Search results for "viacomcbs"

• 'Trust' In News: TWC, BBC, PBS, Forbes, ESPN Have It
  The Weather Channel has a +49 "trust" score, followed by the BBC, +26; PBS, +25, and ESPN, +24. YouGov says these outlets' results are similar to a year ago. Among major TV networks, "net" trust scores are: NBC at +16; CBS (+16); ABC (+13); CNN (+8); MSNBC (+6); CNBC, (+6); Fox Business (+2); Fox News Channel (+0); and Newsmax (+0). OAN posts a negative (-2).
  May 30, 2025  Tags: analytics, cable tv, cnn, digital, fox news, nbcuniversal, news, politics, research, television, trust-based marketing, viacomcbs
• Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
  Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
  September 25, 2024  Tags: audience measurement, broadcast networks, cable tv, cnn, cord-cutting, entertainment, espn, media measurement, metrics, nbcuniversal, news, reach, research, television, viacomcbs
• Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
  Advertising a digital sales event on traditional media may not be as necessary.
  August 14, 2023  Tags: amazon, amazon fire, amazon prime, amazon prime video, broadcast networks, broadcasting, cable, cable tv, cmmr, comcast, ctv, disney, fox corp, nbcuniversal, paramount, viacomcbs
• Billions Of Viewing Minutes? CBS Data Sounds Impressive
  What is the value of CBS's report last week that network viewing minutes so far this fall were in the hundreds of billions?
  November 15, 2021  Tags: data, media measurement, nielsen, research, television, viacomcbs