Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "research"
- Software scours hundreds of thousands of articles to quantify topics and determine impact.
- To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.
- Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the first time since the report has been produced, none of the top 20 posts violated platform rules. The Widely Viewed Content Report aims to provide transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States.
- A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more purchases.
- The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
- Returning CEO Bob Iger's goal to put "more decision-making back in the hands of our creative teams and rationalize costs" reflects the decentralization in creative decision-making seen during much of Iger's original tenure as CEO from 2005-2020.
- In a dramatic industry move, Disney has ousted Bob Chapek as CEO and brought back Bob Iger to the role effective immediately. Disney made the announcement Sunday night.
- PC/tablet users provide higher data quality, Rep Data reports.
- The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft's Security Threat Intelligence team.
- The 44% of media buyers not even considering such investments cite the metaverse's newness, lack of standards, and lack of budget, among other concerns.
- More consumers plan to shop on Black Friday than on Cyber Monday and Small Business Saturday, according to Jungle Scout. Here's why shopping in stores may be a better idea this year.
- Families are using video games to better connect during the holidays, a survey finds, with 38% of respondents saying they play video games during the holidays and that video games are one of their top five family holiday activities.
- TikTok is projected to increase its share of global online video ad revenues from 15% to 24%, and its Chinese Byte Dance-owned sibling app Douyin is projected to up its share from 7% to 14%.
- The new limitations on the tax credit have the potential to short-circuit purchase preferences and brand loyalties, per GfK.
- The report found that consumers from minority ethnic groups tend to have a more negative in-store experience, including a lack of relevant product ranges and experiencing worse customer service.
- The percentage commuting all/most days has risen to 33% in October from just 22% in April. Only 23% of industry pros now work from home exclusively, which is down from 37% in April.
- Day One of the ARF's annual "Attribution & Analytics Accelerator" began the way past years have: raising as many questions as answers on various modeling approaches and techniques.
- TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
- Email addresses are the "durable" identity links that allow sensitive personal information to show up in retargeted ads, researchers say.
- Nearly 45% reported allocating 20% to 40% of their total media spend to converged TV, and 31% allocated 40% to 50%.
- Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just 0.6% to $121.5 billion in 2023.
- For the 26th year, Walmart has been chosen as the top retail performer by its trading partners, according to Kantar’s PoweRanking 2022 report. "Target continued its elevated performance during the past few years to remain a strong No.2," per Chain Store Age. "Kroger, Amazon and Costco rounded out the top five." The annual industry benchmarking report identifies retailers and suppliers that set the standard of performance, as ranked by their trading partners.
- Walt Disney just revealed the possibility of a more difficult near-term future where unsteady, steep losses from its D2C businesses could affect the whole company.
- Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports.
- Borrell Research on Wednesday released data projecting that local advertising will experience growth of a mere 0.6% next year.
- The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data.
- The study from Volta Media represents a 15% increase from 2021, and includes notable year-over-year increases in non-costal states like Texas, Kentucky, and Michigan.
- Suggestions for researching possible names for everything from a promotion to the product (equipment, team) itself.
- Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website.
- Sports betting is seen as a key for future growth for TV networks, media companies, and professional sports leagues, to create greater engagement with TV viewers.
