Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "enterprise marketing"
- New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm says cash infusions will pay off in revenue for some of the largest tech companies running ad businesses.
- A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive even better ad performance. Here are some of the media combinations that perform the best.
- Lucidworks commissioned Forrester Research to build a Total Economic Impact Study that required the research firm to interview customers and create a composite organization with a combination of two or more organizational structures, such as design, manufacturing, and retail.
- Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
- Data will take priority for nearly all enterprises in 2023, according to research from Tamr and Propeller Insights on top data challenges impacting business productivity and competitiveness in the market.
- Here is what marketers need to know about mobile performance -- and who to contact during my two weeks off after surgery, through Dec. 3.
- A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.
- Buyers are looking for support and reassurance throughout the purchase process as companies pivot their offerings, budget allocations, media strategies, customer experience enhancements, and the role of sales teams.
- What you spend says so much more than what you intend. Budgetary commitment measures get to the heart of marketing strategies and the stories that underpin them. 2020 has been a year with more plot twists than an Agatha Christie novel.
- As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales teams during the COVID-19 pandemic. In fact, for most businesses, it has been one of the only ways forward. Among the top 10 search topics with the largest discrepancy among brands and agencies, according to this week's Bombora search topics? Lead Management, Lead to Account Matching and Lead Scoring all ranked highly.
- Directive Consulting, a global enterprise search marketing agency, will launch a full-learning management system that educates the user through practical templates, tools, approaches for SEO and paid search, and conversion rate optimization. The company is on track to build out technology that will help enterprise companies focus on their brands.
- The play on words refers to a new service providing personalized SEO support and a tool that combines data on social buzz and searches to identify and link trending topics with search keywords.
- STAT Search Analytics focuses on rank tracking and search engine result page analytics for enterprises and digital agencies. Moz expects to unveil new integrated solutions for enterprises next year.
