Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "research"
- One of the fastest-growing segments continues to be new digital and OTT video platforms -- expected to climb globally 23% to $76.3 billion.
- Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers.
- A new report from eMarketer charts 2021's ginormous rebound over 2020, and finds total spending by year's end will tower over 2019's pre-pandemic numbers by $120 million.
- The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
- The guide aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video audience measurement services.
- Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads.
- TV and movie viewing still command the largest share, and did see growth over the past two years--but gaming and other activities saw significantly higher growth, according to consumer surveys conducted by Interpret.
- NextGen base revenue is projected to be 22% of all local TV station revenue by 2022. This will boost the relatively stagnant revenue core outlook, partly due to competitive, fast-growing, digital-first local media.
- The organization has released the results of its annual WARC Creative 100 ranking of the most creative agencies, networks and campaigns in the world.
- There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports.
- Likening the current period to past times of crisis and recession that spawned innovation, Dentsu said brands have an opportunity to grow sales by adapting to technologies and ways of working.
- Sellers also value trade shows, but tend to underestimate their role in creating a trusted relationship with buyers, a study finds.
- Although pay TV subscriber homes continue to decline overall, regular sports viewers watching in homes with the traditional pay TV bundle are growing.
- Analysis of internal documents reveals how employees abuse customer data, stalk celebrities, and do little to plug major leaks. The clearance would reduce or eliminate some instances of data mishandling.
- For many consumers, having a more primary service for the bulk of their TV needs is a good deal.
- Disney is raising the price of Hulu+Live TV to $69.99 from $64.99. But it is also adding Disney+ and ESPN+ to sweeten the deal.
- Key takeaways of the study include users' increased screen time over the past year and their need for more authentic, relatable, and positive content.
- The majority (39%) of total QSR ad impressions were on Twitter, followed by YouTube (33%), Facebook (15%) and Instagram (13%).
- Here is what marketers need to know about mobile performance -- and who to contact during my two weeks off after surgery, through Dec. 3.
- Social, entertainment video and crypto and other fintech apps will also see continued robust growth, forecasts App Annie.
- NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees.
- The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it.
- Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
- Bias has become a challenge of technology. Consumers and policymakers have concerns about how AI, machine learning and the bias in algorithms might impact society.
- Roku is expected to see $7.5 billion in revenues in 2025, which is 17% lower than its earlier projections, according to MoffettNathanson.
- Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
- SVODs' household penetration dipped in Q3, while FAST and AVOD penetration gained. Content plays a different, but still key, role for FASTs.
- Surprisingly, even shows with ads based on search histories got high satisfaction ratings from 56%--although it's unclear how ratings for shows with no ads would compare.
- "We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark Zuckerberg.
- Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy.
