New Deloitte data shows consumers may shop more this year -- but spend less.
More than 90% of U.S. retail conversions now occur outside the traditional Cyber Five window.
The National Retail Federation sees a new holiday record, despite weak seasonal hiring and rising loan delinquencies.
The oft-overlooked generation makes up just 19% of the population but drives 31% of spending.
Advertisers need to ensure that their products are visible on AI-powered search and shopping platforms.
Three separate reports from PayPal, Deloitte and Measure Protocol show how AI has increasingly become the influencer when consumers are ready to make decisions on how much, where and when they will
spend their dollars.
A new survey finds shoppers still ready to spend nearly $890 each, even as other forecasts point to tighter budgets.
Consumers have the gloomiest view of the economy since 1997 and are looking for new ways to find value.
The latest ranking from Dunnhumby also highlights changing customer expectations.
ICSC sees holiday sales rising up to 4%, with shoppers eager for connection and deals.
Adobe sees $253 billion in ecommerce spending, while Circana warns consumer unease is setting up the most volatile season yet.
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names.
Kearney data shows store loyalty collapsing as shoppers chase better prices, forcing retailers to rethink holiday strategies.
Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a baseball game. The industry isn't even in the first inning - it has not
entered the stadium yet.
A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added
value.
Meanwhile, nearly half of shoppers are skeptical of sponsored products, and more than a quarter describe them as outright annoying.
A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for product webpages, Amazon product detail pages, relevant audiences, brand
guidelines, and previous brand ads or images.
Women drive 59% of discretionary spending -- and they're steering it toward bargains, not splurges.
Walmart, Conagra, and General Mills face high exposure. But for food stamp users, the losses may be life-threatening.
As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic will plan their trip, pick out and purchase
wardrobe and automatically tell them how much it will cost to plan and complete the trip.
Consumers are cutting school budgets, shopping earlier, and flocking to discount retailers.
Deloitte predicts a spend of $570 per child, as families deploy a new kind of surgical frugality.
Choosing between low-priced or American-made products, 39% of shoppers mostly value affordability, a feature associated with imports.
New research from Saks shows financial security is trumping fashion, and even the biggest brands are feeling it.
Joss & Main leans in to the Pinterest trend with a series aimed at Gen Z's desire to unplug -- and entertain beautifully.
Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.
In a year of rising prices, shoppers reward brands that feel like allies -- and punish those who don't.
The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
Amazon and Walmart remain the juggernauts of retail media, forecast to command a combined 84.2% of total U.S. retail media ad spend by 2025.
Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping and beauty budgets booming.