Commentary
Gartner: Balancing Marketing Budgets In The COVID-19 Era
- by Ewan McIntyre , Op-Ed Contributor, October 1, 2020
What you spend says so much more than what you intend. Measures of budgetary commitment get to the heart of marketing’s strategies, and the stories that underpin them. And 2020 has been a year with more plot twists than an Agatha Christie novel.
It has been a volatile year …
