The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
The service - DASH (Universe Study of Device and Account Sharing) - is the first syndicated ARF study accredited by the MRC, but follows a series of entrepreneurial research studies by the
federation.
That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media spending this year.
A study conducted by Ipsos found a large majority of Americans believe screens are a problem - especially how they are used and the attention and money people give them. The data suggests this ties
into differences in optimism among youth in terms of views on the U.S. and the American dream.
Dole's new report shows fruit gaining relevance in beverages, gut health routines, and mini-meal snacking.
Technomic report found 41% want items from a "specific region within native countries," and almost half say the food should taste authentic.
An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Here's how.
Apple and Google have entered into a multi-year collaboration to build on the next generation of Apple Foundation Models based on Google's Gemini and cloud technology.
Rising consumer expectations result in the biggest loyalty shake-up in decades in Brand Keys' new ranking.
AI search summaries and chatbots mean the “end of the traffic era,” publishers fear, according to a new study by the Reuters Institute for the Study of Journalism. Media bosses
foresee that web referrals will plunge and that journalists should emulate content creators, The Guardian reports.
xAI announced that it has exceeded its initial targeted round size, securing $20 billion in an effort to launch new consumer and enterprise products, build data centers and advance Grok 5, its newest
AI model.
It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the road to 2030.
Over half of consumers can't cover a $400 emergency. That means savings -- not digital bells and whistles -- now drive loyalty.
Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone.
Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphone" stage of consumer influence omprised of AI and people, as well as "influencers," whether they be man or machine.
When courts dismiss lawsuits against researchers, when facts prove stubborn, and when criticism persists, the next lever is intimidation.
U.S. consumers ages 18-29 are using TikTok more than any other social-media platform - overtaking competitors YouTube, Facebook and Instagram for the first time, according to a survey conducted by
Pew Research Center.
In a tightening market, the most-read CPG Insider stories show brands experimenting under real pressure.
The question: What share of your ad budget will be spent targeting bots, not humans, in 2030? The responses ranged from 0% to 100%, but as the year progressed, the higher number seems more likely.
Disney+ nearly doubled its November signups from October and added over a million subscribers - 4.04 million - vs. a year ago. Hulu had 4.01 million, vs. 3.6 million in November 2024.
From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers favor low price and fast novelty.
The human eye has a resolution limit - there are only so many pixels the eye can see.
Blind evaluations by expert moderators consistently rated AI-moderated interviews poorly on core qualitative skills, including rapport-building, improvisation and the ability to ask insightful
follow-up questions.
Audiences now prefer a mixture of both print and digital content, the News/Media Alliance reports.
Peter DeSantis will lead the new group, Amazon CEO Andy Jassy wrote in a letter to employees, which also posted on the company's blog. Jassy has been spearheading the push into everything AI.
The market research company says shoppers are ending the season with disciplined deal-hunting.
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic AI Foundation to ensure that agentic AI tools for advertisers and marketers develop as an open, collaborative
ecosystem.
The problem for many employees, according to a new Harris Poll, is the pressure they feel to give a gift, with 46% saying they feel pressured to spend a certain amount on gifts.
The Platinum Rye Entertainment survey also found that Super Bowl ads are vehicles for discovering or rediscovering music with 44% of those polled saying they have searched for and streamed or
downloaded a song after hearing it in an ad.