As red-light therapy goes mainstream, wellness is taking a sharp turn into gadgetry - with consumers chasing a mitochondrial makeover.
Dentsu says commerce media has reached a point where operational competence supersedes growth.
If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't be the creative strategy.
Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead.
If retail media spent the past five years building toll roads, agentic AI just arrived carrying an air taxi.
As marketers go all-in on America250, Ipsos reveals a patriotism paradox: Brands are ignoring the values that actually unite us.
With half its assortment refreshed and two distinct campaigns, the retailer is betting differentiation -- not deals -- will drive the season.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
Kay Jewelers goes for laughs with spot starring father-son footballers, while Teleflora reaches for tissues. Both are banking on a record Mother's Day.
The just-published report - the first in a planned series of ongoing studies - also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna
O'Connell.
Demand for resale has never been stronger. The bottleneck is getting people to sell -- and that changes everything for apparel brands.
Separate reports from the National Retail Federation and PwC point to stepped-up budgets, despite financial worries.
Kearney's new report says the market is stabilizing, but affluent consumers are shopping differently.
Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.
Discovery, consideration and even purchase are increasingly happening inside AI interfaces, often without a click, a visit or a polite thank you to the brand that supplied the data.
Roughly 40 percent of media buyers now view retail media as a full-funnel solution, according to survey data.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
Data richness, while critical for targeting and performance, increasingly sits alongside regulatory risk, consumer scrutiny and platform-level privacy controls.
Lower-priced retail segments delivered the strongest growth last year, with consumers gravitating toward general merchandise, gift stores, novelty retailers and secondhand goods.
While 72% of consumers still shop in physical stores, AI-assisted behaviors are already mainstream.
Over half of consumers can't cover a $400 emergency. That means savings -- not digital bells and whistles -- now drive loyalty.
In a tightening market, the most-read CPG Insider stories show brands experimenting under real pressure.
From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers favor low price and fast novelty.
The market research company says shoppers are ending the season with disciplined deal-hunting.
Spending on phones, gaming and TVs continues even as confidence hits a four-year low.
New Deloitte data shows consumers may shop more this year -- but spend less.
More than 90% of U.S. retail conversions now occur outside the traditional Cyber Five window.
The National Retail Federation sees a new holiday record, despite weak seasonal hiring and rising loan delinquencies.
The oft-overlooked generation makes up just 19% of the population but drives 31% of spending.