Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
A quarter of Apple's customers use Apple News as either a stand-alone app or as part of the Apple One bundle.
In a first for Google, the social-response team will use the reply tool built on AI to help generate replies to YouTube user comments in the voice of the campaign. The iPhone and the Pixel phones have
very distinct voices.
Google and Facebook this week both warned that Apple's privacy changes in iOS 14 could impact data collection, as well as targeting and measurement of online ads.
Facebook's Project Atlas, which collected a trove of data from teens as young as 13, is sparking a new round of bipartisan scrutiny on Capitol Hill.