Researchers have introduced a systematic framework for LLMs that emphasizes their indifference to truth. A high score signals the model is producing confident-sounding statements with a degree of
certainty or reliability.
Walmart, Conagra, and General Mills face high exposure. But for food stamp users, the losses may be life-threatening.
New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.
The authors propose a 'transformer-based model" that will analyze multichannel sequences of customer interactions.
Most people see podcasts as audio, video and/or a combination, reports Oxford Road.
Google's Q2 earnings show AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AIO now has 2 billion monthly users and apparently, has not
reduced the need to search.
Netflix average subscriber viewing declined 6% to 1.4 hours per day in the first six months of 2025 vs. 1.5 hours per day in second-half 2024.
AI-driven search is changing the way users find and use online information, and experts are monitoring these shifts to assess the effects on engagement.
As AI continues to reshape how people discover brands, evaluate options, and make decisions, data from Yext reveals clear shifts in search behavior across markets and generations.
"The Late Show with Stephen Colbert" took in nearly $60 million over the past 12 months, down 2% year-over-year, according to estimates from EDO Ad EnGage.
As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic will plan their trip, pick out and purchase
wardrobe and automatically tell them how much it will cost to plan and complete the trip.
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%.
Consumers are cutting school budgets, shopping earlier, and flocking to discount retailers.
With our addiction to entertainment, we are cutting ties to reality and replacing them with a manufactured reality.
As part of its ongoing research into the "New America," Ipsos has just released a report on the "American Dream" -- past, present and future. Hint: Its meaning is in the eye of the beholder.
"Grok for Government" aims to shape xAI's commercial products such as Grok 4 and Deep Search for government use, including custom AI models for national security and research customers.
According to Harris Poll/The Guardian research, 83% of women are concerned about growing macroeconomic uncertainty; 67% are preparing for a recession.
Deloitte predicts a spend of $570 per child, as families deploy a new kind of surgical frugality.
Google scrapes profit from advertisers through heavy use of hidden search terms, as advertisers continue to see a decline in search query data.
Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.
Choosing between low-priced or American-made products, 39% of shoppers mostly value affordability, a feature associated with imports.
Netflix was on top of the leaderboard for the sixth year in a row, followed by ABC, Amazon Prime Video, CBS and Fox.
Amplified's study puts a price on media investments that fail to effectively capture consumer attention. Data showed low-performing campaigns would need an additional $198 billion annually, when
measured in active attention and commercial impact, to match the highest-performing campaign categories.
Marketing struggles when it tries to be a trend-setter. We can sell culture -- and sell it well -- but marketing can rarely if ever can create culture, and certainly not create it out of whole cloth.
In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue.
Selzer reported a poll in the "Des Moines Register" that showed Donald Trump losing Iowa by 3%.
The research data was released to coincide with International Women Drivers' Day on June 24.
A paper published by Google Research and the University of Chicago outlines a theoretical and practical framework for how ad auctions could work in the age of generative AI. That AI will require
processing power and electricity - lots of it.
AI is being hyped as the magic tool to give SMBs a lift in competition, but a recent study of 750 small and medium-sized businesses suggests otherwise.
Research shows U.S. viewers watch an average of 24 hours of TV every week, with 66% of U.S. consumers watching TV "all or most of the time."