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Search results for "google"
- Marketers are constantly told by advertising experts to apply best practice strategies, but if everyone is doing the same, how is anyone going to truly achieve a competitive edge? Can something more be done with the limited controls still in place as automation continues to grow? Lending Tree's Director of SEM, Yuji Inagaki, shares how his team challenged Google's AI calculations and decision-making by applying strategies either not recommended (based on speculations) or completely unknown (never been done before.) Hear the insights they uncovered regarding Google's "black box" pertaining specifically to their business goals and how to take advantage of it.September 26, 2023 Tags: advertising, ai, automation, google, marketing, performance marketing, search, strategy
- TikTok users may begin to see links to Google results in the app. In a screenshot shared by an app researcher on X, TikTok's search results page included a link inviting the user to search Google for the same inquiry.
- "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.September 21, 2023 Tags: ad performance measurement, advertising, analytics, attribution, connected tv, generative ai, google, mixed media, online reviews, performance marketing, research, review sites, reviews, search, yelp
- Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which will be the first year expenditures top the trillion-dollar mark, according to the World Advertising Research Center, with five companies responsible for the uptick.August 24, 2023 Tags: ad spending, advertising, amazon, baidu, bing, ctv, digital, electronics, financial services, forecast, google, health care, meta, news, pharma, research, retail, revenue, search, social media, technology, television, trends
- More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.August 21, 2023 Tags: ad buys, ad technology, advertising, cookie tracking, cookies, data, data management, email, google, media, media buying, privacy, research, retail, search
- Google's robotics and AI company DeepMind is testing a new tool that could soon become a "personal life coach" for those seeking answers. Google earlier this year merged its Brain team from Google Research with DeepMind.August 18, 2023 Tags: artificial intelligence, chatbots, digital, google, recommendations, regulation, research, robotics, search, technology, tools
- Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal advice or allege that any laws have been violated.
- Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted by the firm's stock coverage and categories. The swings reveal demand.
- CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its staff.August 11, 2023 Tags: ad optimization, advertising, artificial intelligence, content, google, machine learning, microsoft, online publishing, publishing, research, search, seo
- Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public scrutiny of generative AI tech.August 9, 2023 Tags: artificial intelligence, bots, chatbots, china, generative ai, google, media, misinformation, ratings, research, russia, search, technology
- A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves performance.August 7, 2023 Tags: algorithms, artificial intelligence, digital, google, keywords, language, machine learning, open source, performance marketing, research, search, seo, technology
- Google co-founder Sergey Brin is back at Google's office working with members of the artificial intelligence team on one specific project, Gemini, The Wall Street Journal reports. He said Google is positioning this project as critical to the growth of AI across the company.
- The group's goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry.July 27, 2023 Tags: artificial intelligence, digital, google, language, machine learning, microsoft, policy, regulation, research, search, technology
- Google has been touting automation in advertising for years. Marketers initially rejected the notion of less control of campaigns, leaving the processes up to technology. All that has changed.July 19, 2023 Tags: advertising, automation, campaigns, digital, google, media planning, research, search, technology
- Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.July 5, 2023 Tags: affiliate marketing, beverages, bing, brands, consumer, food, google, health, health and wellness, marketing, research, search, search marketing, seo
- Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years after reports surfaced that twenty-somethings were using TikTok to search for restaurants and other information on the site.
- Buyer's remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. To better understand this phenomenon, Google conducted a survey with Ipsos. Here's what they found.
- About 80% of the time, ads distributed by Google Video Partners don't run as they're supposed to.
- In a first for Google, the social-response team will use the reply tool built on AI to help generate replies to YouTube user comments in the voice of the campaign. The iPhone and the Pixel phones have very distinct voices.June 21, 2023 Tags: ad campaign, advertising, apple, campaigns, cannes, digital, email, google, iphone, research, search, smartphone
- A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best response.
- Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.June 20, 2023 Tags: ad spending, ad targeting, advertising, artificial intelligence, content, data, digital, generative ai, google, keywords, marketing, microsoft, online publishing, publishing, research, search, seo
- The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's entire GDP in 2021 was $3.1 trillion.June 16, 2023 Tags: analytics, artificial intelligence, chat, chatbots, cpg, data, economy, generative ai, google, microsoft, productivity, research, retail, search, uk
- Google, Microsoft, and OpenAI have restricted access to their generative AI chatbots and technology in Hong Kong due to fears of how China's influence will impact the ability to maintain an open internet.June 12, 2023 Tags: artificial intelligence, chat, china, disney, disney+, generative ai, google, internet security, microsoft, policy, politics, research, search
- A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their search queries to publishers.
- February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, but expects a pick-up in investment in the second half of the year driven by ad-supported video streaming.May 24, 2023 Tags: ad spending, advertising, android, cookie tracking, cookies, digital, google, media, media buying, research, retail, search, streaming, television
- Sebastien Bubeck, lead author on the paper about artificial general intelligence, has documented complex behaviors exhibited by the system during the past several months.May 17, 2023 Tags: artificial intelligence, bing, bing vs. google, google, language, research, search, technology
- Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.May 5, 2023 Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research
- The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday with Vice President Kamala Harris and top officials to discuss issues around AI.May 3, 2023 Tags: artificial intelligence, chat, chatbots, google, government, investments, microsoft, research, search, technology
- Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue.May 2, 2023 Tags: advertising, cause-related, google, misinformation, research, science, search, video, weather, youtube
- Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.April 21, 2023 Tags: ad targeting, advertising, artificial intelligence, audience targeting, bing, cloud computing, customer experience, digital, display, google, internet, microsoft, mobile, research, saas, search, technology
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.