More younger buyers are choosing luxury vehicles, and they are more satisfied than younger buyers purchasing or leasing mass-market cars, per the study.
Consumers also complain that too few messages are highly personalized, CCW Digital reports.
Keeping customers engaged with your brand is a key to future success. A loyalty program is one way to keep customers engaged. Sleep Number's Senior Director of CRM & Loyalty, Lisa Erickson, will share
how, even with their long purchase cycle, they're able to build brand love and advocacy with their InnerCircle Rewards Program.
The direct-to-consumer acquisition landscape is not what it used to be. It's not enough to only focus on how to acquire customers efficiently, brands need to also focus on how to make the most out of
the customers they already have. Driving customer retention is key. Adore Me's Channel Marketing Manager, Marina Addams, discusses how her team tackles this through offering customers multiple ways to
experience their brand by building three distinct shopping models; Pay As You Go, VIP, and Elite. As a result, Adore Me has successfully catered to specific customer needs while also emphasizing
retention and membership.
Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
Prime Video surpasses Disney+, which lost ground after ranking #1 last year.
Most companies have difficulty automating the customer experience, Jitterbit reports.
Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies.
Winterberry Group research aims to provide greater insight into the analytics market, examining and defining the current and future state of marketing analytics, industry challenges and factors for
Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares details and lessons from the campaign that won MediaPost's EIS Award for Best use of AI and ML. How did they use
predictive modeling and analytics to identify and reactivate the right at-risk customers at the right time. And how does that knowledge inform outreach strategies for new customers?
Delivering a relevant, timely and
personalized experience to customers, but how do you do it no matter how many people are on your team? OpenTable's Senior Director of Engagement Marketing, Nikki Snowhite, shares her strategy,
tips and tricks on how to make the most of your team, amplify and automate your assets and create internal processes that optimize customer experience. You can watch the entire interview
Personalization can be an email marketers' best friend or worst nightmare. Using data provided directly by a customer can create challenges you may not anticipate. Ally Financial Inc.'s Marketing
Director: Email Marketing, Domain Management, and Brand Protection, Donna Lyon, discusses why it's essential to understand your data, where the data came from, and review/test the data within each new
campaign to reduce the risk of a poor customer experience.
A common data model has been critical to Whataburger's radically personalized...and personal...approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy
Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most importantly they know when you stop buying and how
long they have to win you back. This level of super-segmentation allows for crafting highly personalized and more emotional appeals, to know who to message, how and especially when, to create a data
driven but very human digital conversation.
About 75% of customers said chatbots do not handle complex questions well, while more than half struggled to find alternate resolutions to a problem with chatbots and were often unable to connect
with an agent even after exhausting the chatbot's responses.
Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer
experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and
cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused on weary consumers' craving
for indulgence over a simple deal. A&W Restaurants' Senior Director of Marketing, Liz Bazner, shares the company's learnings from balancing premium with value marketing across multiple channels and at
Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.
Consumers and marketers differ when it comes to channels, message frequency and general priorities, Emarsys reports.
The cost of social will rise the most, according to Criteo's report - The Advertiser's Guide to New and Emerging Channels in 2023.
Loyalty members with an emotional bond with a brand are much more likely to become frustrated when there are problems, Kobie Marketing reports.
But consumers aren't as particular about how they get bad news -- they are equally unhappy with man and machine, Wharton marketing professor Stefano Puntoni writes.
The 44% of media buyers not even considering such investments cite the metaverse's newness, lack of standards, and lack of budget, among other concerns.
Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
Acura and Infiniti experienced "massive" customer satisfaction gains, but most mass-market brands faltered, says ACSI's Forrest Morgeson,
Many customer engagement leaders at banks said re-engaging customers has become more difficult than engaging new customers.
There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are from advertising, marketing, PR, and consulting
and design, according to Oomiji.
Email marketing falls in behind websites, social and other channels, Netigate reports.
While Eaglemoss might not be a high-profile brand, most visitors to the collectible e-commerce website will find at least one or two products that tug at the heartstrings (and purse strings!).
Eaglemoss' VP of Global E-commerce & Marketplace, Imran Hassan, will discuss how NFTs fit into the equation, and why Snapchat is better than TikTok in reaching some customers? He'll also share his
secret to having a highly user-friendly e-commerce site and how the company's media diversification and upper-funnel brand-building investments have paid off.