The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective.
A new report focuses on the fast-growing -- and changing -- economic power of the U.S. Latino market.
An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology.
Citing new research on the obstacles to happiness, the retailer wants to defang our inner critics.
Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
Report also offers insights on the effects of ad length and frequency on advertising attention.
Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Advisory Services, while local over-the-air platforms are forecast to climb 4.6% to $21.7 billion, from an
expected $19 billion this year. Automotive advertising is projected to rise from its current doldrums to $192.6 million. BIA says this will be the largest increase since 2019.
Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online purchase on their mobile phones.
TikTok users may begin to see links to Google results in the app. In a screenshot shared by an app researcher on X, TikTok's search results page included a link inviting the user to search Google for
the same inquiry.
"You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
Ad Net Zero provides a roadmap for the advertising industry. But will it work?
New research hints at record participation, with spending expected to top pre-pandemic levels.
Consumers are willing to pay higher prices, but expect a premium experience, per Reputation's Joe Fuca.
New research from Saks finds that well-heeled shoppers are increasingly upbeat about their finances, ready to splurge again on both fashion and travel.
Proper vetting of survey participants is crucial, along with compensating respondents for their time and expertise.
The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five
More targeted paid video-on-demand services saw 37% subscription CAGR in the past four years, versus 21% for increasingly mass-oriented premium services.
New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall.
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan AI Insight Forum is part of a series of gatherings
to craft AI law.
Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired
it in 1998.
Litmus offers to scan outgoing emails with a new testing tool, announced at the Litmus Live conference in Boston.
The projections have been lowered somewhat due to the advertising downturn and slower-than-expected rollouts of major U.S. hybrid SVOD - AVOD platforms, reports Digital TV Research.
Streaming also ranks as the top medium for watching holiday content, per new LG Ads' survey.
'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain and Bankrate all anticipating subdued spending.
The latest top-100 ranking from Brand Keys also boasts a record number of newcomers, including ChatGPT, Delta and Modelo Especial.
The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates.
A pair of Harvard researchers found that concise emails greatly out-pull wordy ones.
A new study from McCann Worldgroup Truth Central explores two taboos: People who don't want kids and those who question why they became parents.