ad spending to grow by 3.9% in 2025 and maintain an annual growth rate of around 4% through 2028.
Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local
advertising within three years.
When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and
geography.
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%,
down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal research platform on material published by a competitor.
"This copyright case presents urgent questions governing the innovation at the heart of America's preeminence - at least for now - in artificial intelligence systems," Ross Intelligence argues.
Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers are now taking significant market share, which will change the dynamics in 2025. Search advertising also will
change from informational to actionable, especially as more consumers adopt AI agents that can perform tasks.
Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and
young adult viewers.
A federal judge has rejected Amherst University professor Ethan Zuckerman's request for an order preventing Meta Platforms from suing over a tool designed to study how Facebook's algorithms affect
users' health.
Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on
similar projects.
Fifteen percent of streaming users borrow passwords, while 7% watch pirated shows or movies and 4% do both.
TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.
New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
The nonprofit research organization Center for Countering Digital Hate on Friday urged a federal appeals court to reject a bid by X Corp. to revive its lawsuit against the group.
Most firms lack confidence in their email security defenses, OPSWAT reports.
The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.
Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
Amherst University professor Ethan Zuckerman's request for a court order preventing Meta from suing over a research tool is premature because the tool hasn't yet been launched, Meta argues.
The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships,
services and technology to support campaigns.
Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing
authenticity in ads and content for years.
Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad
research company.