Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search.
Along with the research, the WFA is issuing a new handbook designed to help marketers better understand how to get the most out of their media spend and what to do when their array of data and
measurement tools suggest diverging actions.
A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle.
Google's search engine reached its highest query use ever during Tuesday's knockout-round World Cup thriller, but the company did not share the numbers.
According to a new study by Reviews.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions."
Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead.
AI platforms may identify an increase in searches as intent, automatically raising bids on those queries. For media buyers, this raises challenges with allocation and campaign creative as brands work
to avoid continuing campaigns that spread misinformation about them.
Digital twins aren't generic chatbots wearing fake mustaches and claiming to understand consumers. Instead, they're AI models trained on data from real individuals.
Almost six out of ten U.S. adults support banning access to social media sites for young people under the age of 16, Pew Research Center reports. But one in five
adults oppose such a ban and one in four are unsure. Those in the 30-49 age group are the most likely to favor a ban, and parents with an 18-year-old are more supportive of a ban than those without a
child that age. Pew surveyed 9,750 U.S. adults from May 26 to June 1 of this year.
Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to a movie theater at least once in the last six months, Ampere Analysis finds - up from the pre-pandemic period of Q1 2020 (at 58%).
It is the only category experiencing an increase in reported problems this year, driven largely by Android Auto/Apple CarPlay connectivity issues.
Amid turbulence, sales strengthen. But younger shoppers are more interested in feeling good, and less in showing off.
Interestingly, they are all publishers that would be characterized as right-wing: The Daily Caller, The Washington Examiner and National Review.
As marketers go all-in on America250, Ipsos reveals a patriotism paradox: Brands are ignoring the values that actually unite us.
With half its assortment refreshed and two distinct campaigns, the retailer is betting differentiation -- not deals -- will drive the season.
"One of the key points the index seeks to highlight: No vehicle on this list is 100% made in the U,S.," says Cars.com's Masterson.
"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore said this morning, teeing the slide up.
When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them.
Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition of his startup.
Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall as managing director global markets as part of its own global expansion.
When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.
News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the
2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman
Lab reports. Almost all online news growth is coming from third-party sources, and people in the 18- to-34-year-old age range, are abandoning news sites more quickly than other groups.
“Social media and video networks are now more popular as a source of news than owned and operated online news websites and apps in 30 of our 48 markets,” the study states.
Ahead of next week's Lions awards festival, the World Federation of Advertisers this morning released new research conducted with the Lions indicating "slow progress" among advertisers integrating AI
into award-worthy creative executions.
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
No, my headline isn't a typo. It was just a way of piquing your interest about a new kind of, well, "peak TV."
Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI
Overviews.
Gartner's new research details how the brand measurement mess is hindering long-term growth.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings.