CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers.
Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV
series.
My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.
"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on digital video and TV advertising say.
More than a third of U.S. adults say they have boycotted a brand for social reasons.
Last year of course, one deal towered in significance above all others - Omnicom's acquisition of IPG.
"Chevrolet" holds the top spot among brand terms in growing automotive trends on Pinterest, with searches up +59% year-over-year.
There were roughly 280 million U.S. premium streaming subscribers at the end of 2025 - with major players' share of subscriptions remaining more or less the same.
The Tesla Model 3 ranks the highest overall followed by the Tesla Model Y and BMW i4. The Ford Mustang Mach-E ranks highest among mass market brands followed by the Hyundai Ioniq 6 and Kia EV9.
Only 6% of Americans often get news from email newsletters, Pew Research Center reports.
As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share.
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for
business and consumers by 2030.
New UC San Diego research finds LLMs frequently alter review sentiment - and the shifts measurably change human decisions.
"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to cancel the streamer after it took ads from ICE
(US Immigration & Customs Enforcement).
Following its recent acquisition of Manus AI, Meta has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting its ongoing push toward AI-powered campaign processes.
Fresh Step cat litter is partnering with Best Friends Animal Society and actress Ariana Madix for a cat adoption promotion on Bumble.
But many use at least one legacy channel - local TV news, Medill reports.
That's according to an analysis from System1, which also found that AI ads for the most part fell flat.
It may seem paradoxical that something we proactively avoid most of the time is something we actively love once a year, but the real paradox is why marketers don't encourage that kind of cultural
embrace of their advertising year-round.
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services.
Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals.
According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV.
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled a proprietary generative audiences system.
The "dysoptimism" cultural perspective, which the agency says balances realism and hope, underpins the report's 100 trends that it identifies across 16 countries and 10 sectors that include culture,
technology, travel, health, retail, and innovation.
In what was a volatile year of ups and downs, 2025 ended flat in December, according to just-refreshed data from Guideline's U.S. Ad Market Tracker.
Google DeepMind began giving users access to "Project Genie" Thursday for Google AI Ultra U.S. subscribers ages 18 and up. The experimental research prototype allows users to create, explore and remix
their own interactive worlds.
Yahoo today launched its branded AI companion to guide users across its properties - its first version of an AI-powered answer engine. It also formed partnerships with Anthropic and Microsoft.
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewing growth will move more slowly in the next two years. Disney+ is not the only streamer to see slower-moving, low
single-digit percentage gains in viewing engagement data.
The agency is "gathering information to better understand how the industry's commercial Big Data and ad tech providers can directly support investigations activities."
The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace.