Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "research"
- New research from Saks shows financial security is trumping fashion, and even the biggest brands are feeling it.
- About 41% of those who don't "generally" watch TV on an average day are under 30 - while 27% are 31-49 and 20% are over 50, a study by Attest found.
- Google has added general availability for 2.5 Flash and Pro and is bringing custom versions into Search. Features such as reasoning and calculating tasks and costs will be important to marketers and developers using these platforms.
- How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? New Street Research models trends and numbers to provide the outcome.
- While 33% of consumers cite financial strain as a barrier to travel, three-fourths still plan to take a vacation this summer.
- Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the tool seems to be missing several important features.
- There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.
- The proposed live, linear cable TV networks group WBD Global Networks will own up to 20% of WBD Streaming & Studios. Bernstein Research calls this a "stroke of genius."
- Apple hosts its Worldwide Developers Conference next week. For advertisers this means gaining a better understanding of how desktop and mobile referrals are split and what this means for their media-buying strategies. For publishers it means that while AI search referrals are growing, mobile - the dominant traffic source - remains untapped. Mobile product share belongs to Apple, but Google dominates mobile web search.
- Fox Corp. posted an eye-opening 5% gain in the most recent first quarter to about $2 billion in linear affiliate revenue, a number that has been trending higher.
- Email will help lead the way, as it has done in the past, Winterberry Group reports.
- Joss & Main leans in to the Pinterest trend with a series aimed at Gen Z's desire to unplug -- and entertain beautifully.
- Email is the only owned and earned channel to see an increase in 2025, Gartner reports.
- Milieu said Griffiths' experience in developing marketing accountability systems and blending tech with media insights will be "central to scaling Milieu's offerings in the U.S."
- The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day.
- The Weather Channel has a +49 "trust" score, followed by the BBC, +26; PBS, +25, and ESPN, +24. YouGov says these outlets' results are similar to a year ago. Among major TV networks, "net" trust scores are: NBC at +16; CBS (+16); ABC (+13); CNN (+8); MSNBC (+6); CNBC, (+6); Fox Business (+2); Fox News Channel (+0); and Newsmax (+0). OAN posts a negative (-2).
- From collagen mocktails to red-light facials, Gen Z is blending wellness, beauty and food in new ways.
- Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.
- OpenAI's latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered "what if" AI refused to alter ad campaigns based on data the models believed could produce better results.
- Meta has decided to divide its AI team, forming two separate units in order to build and release its next generation of products and features at a faster rate, according to a report by Axios.
- In a year of rising prices, shoppers reward brands that feel like allies -- and punish those who don't.
- Small businesses have slowed their AI use, two separate studies find. But AI-powered personalized email campaigns are the top channel for 2025 investment for 18.9% of small businesses, the Blaze study found.
- A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.
- Nearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, with 16% "somewhat likely" and 15% "very likely" to subscribe.
- The fluffy white dog reps the athletic brand's commitment to getting humans off the couch.
- The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
- The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
- 75% of those surveyed said their plans to buy a home are now on hold and about two-thirds said they have shelved plans for now of having a child.
- Sports-related programming accounted for over 71% of the auto industry's total national linear TV ad spend in April, according to iSpot.tv.
- As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Data - and the collection of it - has never been more robust.
