Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This
isn’t easy, given that inventory spans print, web, social, streaming and newsletters. “The magazine subscriber doesn’t look anything like the TikTok viewer, at least on paper,”
says Michael Boccacino, vice president of marketing at TMB. “But advertisers still expect you to tell one clear story about who you reach and why it matters.”
A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator
VideoElephant.
Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
Whether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.
The just-published report - the first in a planned series of ongoing studies - also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna
O'Connell.
So far, the data shows a tradeoff: Equity is down in most segments, but parts of the funnel are moving in the right direction.
Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks.
New research from Magid shows a decline in the association of the word “trustworthy” with news
organizations, TVNewsCheck reports. Of 44 emotional attributes surveyed, “trustworthy” ranks 39th. The study will be presented
at TVNewsCheck’s Programming Everywhere conference on April 19 at the NAB Show.
Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size.
Breakfast is the time when consumers opt for healthier choices like fruit, but good intentions fall short later, according to Technomic.
"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel.
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia.
Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles
F. Kettering Foundation, The Washington Post reports. But they are also more open to political violence and less supportive of democracy.
Demand for resale has never been stronger. The bottleneck is getting people to sell -- and that changes everything for apparel brands.
Meta is forming a team of "elite AI researchers" led by Yang Song, a former TikTok executive now in charge of making Meta's social apps even more engaging and profitable.
The Advertising Research Foundation's CIMM East Conference began where last year's left off: on an advertising "currency fiesta," per Fox Senior Vice President-Research & Data, Ad Sales' Kym Frank,
who famously made that quip in 2025.
Lead with solutions, not diagnoses, when targeting women on this health issue, suggests Brightfield Group.
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with
stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020.
The falloff was largely due to new rules imposed by Gmail, Yahoo and Microsoft, Validity reports.
Artificial intelligence, while widely covered in the media, ranks at the bottom of the new sources used by Americans, a new Pew Research poll found, according to Mediaite. Of the individuals surveyed,
35% look to their preferred news organization for breaking news, 28% use search engines like Google or Bing. Only 1% turn to AI chatbots.
Separate reports from the National Retail Federation and PwC point to stepped-up budgets, despite financial worries.
Google's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent
for the Chrome browser that understands multimodal inputs.
The research and trial are a sustainability initiative that can significantly impact how the companies market their environmental efforts and services and which airlines ad industry execs use to
travel and support brands.
Kearney's new report says the market is stabilizing, but affluent consumers are shopping differently.
Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.
A Harris Poll report finds 90% of streaming viewers are more engaged (vs. social media at 79%) compared to other media competitors on a broader overview basis, while 51% prefer streaming on "bigger"
screens like TV sets.