Proper vetting of survey participants is crucial, along with compensating respondents for their time and expertise.
Of the firms using AI, 42% describe the impact as very positive, Ascend2 and RPEOrigin report.
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study that required the research firm to interview customers and create a composite organization with a combination of two
or more organizational structures, such as design, manufacturing, and retail.
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B2B Index" and "B2B Leaderboard" intended to help companies better understand how brand investments are impacting their bottom
Social media channels play a major role in B2B sales, with YouTube on top.
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
Most companies are taking too long. And many are not making full use of email personalization, Conversica reports.
Business development representatives (BDRs) feel unsupported by their firms, and demand better contact and intent data from their companies, 6sense reports.
Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.
Almost all B2B marketers feel that the ability to forecast pipeline outcomes is critical to their success, but only 29% can fully predict pipeline contributions, according to a report by Revsure and
The combined firms offer research capabilities with a global network and sourcing model.
"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
Over half of companies feel their signal mix is less than ideal, 6sense reports.
More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
Interactive email is rated the most effective channel in driving engagement, Ascend2 reports.
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go shopping experiences?
Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report.
Brands turn programmatic on at the top of the funnel, but don't consider how it impacts the entire journey, according to Sam Huston, chief strategy officer at 3Q/Dept.
Most will jump to a competitor if a supplier's channel cannot provide what they want, Avionos reports.
An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of
the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
SalesIntel provides human-verified email addresses, phone numbers and other data. Leadspace says its active profiles can help a company align its territory plan to its total addressable market and
ideal customer profile.
Few buying team members fill out forms. The trick is to focus on anonymous researchers and their intent signals, 6sense says.
Horizon tapped long-time B2B marketing exec Chris Hummel to run its new unit.
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of
inventory and plan to put more items on sale.
Polewarczyk joins PathFactory from Forrester, where she led B2B content research.
Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
Video works well both in the pre- and post-purchase stages of the customer journey, Brightcove and Ascend2 report.
Social media is the second-biggest generator of sales leads for business-to-business marketers, behind referrals.
ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.