Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the first time since the report has been produced, none of the
top 20 posts violated platform rules. The Widely Viewed Content Report aims to provide transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages and
posts for a given quarter on Feed in the United States.
The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft's Security Threat Intelligence team.
Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user.
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the
uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
During the past few months, Google's cybersecurity group Mandiant observed what researchers believe to be some sort of coordination between pro-Russian hacking groups and cyber break-ins by Russia's
military intelligence agency.
While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because Americans have been given greater control over privacy settings by Apple, Google and
Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.
Marketers with the ability to quickly alter media budgets are 25% more likely than non-agile marketers to report their performance as stronger than industry competitors. And 48% state their marketing
performance exceeded internal expectations and marketing key performance indicators (KPIs), compared with 33% of marketers who do not follow this practice.
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go shopping experiences?
A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
Color is an important aspect of brand identity, and a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads.
YouTube Q2 ad revenues were up just 4% -- slightly under analysts' expectations, and well below the double-digit gains of previous periods. This comes amidst other digital media hits including the
first-ever revenue declines at Meta Platforms.
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, while total pay TV business sank 5.1% YOY to 81.05 million, MoffettNathanson Research found. Total traditional subscribers (sans virtual)
-- cable, satellite, and telco -- amount to 66.2 million, down 9% from a year ago -- a loss of 1.9 million subscribers.
Tubular Labs, which provides insights from a variety of platforms, added data from search and domain activity to its Consumer Insights product to support advertisers, creators and publishers.
Internet search traffic for abortion medication rose 162% after someone leaked a draft of the Supreme Court's abortion decision in May, according to new research.
Direct-response advertising will "hold up better" through the economic slowdown that is expected to hit online advertising industry this year and into 2023.
BIPOC characters were more likely to be portrayed negatively than White characters in YouTube videos watched by children.
Google searches reflect worldwide consumers' concerns about the economy. Trending higher in May 2022 was the keyword "cheap," the company reported Monday.
Colab made it easier to create deepfakes, with forums to discuss and learn how to create images, but Google's restriction is expected to strongly impact the process.
The authors of a study that found Gmail is more likely to block conservative emails as spam have disputed claims by Republicans of deliberate bias.
A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the most-Googled social media site in every
state followed by Instagram, Twitter and TikTok.
Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention of programmatic advertising and the ad exchange, said about 3% or 4% of all energy use in the world powers the internet. And
all those emissions are funded by advertising.
Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while about 88% of people say YouTube helps them expand their perspectives or
ways of thinking.
Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Meta, Pinterest, Twitter, Snap, Criteo and others.
Google has been collecting data from Android devices and sending the information to its servers, a research paper finds.
The research looked at whether all privacy notices used identical language -- and which, if any, language seemed "scary."
Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
Brands are already paying more to reach Apple customers after the iPhone maker introduced more privacy protections.
Artificial intelligence-powered marketing technologies communicate with consumers and know what they want long before marketers do.