Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad
research company.
Fewer people read print newspapers than they did in 2018.
As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
Larger companies have been better equipped to harness their advantages in first-party data and technology.
YouTube TV "still presents a great value to those still watching linear television and a great entry point for younger consumers not conditioned for the traditional distribution models,"
MoffettNathanson senior research analyst Michael Nathanson says.
Email is one of the top websites or apps now being utilized, Meltwater reports.
LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.
Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the
coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.
The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the
risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.
Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women
respondents believe brand loyalty is a top priority vs. 34% of men.
Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.
The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.
Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
Apple has reportedly begun negotiations with major news publishers over permission to use their content as it develops its own generative AI platforms. Contracts would include Conde Nast, NBC News and
IAC, "The New York Times" reported.
There was a substantial increase in the number of suspicious emails between 2022 and 2023, EasyDMARC reports.
The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these
elections.
Samsung and Roku are the best-selling TVs in the U.S. ranked by smart TV operating system, each with roughly a 19% share of the market in 2023 -- according to Guggenheim Securities.
Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks.
A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
The survey of holiday shoppers shows getting a discount on a product or service is the most important piece of information they want to see in an ad this holiday season. Holiday and seasonal cheer
follow.
A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive even better ad performance. Here are some of the media
combinations that perform the best.
Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
A study shows about half of U.S. advertisers surveyed would not know an ad ran next to unsuitable or unsafe content until a day or more later, according to research from Advertiser Perceptions and
Claravine.
67% of North Americans say they understand little to nothing about what companies do with their personal data - despite Google, Microsoft and others outlining how their data is used to increase the
relevance of information served up in ads and search queries.
Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will
influence purchases.
Almost two-thirds of marketers said retail media networks are only effective for lower-funnel advertising.
For a brand whose products include 100% silk sleepwear and aromatherapy that helps clients drift to sleep-conveying the quality of these products online presented an enormous challenge. Hear from
Overnight Beauty's Founder and Owner, Ruthie McCombs, on how they're embracing ASMR as a way to bridge the gap between digital communication and tangible experiences so that clients can truly see-and
feel-how much care goes into every product they make.
D2Cs need to stand out from the crowded D2C space and have begun using print and mail media as a direct response tactic. Is this channel as effective as the digital channels? How does this channel
integrate with other media. Where does it fit within the funnel? Ultimately does it help drive ROI? Mixbook's CMO, Ben De Castro, shares answers to these questions.
Despite pushback from its biggest market for TikTok Shop, the social media platform is testing a new in-app wallet that could help simplify users' purchases through a centralized payments tracking
platform that includes a currency native to TikTok.