Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings.
Framing AI as a replacement for traditional research misses the point and triggers unnecessary resistance. The real role of AI is expansion, not substitution. It allows organizations to extend insight
into more decisions, reduce reliance on internal opinion and bring customer perspective into moments where it was previously absent.
According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty at risk - what Horizon calls a "trust tax."
Consumers' reliance on AI to choose a healthcare provider is completely upending traditional methods like search engine marketing and referrals.
How a handful of brands -- Fenty, Calvin Klein, Converse, Levi's and MAC -- still stand out with Pride.
Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.
The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.
A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be
getting worse.
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions.
Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they
call the hostile misinformation effect — the impact of ideology on targeting, Nieman Lab reports. The researchers write, “we find clear support for a hostile misinformation
effect, as citizens believe their own political party was much more targeted than the political opponent.”
The move comes as its U.S. counterpoint - the ARF - is undergoing an executive search for a new CEO to succeed Scott McDonald, who is set to retire early next year.
Analysis of 1,611 scripted original shows on premium streamers found viewers waited an average of 21 months between new seasons -- up from the 16-month period in 2022.
There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table."
Andy Brown, best known for his role as chairman-CEO of Kantar Media, died May 21. He was 63.
Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates.
Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group has determined, Huffington
Post reports. They now largely get news from nontraditional outlets and independent creators on YouTube and
other platforms. They are frustrated with the economy and gas prices.
Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement.
The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working.
The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsports.
That's what I asked Brandience's Brian McHale when he briefed me on the agency's new AI-generated "Synthetic Market Research & Testing" system.
Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday.
OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what
happens to user privacy when companies begin tracking and analyzing these conversations?
Other brands in the Brand Keys top 10 are Coca-Cola, Ford, Levi Strauss, Disney, Amazon, Walmart, Hershey's, Ralph Lauren and WeatherTech.
Antenna estimates that Disney+ was the fastest-growing service year-over-year, adding 5.4 million. HBO Max was next at 4.9 million with a 12% share.
Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark.
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to
new Alexa AI bot, but the customer-facing tool is being replaced.
Price is the most important purchase factor, cited by 75% of car buyers, followed by performance and safety.
Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds.
The Amazon Simple Email Service (SES) is being used to send phishing emails that can bypass standard security filters and render reputation-based blocks
ineffective, Bleeping Computer reports. Kaspersky researchers say in a report that there has been “an uptick in phishing
attacks leveraging Amazon SES” to deliver links that redirect to a malicious site.The spike in this abuse may be due to a large number of AWS Identity and Access
Management access keys exposed in public assets.