Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "digital"
- Will TV marketers and TV programming execs need to make major changes for 18-year-olds -- the next generation of major TV users?
- A study by Razorfish and GWI examines how brands walk a fine line between respecting boundaries and creating authentic, personalized experiences, showing that one wrong move can be detrimental to consumer trust in a brand.
- Peacock led all streamers in monetizing per hour of streaming viewing, in terms of ad and subscription revenue, according to MoffettNathanson Research. But Peacock and other streamers are still far behind when it comes to monetizing viewing from their linear TV viewing.
- Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchases, returns, and customer journeys across digital and physical channels. The research, conducted by a third-party research firm, analyzes 124 retailers across 11 specialty retail segments on the implementation of 286 key attributes of Unified Commerce.
- A small portion of those delisted CTV apps sold advertising through open programmatic offers.
- Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest vector for fraud and why the ad industry has taken its eyes off the ball.
- Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. Previously, the research company estimated a total of 24 million global ad-supported subscribers.
- A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
- While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report.
- The study from Europe's DMEXCO finds just one in ten marketing executives have any concrete plans for applying AI.
- A survey confirms the importance of communicating the specifics of when and where viewers can watch a show.
- Meta released its own AI language generator LLaMA on Friday. Meta claims LLaMA is "desirable" in an industry led by large language models because of the minimal computing power it requires to test new approaches, further research in the field and explore new use cases for AI.
- Pinterest CEO Bill Ready is calling on the social media industry to self-regulate AI and take accountability to build a more positive internet. He addresses the state of AI and the impact on society if measures are not put in place to control it.
- Privacy laws that require companies to obtain consumers' consent don't go far enough, a new report suggests.
- It takes more than fancy tools to enable and successfully execute a cross-channel marketing strategy. You must align internal teams, ensure your data is connected, and have the right technology partners in place. Eddie Bauer's Director of Digital Merchandising and Email, Angela Gow, shares what Eddie Bauer has learned as it internally aligned email, SMS, and site teams. Angela discusses how working from a single source of truth data sources drove coherent multitouch messaging and how choosing the right tech partners helped execute a fleet and responsive cross-channel marketing strategy.
- BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
- A common data model has been critical to Whataburger's radically personalized...and personal...approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most importantly they know when you stop buying and how long they have to win you back. This level of super-segmentation allows for crafting highly personalized and more emotional appeals, to know who to message, how and especially when, to create a data driven but very human digital conversation.
- About 75% of customers said chatbots do not handle complex questions well, while more than half struggled to find alternate resolutions to a problem with chatbots and were often unable to connect with an agent even after exhausting the chatbot's responses.
- Although U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, according to Attest surveys.
- With a name like JaM Cellars, you know they've got to love wine and music. Over the life of John Anthony Family Wines brand, from 1,000 to almost 1MM cases, music has become core to the JaM Cellars marketing ecosystem; including festivals, venues, digital shows, podcasting, and charitable giving. John Anthony Family of Wines' CMO, Sarah Montague, will share how the JaM Cellars marketing ecosystem leverages music to connect emotionally with consumers, keep them engaged and entertained, and drive value for the brand.
- Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to rise 6.1% in Q4, while digital media ad results are virtually on par with TV -- anticipating just 0.8% growth. MoffettNathanson says in a report released Thursday: "It's the lowest level of growth we've seen since the Covid-impacted quarter of 2Q 2022."
- Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas.
- NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.
- Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.
- With a focus on data interoperability and working with firms once considered rivals, Spherical can drive value from known and unknown first-party data for customer engagement and acquisition.
- A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots of mistrust -- but also "trust' -- at certain levels.
- "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
- Marigold has announced global survey results with the 2023 Consumer Trends Index -- and its new rebranding.
- Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
- 70% went to digital channels, up from 54% in 2021, reports MediaRadar.
