Research Home > Search Results
Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "retail"
- Brand Key's annual ranking finds changing consumer expectations are a primary driver.September 9, 2024 Tags: loyalty, research, retail, technology
- McKinsey reports that optimism about the strength of the U.S. economy jumped to 41% from 33% this quarter -- the highest level in a year.
- Food prices are still high. However, new research from the Food Industry Association shows that consumers are increasingly adaptable.
- New research reveals how brands like Google and Dove are tapping cultural richness, blending heritage and modernity.
- While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.July 31, 2024 Tags: ad performance measurement, ad spending, advertising, click-through, cpc, impressions, keywords, media buying, paid search, research, retail, search, sponsored content
- The National Retail Federation says a cloudy economic outlook has parents hunting harder for value.
- Parents, still worrying about family finances, say they'll hold the line at $586 per child.
- The retailer says parents are the driving force behind Generation Alpha's beauty bonanza.
- The retailer says customers increased digital viewing by 40% last year.
- The Food Industry Association's latest analysis reports that people are flocking to store brands for quality, not just price.
- The National Retail Federation predicts people will lavish fathers with love, spending an average of $190.
- J.D. Power's latest ranking finds DIY customers are looking for confidence that they're "buying the right thing."
- Retail media advertising typically works best for marketers of apparel, accessories, health and beauty.
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.May 16, 2024 Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
- Three quarters of consumers said they feel bombarded by advertising.
- Brand Keys' latest ranking of the most innovative brands marks a shift in what people consider exciting.
- Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.April 2, 2024 Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
- New research from the Outdoor Industry Association reports a 3% decline in sales last year.
- ThredUp's new annual report shows consumer appetite for used clothing isn't slowing down.
- New research highlights the subtle ways brands build emotional gender-based connections with consumers.
- While not likely to top last year's record, sales are expected to come close at $22 billion.
- The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
- In a switch from all-local marketing, the furniture giant wants to make people feel better about where they live.
- Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.February 6, 2024 Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
- Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women respondents believe brand loyalty is a top priority vs. 34% of men.February 2, 2024 Tags: ad spending, agency, budgets, customer service, digital, ecommerce, loyalty, media buying, research, retail, search, trends
- I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.January 30, 2024 Tags: ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends
- Brand Key's new Customer Loyalty Engagement Index shows brand love doesn't just build share -- it creates market dominance.
- Ad spending on retail media networks nearly tripled on Black Friday.
- Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks.December 13, 2023 Tags: ad spending, advertising, brands, campaigns, connected tv, ctv, digital, engagement, research, retail, search, video
- One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
©2024 MediaPost Communications. All rights reserved.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.