Interactive email is rated the most effective channel in driving engagement, Ascend2 reports.
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go shopping experiences?
Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report.
Brands turn programmatic on at the top of the funnel, but don't consider how it impacts the entire journey, according to Sam Huston, chief strategy officer at 3Q/Dept.
Most will jump to a competitor if a supplier's channel cannot provide what they want, Avionos reports.
An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of
the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
SalesIntel provides human-verified email addresses, phone numbers and other data. Leadspace says its active profiles can help a company align its territory plan to its total addressable market and
ideal customer profile.
Few buying team members fill out forms. The trick is to focus on anonymous researchers and their intent signals, 6sense says.
Horizon tapped long-time B2B marketing exec Chris Hummel to run its new unit.
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of
inventory and plan to put more items on sale.
Polewarczyk joins PathFactory from Forrester, where she led B2B content research.
Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
Video works well both in the pre- and post-purchase stages of the customer journey, Brightcove and Ascend2 report.
Social media is the second-biggest generator of sales leads for business-to-business marketers, behind referrals.
ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.
Podcasts and video are on the rise, and supplier websites are deemed the most valuable information sources, TREW Marketing and GlobalSpec report.
Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of
NPD forecasts a 2% in B2B tech sales, due in part to a return to normal after surge.
Most B2B sales and marketing execs said the mass shift to remote work has disrupted their ability to effectively identify and reach buyers.
Here is what marketers need to know about mobile performance -- and who to contact during my two weeks off after surgery, through Dec. 3.
Instead of developing apps that are informational, businesses are adding more functionality to make apps more transactional with their customers.
But most B2B purchasers are receiving irrelevant content, durhamlane and Cyance report in a UK study.
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head and recruiting long-time eMarketer analyst Nicole Perrin as vice
president of business intelligence.
Expect to see gains in video and performance-oriented ads to continue post-pandemic.
After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates
released this week from eMarketer, which has digital B2B search advertising flattening out this year, and for the first time in years will fall behind digital display by 2023.
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.
Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
In one surprising finding, prospects are more positive about gated content than marketers, Orbit Media Studios and Ascend2 report.
Buyer attention is a key metric in predicting whether communications will lead to a sale.