Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "research"
- According to a WARC Media report, Facebook has a global advertising audience of 2.2 billion. The recent integration of AI technologies and automation of ad campaigns is a major contributor to Facebook's booming ad business.
- In a race to become the dominant player in AI, Google has released what it calls its most "capable" AI assistant as the technology becomes the answer to organizing the world's information to keep users on its search engine and advertisers on its ad platforms.
- For the first time, the social platform is offering limited-edition trend products, partnering with companies like Wayfair and Marriott.
- Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding for the top AI startups and have a combined valuation of $71.60 billion.
- The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released this week.
- WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither.
- The flipside, according to a new WARC report: just one-third expect marketing budgets to increase.
- The study measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving growth.
- The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
- A resurgence of in-store shopping continues, while a monstrous Cyber Monday pushed weekend online sales to a new high of $41.1 billion.
- MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable TV networks will decline 13% in 2024 to $20.1 billion, while AMC Networks will dip 21% lower to $2.4 billion.
- Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
- New research highlights the connection between private label prowess and customer loyalty.
- The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" and "pay."
- Deloitte's latest forecast points to record spending but also detects a sharper focus on deal-finding.
- From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
- As consumers seek to defend themselves from politics, stress and technology, stores must help them navigate a new definition of wellness.
- Other best practices cited in ANA's SeeHer report: "Show women's mental health more authentically, weight more realistically, and reproductive health more inclusively."
- The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.
- Today's post is about research on the influence of "news influencers." Based on the findings, you might want to take what I have to say with a grain of salt (see data at bottom of post).
- Kroger and Meijer pile on the price-cut meal packages, as 38% of consumers say they're shopping ahead of schedule.
- "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.
- The draft code describes regulating AI applications under a risk-based framework to provide guidance for meeting the EU AI Act's requirements.
- It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.
- The new "Wave" report analyzes 12 media management service providers that Forrester declares "matter the most."
- The new service will safeguard the rights of publishers, Dow Jones says.
- Target muscles ahead, besting Kroger, Amazon and Costco.
- Nearly 80% of streaming subscribers/respondents say "their TV time spent watching TV shows they really like is higher now than four years ago," Hub Entertainment Research finds.
- Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company's relationships with publishers.
- Circana reports flat sales in the first nine months, with sales expected to add 2% in the holiday quarter.
