Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "retail"
- Dependence on social media is highest among Gen Z, and lowest among older demographics.
- Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchases, returns, and customer journeys across digital and physical channels. The research, conducted by a third-party research firm, analyzes 124 retailers across 11 specialty retail segments on the implementation of 286 key attributes of Unified Commerce.
- Retail experts predict a record $24 billion holiday spend -- and not just because everything costs more.
- Saatchi & Saatchi plunges into the domestic lives of young parents, explaining how they're ditching Instagram perfection for reality, self-care and mental health.
- Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to learn about that.
- More than a quarter of U.S. consumers said they've permanently shifted their preferences to online shopping.
- About three quarters of consumers said they would like to receive fewer messages in 2023 than they did last year.
- Biggest pain points? Understaffing, unhelpful associates and too-high prices.
- Rakuten's marketers believe the company has the data that proves incrementality of its Cash Back program. Here's what they found.
- Ad inventories increased as more retailers began selling advertising during the holiday season.
- A new report from NPD Group says U.S. sales of prestige beauty products from department stores gained 15% in the last year.
- The retailer says the famed photographer will travel the world, taking portraits that reflect the reality of modern life at home.
- Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.
- Consumers and marketers differ when it comes to channels, message frequency and general priorities, Emarsys reports.
- The cost of social will rise the most, according to Criteo's report - The Advertiser's Guide to New and Emerging Channels in 2023.
- The gym chain's research has turned up an epidemic of "Low-e." It wants to help you get those wieners wrapped again.
- Readers just can't ignore great concepts, powerful executions and ideas that might work for their brands.
- Hartman Group's analysis of this year's trends shows just how hungry Americans are for new ideas in food.
- As Grove Collaborative moved from a pure play D2C into broader retail presence, it had to test and learn its way into a more evolved omnichannel approach. Grove Collaborative's VP of Marketing, Samantha Howe, shares key learnings about the weaknesses of siloed D2C/retail teams and goals and how the brand built a fully integrated "internal agency" model. What did they learn about assigning different messaging and allocations, even choice of influencers, for different aims? What did they learn about useful testing, internal briefs and measuring success. And how does this emerging model point towards a different idea of what a CPG company is in a channel agnostic future?
- Convenience stores offer a way to engage and secure new brand buyers and identify the viability of new products, NCSolutions said.
- Just 13% of consumers now think D2C brands have a trendy aesthetic -- a 50% drop in just two years.
- New research from Deloitte finds that despite impressive resilience, 40% of consumers worldwide feel worse off financially.
- TransUnion released findings Thursday around global ecommerce fraud that occurred during the start of the 2022 holiday shopping season.
- A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more purchases.
- More consumers plan to shop on Black Friday than on Cyber Monday and Small Business Saturday, according to Jungle Scout. Here's why shopping in stores may be a better idea this year.
- For the 26th year, Walmart has been chosen as the top retail performer by its trading partners, according to Kantar’s PoweRanking 2022 report. "Target continued its elevated performance during the past few years to remain a strong No.2," per Chain Store Age. "Kroger, Amazon and Costco rounded out the top five." The annual industry benchmarking report identifies retailers and suppliers that set the standard of performance, as ranked by their trading partners.
- Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores.
- Still, survey also shows determination to celebrate, with Deloitte forecasting that overall spending will reach $1,455 per consumer, even with last year.
- OOH used to be a glorified real estate business where location and road-side visibility was the unique selling proposition. Programmatic then emerged as a transformative equalizer to the conversation. With a complete "through-line" view into what people consume beyond their home, brands have started to leverage the future of OOH and its connection to broader programmatic ecosystem. Walton Isaacson's Managing Director of Digital Innovation, Albert Thompson, illustrates how brands have executed within the programmatic marketplace to stitch together a "connected experience" of ad exposure. Physical Proximity is the driver as the consumer moves from gas stations, retail stores, business offices, public transit, biking paths, and ridesharing - all through OOH.
- Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
