As red-light therapy goes mainstream, wellness is taking a sharp turn into gadgetry - with consumers chasing a mitochondrial makeover.
Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says.
By holding company, Omnicom Media was the top group with a 32.7% share, followed by WPP Media (24.4%), Publicis Media (24%), Dentsu (13.1%) and Havas Media (5.7%).
Legacy cybersecurity with isolated alerts can lead to critical gaps in visibility for agentic and AI systems, but the next generation of cybersecurity must pivot toward continuous contextual synthesis
and proactive containment that can reason and make decisions on its own.
AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing.
Dentsu says commerce media has reached a point where operational competence supersedes growth.
The Associated Press (AP) has upgraded its artificial intelligence guidelines, Digwatch reports. AP Journalists may use AI for early-stage research, translation,
document summaries, transcription and for help with grammar, spelling, search optimization, headlines and story summaries. However, AP maintains that AI cannot replace original reporting, source
verification, fact-checking or editorial judgement. And all AI outputs must be reviewed by a journalist.
Athleisure is the defining health/wellness brand category among Next Gen consumers -- Alpha and Gen Z -- and Lululemon tops the list.
In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.
Hybrid vehicles deliver the highest customer satisfaction with an ACSI score of 80, unchanged from last year, outscoring both gas and electric vehicles.
Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger share of automaker impressions than English broadcasts.
Forget logo counts. A leading sponsorship researcher flags which World Cup brands actually made an impression.
Rather than cutting back on kids' needs, parents are skipping other purchases, working overtime and borrowing more.
Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago.
The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.
The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia,
Brazil, China, France, Germany, India, Mexico, South Korea, the U.K. and the U.S.
At a time when marketing analytics is becoming increasingly synthetic, industry pioneers Jim Spaeth and Ed Dittus weigh in on the impact of AI.
Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs
stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.
New chief hopes 14% increase in ad spending can help remind stressed-out shoppers of brand value.
The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations.
The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.
Brands that stand out won't "just market to pet owners, but actually make pet-inclusive life easier to navigate," says The Harris Poll's Osiecki.
Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he has created a powerful archive.
The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace.
Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search.
Along with the research, the WFA is issuing a new handbook designed to help marketers better understand how to get the most out of their media spend and what to do when their array of data and
measurement tools suggest diverging actions.
A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle.
Google's search engine reached its highest query use ever during Tuesday's knockout-round World Cup thriller, but the company did not share the numbers.
According to a new study by Reviews.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions."
Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead.