Discovery, consideration and even purchase are increasingly happening inside AI interfaces, often without a click, a visit or a polite thank you to the brand that supplied the data.
Roughly 40 percent of media buyers now view retail media as a full-funnel solution, according to survey data.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
Data richness, while critical for targeting and performance, increasingly sits alongside regulatory risk, consumer scrutiny and platform-level privacy controls.
Lower-priced retail segments delivered the strongest growth last year, with consumers gravitating toward general merchandise, gift stores, novelty retailers and secondhand goods.
While 72% of consumers still shop in physical stores, AI-assisted behaviors are already mainstream.
Over half of consumers can't cover a $400 emergency. That means savings -- not digital bells and whistles -- now drive loyalty.
In a tightening market, the most-read CPG Insider stories show brands experimenting under real pressure.
From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers favor low price and fast novelty.
The market research company says shoppers are ending the season with disciplined deal-hunting.
Spending on phones, gaming and TVs continues even as confidence hits a four-year low.
New Deloitte data shows consumers may shop more this year -- but spend less.
More than 90% of U.S. retail conversions now occur outside the traditional Cyber Five window.
The National Retail Federation sees a new holiday record, despite weak seasonal hiring and rising loan delinquencies.
The oft-overlooked generation makes up just 19% of the population but drives 31% of spending.
Advertisers need to ensure that their products are visible on AI-powered search and shopping platforms.
Three separate reports from PayPal, Deloitte and Measure Protocol show how AI has increasingly become the influencer when consumers are ready to make decisions on how much, where and when they will
spend their dollars.
A new survey finds shoppers still ready to spend nearly $890 each, even as other forecasts point to tighter budgets.
Consumers have the gloomiest view of the economy since 1997 and are looking for new ways to find value.
The latest ranking from Dunnhumby also highlights changing customer expectations.
ICSC sees holiday sales rising up to 4%, with shoppers eager for connection and deals.
Adobe sees $253 billion in ecommerce spending, while Circana warns consumer unease is setting up the most volatile season yet.
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names.
Kearney data shows store loyalty collapsing as shoppers chase better prices, forcing retailers to rethink holiday strategies.
Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a baseball game. The industry isn't even in the first inning - it has not
entered the stadium yet.
A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added
value.
Meanwhile, nearly half of shoppers are skeptical of sponsored products, and more than a quarter describe them as outright annoying.
A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for product webpages, Amazon product detail pages, relevant audiences, brand
guidelines, and previous brand ads or images.
Women drive 59% of discretionary spending -- and they're steering it toward bargains, not splurges.
Walmart, Conagra, and General Mills face high exposure. But for food stamp users, the losses may be life-threatening.