Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "digital"
- For many consumers, having a more primary service for the bulk of their TV needs is a good deal.
- Key takeaways of the study include users' increased screen time over the past year and their need for more authentic, relatable, and positive content.
- Here is what marketers need to know about mobile performance -- and who to contact during my two weeks off after surgery, through Dec. 3.
- NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees.
- The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it.
- Bias has become a challenge of technology. Consumers and policymakers have concerns about how AI, machine learning and the bias in algorithms might impact society.
- Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
- "We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark Zuckerberg.
- FAST platforms -- free (no subscription fee) ad-supported services -- are 27% higher to 17.2 million. For the 2021-2022 TV season, Nielsen says there are 122.4 million total TV households.
- Hulu is forecast to hit $3.13 billion in 2021, with YouTube at $2.54 billion and Roku at $1.58 billion, according to eMarketer.
- On the heels of a former Facebook product manager's disclosures, a new study finds 58% of U.S. adults say social media harms mental health.
- A third of social media users engage with organic content from brands regularly by clicking on ads, visiting a brand's site or purchasing products. Not all sites perform the same, according to Model B, a tech company with roots in AI, and Opinium, a New York-based agency.
- Google Labs is back, but this time it's the internal name given to a new team created under a reorganization that aims to gather the company's innovative projects and long-term bets under one roof.
- Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it?
- Changes in data strategies have led many brands to increase their media spending on streaming platforms, as well as consider privacy policies.
- The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations to solve the problem.
- Nielsen One was characterized as a "streaming-first orientation" because of increasing demand from advertisers.
- Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stores for the devices being made by its Reality Labs division -- virtual reality headsets and someday, augmented-reality glasses, according to "The New York Times."
- Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the technology and digital fields.
- While missed ad opportunities and ad start times declined, buffering and picture quality worsened somewhat in the quarter.
- Consumers often agree to boilerplate terms and conditions without reading them. But what if they actually wanted to?
- Facebook's major rebrand to Meta is distracting. Media Matters for America, a nonprofit media watchdog, wants the public to be aware of what the Facebook Papers made clear just days ago: the social media platform puts profits ahead of ethics.
- "To be sure, $10 billion can go a long way," GroupM Business Intelligence chief Brian Wieser quips, noting: "It took Facebook almost ten years, through 2013 to spend that much in operating expenditures."
- Twenty years of research advancements have helped elevate AI from a promising idea to an indispensable tool. Now Google says the technology is poised to help humanity confront some of the toughest challenges ever faced, from persistent problems like illness and inequality to emerging threats like climate change. And do multiple tasks simultaneously.
- The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of outcome measurement.
- While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention Economy" research program is focused on measuring the true value of attention across channels, platforms, and formats, to reroute the way the ad industry judges an ad's real success.
- Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
- The Statista survey for Magnite also finds CTV viewers to mirror U.S. population demographics, versus traditional TV viewers skewing to 55-plus, white demographics.
- It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more heavily on advertising.
- Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
