The human eye has a resolution limit - there are only so many pixels the eye can see.
Blind evaluations by expert moderators consistently rated AI-moderated interviews poorly on core qualitative skills, including rapport-building, improvisation and the ability to ask insightful
follow-up questions.
Audiences now prefer a mixture of both print and digital content, the News/Media Alliance reports.
Peter DeSantis will lead the new group, Amazon CEO Andy Jassy wrote in a letter to employees, which also posted on the company's blog. Jassy has been spearheading the push into everything AI.
The market research company says shoppers are ending the season with disciplined deal-hunting.
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic AI Foundation to ensure that agentic AI tools for advertisers and marketers develop as an open, collaborative
ecosystem.
The problem for many employees, according to a new Harris Poll, is the pressure they feel to give a gift, with 46% saying they feel pressured to spend a certain amount on gifts.
The Platinum Rye Entertainment survey also found that Super Bowl ads are vehicles for discovering or rediscovering music with 44% of those polled saying they have searched for and streamed or
downloaded a song after hearing it in an ad.
A BrightEdge analysis of informational, consideration and transactional queries revealed patterns showing where the biggest competitive battles are - and it's not where most marketers might expect.
Because just like nature, trade reporters abhor a vacuum, and the demise of IPG's and Publicis' forecasts has created one. Plus, WARC has paid its dues and is widely cited across the industry.
And nearly 62% believe the direction of the country is on the "wrong track," according to new research from Stagwell research firm National Research Group.
42% of those surveyed in a new Harris/CIT Bank poll say they'll spend an average $4,700 to achieve New Year's resolutions.
A study conducted by a neuro-contextual ad company in partnership with a neuroscientist at Columbia University found neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads.
The decline in interest in following the news is happening across all age groups, Pew reports.
Gardner previously served as COO of the Harris Poll, which he joined in 2017. Earlier he was APAC CEO and global COO of Penn Schoen Berland.
Instagram comes in third, and TikTok is fourth, Pew reports.
Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall 6% to $51.6 billion next year and 8% to $47.9 billion in 2027. The only part of total
TV's gains is AVOD streaming, which will rise this year by 15% to $16.1 billion.
Spending on phones, gaming and TVs continues even as confidence hits a four-year low.
Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive just under half of those results, rising to $36 billion in 2030 - mostly
from the NBA and the NFL.
Seventy-three percent say shopping at a retailer feels like being part of a cultural moment.
What happens when the laws of robotics meet the immutable laws of marketing? Warm-and-fuzzy wins the humanoid robot race.
To understand why consumers act the way they do, marketers need nuanced behavioral insights, a cultural context and understanding of the ethical implications of statistics. This will inform audience
targeting and messages - and media buying on specific platforms.
New Deloitte data shows consumers may shop more this year -- but spend less.
82% of Americans are prioritizing low cost and high impact when it comes to gift-giving this year, according to a new poll from Stagwell's Harris Poll for Mastercard.
What if it was a mid-size cable network that indexed five times greater among younger viewers?
In describing their favorite shows, 60% of all streaming viewers have recently begun watching a show that has already been on for several seasons, according to Hub Entertainment Research. Just 40%
have started watching a new show's first season in the past year.
A majority of voters (56%) say Trump has exceeded his authority as president. And most (51%) also believe he acts more like a "fascist dictator" than a "strong president."
The proposed framework from the IAB Tech Lab is expected to change real-time bidding performance and agentic interoperability across programmatic media buys.
A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods, while some just mute audio.
Google's Gemini AI models will now power two agentic agents to help advertisers gain insights and drive improved campaign performance.