Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "retail"
- Choosing between low-priced or American-made products, 39% of shoppers mostly value affordability, a feature associated with imports.
- New research from Saks shows financial security is trumping fashion, and even the biggest brands are feeling it.
- Joss & Main leans in to the Pinterest trend with a series aimed at Gen Z's desire to unplug -- and entertain beautifully.
- Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.
- In a year of rising prices, shoppers reward brands that feel like allies -- and punish those who don't.
- The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
- Amazon and Walmart remain the juggernauts of retail media, forecast to command a combined 84.2% of total U.S. retail media ad spend by 2025.
- Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping and beauty budgets booming.
- ChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm.
- Despite economic pressure, the pet category remains strong -- driven by Gen Z, ecommerce, and emotional brand loyalty.
- New reports from Placer.ai and YouGov show value-driven grocers gaining traction while Amazon makes inroads with younger shoppers.
- Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information. The feature provided links to general information, but not when it came to specifics in my searches.
- Food prices stay high, challenging CPG brands to rethink how to serve the price-conscious consumer.
- Retail brands demand flexibility and ability to customize in their martech stack, MessageGears reports.
- As major brands scale back diversity initiatives, new research reveals the growing risk of consumer backlash -- and what companies must do next.
- "In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. That builds memories through aggregate attention, which drives memory-based outcomes such as awareness, consideration and intent," explains Lumen's Mike Follett.
- Kathryn Mazza's ascension highlights the growing importance of retail media as a driver of store growth.
- The National Retail Federation predicts record spending on all the usual suspects: candy, flowers, cards and restaurants.
- Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.
- As economic recovery fuels consumer spending, retailers are racing to balance personalization, tech investment, and operational efficiency.
- An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices.
- The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U.S. adults would willingly trade anything fun for more ZZZs.
- Consumers are turning away from favorite retailers unless they see real and clear savings.
- Lower price promotions fueled a run on big-ticket items, as consumers scored exceptional deals on electronics, appliances and sporting goods.
- The most-read stories in retail, beauty and apparel show how hungry readers are for big ideas.
- Our Top 10 Retail Insiders reveal readers' growing itch to apply lessons from competitors to their brands and operations.
- Strong holiday spending was good news for retailers, but lower-income households are dangerously tapped out.
- Gartner dives into the toxic cultural changes wrought by the rising cost of living -- and what brands can do to address rampant skepticism.
- Broad brand awareness and personalized outreach not only capture attention but also build trust.
- Brand loyalty stakes in a post-DEI era are changing. Will companies like Walmart lose out to brands addressing the "solidarity struggle"?
