Three quarters of consumers said they feel bombarded by advertising.
Brand Keys' latest ranking of the most innovative brands marks a shift in what people consider exciting.
Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
New research from the Outdoor Industry Association reports a 3% decline in sales last year.
ThredUp's new annual report shows consumer appetite for used clothing isn't slowing down.
New research highlights the subtle ways brands build emotional gender-based connections with consumers.
While not likely to top last year's record, sales are expected to come close at $22 billion.
The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
In a switch from all-local marketing, the furniture giant wants to make people feel better about where they live.
Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women
respondents believe brand loyalty is a top priority vs. 34% of men.
I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
Brand Key's new Customer Loyalty Engagement Index shows brand love doesn't just build share -- it creates market dominance.
Ad spending on retail media networks nearly tripled on Black Friday.
Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks.
One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
The social media platform tracks searches and pins to forecast next year's obsessions.
Rationalizing investment in these fast-growing networks is still far too tricky for advertisers.
The survey of holiday shoppers shows getting a discount on a product or service is the most important piece of information they want to see in an ad this holiday season. Holiday and seasonal cheer
follow.
Brands and agencies in the United States are more likely than their counterparts in the EMEA region to have placed ads on retail media networks.
Kantar predictions for the coming year include a growing edge for challenger brands and new metrics for measuring consumer attention and emotion.
It's not just because they're young and broke. They also see private-label groceries as reliable brands.
Whether in person or online, the National Retail Federation estimates that 182 million people will dive into the holiday frenzy.
Sophisticated retailers have vast troves of consumer data for brands, which face the disappearance of tracking cookies.
Bain's new report predicts that growth will slow to the low to mid-single digits in the coming year.
In Kantar's annual research, manufacturers name Walmart No. 1 for the 27th year. Retailers rank PepsiCo, Coca-Cola and P&G highest.
The department store's approach is to help customers make every moment -- and every dollar -- count.
From Walmart to Nordstrom, stores say consumers are stressed about shrinking family budgets. Then why are they spending up a storm?
Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will
influence purchases.