Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "research"
- The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
- Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective.
- A new report focuses on the fast-growing -- and changing -- economic power of the U.S. Latino market.
- An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology.
- Citing new research on the obstacles to happiness, the retailer wants to defang our inner critics.
- Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
- Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
- Report also offers insights on the effects of ad length and frequency on advertising attention.
- Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Advisory Services, while local over-the-air platforms are forecast to climb 4.6% to $21.7 billion, from an expected $19 billion this year. Automotive advertising is projected to rise from its current doldrums to $192.6 million. BIA says this will be the largest increase since 2019.
- Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online purchase on their mobile phones.
- TikTok users may begin to see links to Google results in the app. In a screenshot shared by an app researcher on X, TikTok's search results page included a link inviting the user to search Google for the same inquiry.
- "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
- Ad Net Zero provides a roadmap for the advertising industry. But will it work?
- New research hints at record participation, with spending expected to top pre-pandemic levels.
- Consumers are willing to pay higher prices, but expect a premium experience, per Reputation's Joe Fuca.
- New research from Saks finds that well-heeled shoppers are increasingly upbeat about their finances, ready to splurge again on both fashion and travel.
- Proper vetting of survey participants is crucial, along with compensating respondents for their time and expertise.
- The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
- More targeted paid video-on-demand services saw 37% subscription CAGR in the past four years, versus 21% for increasingly mass-oriented premium services.
- New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall.
- Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan AI Insight Forum is part of a series of gatherings to craft AI law.
- Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired it in 1998.
- Litmus offers to scan outgoing emails with a new testing tool, announced at the Litmus Live conference in Boston.
- The projections have been lowered somewhat due to the advertising downturn and slower-than-expected rollouts of major U.S. hybrid SVOD - AVOD platforms, reports Digital TV Research.
- Streaming also ranks as the top medium for watching holiday content, per new LG Ads' survey.
- 'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain and Bankrate all anticipating subdued spending.
- The latest top-100 ranking from Brand Keys also boasts a record number of newcomers, including ChatGPT, Delta and Modelo Especial.
- The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates.
- A pair of Harvard researchers found that concise emails greatly out-pull wordy ones.
- A new study from McCann Worldgroup Truth Central explores two taboos: People who don't want kids and those who question why they became parents.
