Google's Gemini AI models will now power two agentic agents to help advertisers gain insights and drive improved campaign performance.
The BlockRank ranking model, designed to improve content retrieval, hints at how Google's AI-based ranking may change.
Nano Banana came to Google Search and NotebookLM this week, with Photos the next step. One analyst believes Google's AI image-editing model spread virally based on word of mouth, with no involvement
from Google. Here's why.
The more data SparkToro founder Rand Fishkin gathers, the more he believes the " 'AI vs. Search' narrative is largely made up by media and influencers seeking attention, rather than an accurate
reflection of reality."
Advertisers concerned about using too much energy or harming the environment through searches or media buys may want to consider another way to connect with potential and existing customers.
Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity's infrastructure and believes he has discovered how content is evaluated and ranked.
As OpenAI released reasoning LLMs on Tuesday, some publishers have once again begun locking down content. WalletHub CEO believes Google went from organizing the world's information to stealing it,
taking a sledgehammer to the contract the open web relied on.
Google's Q2 earnings show AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AIO now has 2 billion monthly users and apparently, has not
reduced the need to search.
Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.
Google scrapes profit from advertisers through heavy use of hidden search terms, as advertisers continue to see a decline in search query data.
A paper published by Google Research and the University of Chicago outlines a theoretical and practical framework for how ad auctions could work in the age of generative AI. That AI will require
processing power and electricity - lots of it.
Google has added general availability for 2.5 Flash and Pro and is bringing custom versions into Search. Features such as reasoning and calculating tasks and costs will be important to marketers and
developers using these platforms.
Apple hosts its Worldwide Developers Conference next week. For advertisers this means gaining a better understanding of how desktop and mobile referrals are split and what this means for their
media-buying strategies. For publishers it means that while AI search referrals are growing, mobile - the dominant traffic source - remains untapped. Mobile product share belongs to Apple, but Google
dominates mobile web search.
The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local
advertising within three years.
An analyst has made two predictions related to AI - that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.
One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.
AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer
Elementl Power will help to develop three project sites for advanced reactors.
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%,
down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
Spending on Shopping campaigns rose 8% annually in the first quarter, a slight slowdown from 10% growth in the final quarter of 2024.
New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs.
Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company's tool that turns text into a podcast-like show.
Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information.
The feature provided links to general information, but not when it came to specifics in my searches.
Of the top 50 AI startups, 14 were co-founded and led by former Google employees. These companies have collectively raised $14.7 billion, accounting for 28% of total funding for top AI startups, and
have a combined valuation of $71.6 billion.
Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's
Bing. DuckDuckGo and other privacy-based engines were not mentioned in the research.
Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.
The online learning platform, which helps students understand homework, has filed a lawsuit against Google, alleging that use of AI-generated summaries in search engine results has "crushed" its
website traffic and revenue.
The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, take actions and adapt to changing situations with minimal
human intervention,
As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft
said it has combined science and art to solve previously unsolvable problems.