Search results for "ad targeting"

• JICs & MOCs: Ten Cornerstones
  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.
  November 6, 2023  Tags: ad targeting, advertising, agency, alternate currencies, audience measurement, currencies, media measurement, research, television, video
• Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
  A study shows about half of U.S. advertisers surveyed would not know an ad ran next to unsuitable or unsafe content until a day or more later, according to research from Advertiser Perceptions and Claravine.
  October 23, 2023  Tags: ad serving, ad targeting, advertising, analytics, brand safety, data, data management, data sharing, digital, media buying, research, roi, study
• OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
  Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
  September 25, 2023  Tags: ad targeting, agency, attention, audience measurement, audience targeting, behavioral targeting, data, digital, engagement, measurement, media buying, media measurement, metrics, neuromarketing, research, search
• SourceKnowledge Domain Targeting Launches For High-Converting Traffic
  Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.
  September 6, 2023  Tags: ad network, ad spending, ad targeting, advertising, domain names, online publishing, programmatic, publishing, research, search
• Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
  Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
  August 10, 2023  Tags: ad blocking, ad buys, ad targeting, advertising, content, data, data management, digital, dynamic, media buying, new products, performance marketing, personalization, product placement, programmatic, programmatic tv, research, search, television, video, viewability
• What AI Means To SEO, Search Advertising
  Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.
  June 20, 2023  Tags: ad spending, ad targeting, advertising, artificial intelligence, content, data, digital, generative ai, google, keywords, marketing, microsoft, online publishing, publishing, research, search, seo
• Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
  Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
  May 5, 2023  Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research
• Generative AI Most Transformative Technology On Par With The Internet
  Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
  April 21, 2023  Tags: ad targeting, advertising, artificial intelligence, audience targeting, bing, cloud computing, customer experience, digital, display, google, internet, microsoft, mobile, research, saas, search, technology
• Sales And Marketing Want Better Collaboration, CMO Study Shows
  Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies.
  April 18, 2023  Tags: ad targeting, advertising, cmo, customer experience, data-targeting, digital, marketing, research, sales, search, segmentation, targeting, technology
• Let's Get Re-engaged: A Data and Messaging Romance
  In order to re-engage inactive members of the Bonvoy loyalty program, Marriott's marketing team reached beyond its own first-party data. By layering in third-party data, the team identified key sub-segments and themes for crafting more personalized appeals. Marriott International, Director of Loyalty Program Marketing, Leigh Strickland, shares their learnings from marrying the right data with targeted offers and messaging to re-activate the deactivated.
  February 3, 2023  Tags: ad targeting, data, email, hotels, loyalty, marketing, messaging, personalization, segmentation
• AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
  AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, data-driven and less opaque manner than previously possible.
  October 24, 2022  Tags: ad targeting, ad tracking, advertising, algorithms, audience targeting, data, health, health care, privacy, programmatic, research, search
• Consumers Most Prefer Ad Targeting That's Based On Media Habits
  About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume.
  September 22, 2022  Tags: ad targeting, audience targeting, behavioral targeting, cmmr, cross-device targeting, data-targeting, geotargeting, personalization, privacy, research, retargeting, search retargeting, targeting
• ARF Study Finds Americans Less Anxious About Their Digital Privacy
  While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because Americans have been given greater control over privacy settings by Apple, Google and others.
  September 20, 2022  Tags: ad targeting, advertising, apple, consumer experience, data, digital, google, location-based, mobile, online, privacy, research, search
• Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
  Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative preferences and trends with a focus on the adoption of creative formats such as AR, DCO, and Native Advertising, and provides insights on the appeal and effectiveness of these formats and the correlations between creative strategies and privacy concerns.
  September 16, 2022  Tags: ad campaign, ad optimization, ad targeting, advertising, augmented reality, creative, d2c, digital, dynamic, media measurement, privacy, research, search, seo, strategy
• 75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data Ethics
  Growing mistrust has 40%+ saying they wish they could refuse to share any data with advertisers online.
  July 21, 2022  Tags: ad targeting, data, digital, privacy, research
• Close The CTV Gap
  CTV offers a renaissance for targeted advertising in the privacy-centric era. To win in it, advertisers need to expand their perspective and playbooks.
  July 13, 2022  Tags: ad serving, ad targeting, advertising, attribution, connected tv, research, television
• Prioritizing Segmentation
  When omicron began surging in December, Ro became an unlikely destination for rapid Covid tests. With plenty of tests in stock, Ro strategized a CRM campaign to spread the word. In this fireside chat with Amy Heir, Ro's Senior Director of CRM, you'll learn how Ro navigated the CRM push for rapid Covid tests and prioritized segmentation. Amy will share the steps her team took to make sure Ro could get tests in everyone's hands. She'll touch on targeting, knowing your customer, testing, and more.
  July 7, 2022  Tags: ad targeting, campaigns, customer relations, management, segmentation, strategy, targeting
• From Convenience to Celebratory Marketing
  The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to Earl's portfolio of casual brands via third party apps, a dedicated loyalty program, and beyond.
  July 5, 2022  Tags: acquisition, ad targeting, audience targeting, behavioral targeting, brand marketing, content marketing, customer experience, data, data-targeting, fast casual, fast food, loyalty, marketing, marketingqsr, media, media buying, mpbisqsr, qsr, restaurants
• Targeting Value In Inflationary Times
  As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized cross-channel media to drive bargains to the ones who needed them most.
  July 5, 2022  Tags: ad targeting, audience targeting, behavioral targeting, customer experience, customer service, fast casual, fast food, food, marketingqsr, media, media buying, mpbisqsr, qsr, restaurants
• Huge Profit Expanding Beyond the Majority
  In the world of politics where profit doesn't come from financial gain, going beyond the plurality is the only way to ensure success. Edith Jorge-Tunon from the Republican State Leadership Committee helps analyze why reaching a plurality in corporate America can be considered profitable, but doesn't quite cut it in most political systems today.
  June 24, 2022  Tags: ad targeting, advanced tv, analytics, audience targeting, behavioral targeting, cable tv, connected tv, cross-device targeting, ctv, data management, data-targeting, demographics, geotargeting, mptvis, mptvvis, politics, retargeting, television & video, video
• Enter the Retail Media Networks
  Retail Media Networks (RMNs) have added new inventory, targeting, sales and measurement opportunities...and headaches, to the digital ad market. Kim, who manages media buying for Mindshare CPG clients, maps the terrain. How are the RMNs from Walmart, Target, Kroger, etc. plugging into existing infrastructures, offering new and difference metrics of success, creating new challenges for marketing teams?
  June 17, 2022  Tags: ad targeting, audience measurement, audience targeting, brand marketing, cable tv, celebrity, connected tv, content marketing, cpg, cross-device measurement, cross-device targeting, ctv, d2c, data, data management, data-targeting, demographics, digital, digital content, digital marketing, dtc, experiential marketing, influencer marketing, marketing funnel, marketingcpg, media buying, media measurement, mediapostd2c, mpbisd2c, retail
• Dstillery Introduces Cookieless Alternative
  Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
  May 16, 2022  Tags: ad targeting, advertising, agency, artificial intelligence, audience targeting, behavioral targeting, contextual advertising, contextual tracking, cookies, data, digital, health, health care, machine learning, privacy, programmatic, research, technology, web sites
• Tinuiti Partners With Snapchat To Drive Performance
  Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business results.
  April 22, 2022  Tags: ad targeting, advertising, audience measurement, audience targeting, digital, dynamic, media measurement, nielsen, performance marketing, research, snapchat, social media, targeting, tv
• Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
  Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the workday consumer."
  April 21, 2022  Tags: ad targeting, advertising, budgets, consumer experience, covid-19, data, digital, display, just an online minute, media buying, microsoft, online, research, retail, search, trends
• Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: Study
  Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
  April 4, 2022  Tags: ad targeting, advertising, amazon, apple, data, data management, email, facebook, google, government, privacy, research, search, social media
• Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
  It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
  January 21, 2022  Tags: ad targeting, advertising, audience targeting, behavioral targeting, brand image, campaigns, data-targeting, digital, keywords, online reviews, paid search, research, retargeting, reviews, search, targeting, trust-based marketing
• Facebook's Ban On Ad Targeting May Have Unintended Consequences For Medical Recruitment
  Experts are concerned that these ad-targeting options "could be used in ways that lead to negative experiences for people in underrepresented groups," says Graham Mudd, VP of marketing, ads at Meta.
  January 3, 2022  Tags: ad targeting, advertising, digital, facebook, medical, meta, research, search retargeting, social media week
• Don't Use Artificial Intelligence To Target Ads To Teens, Watchdogs Urge Facebook
  "We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark Zuckerberg.
  November 16, 2021  Tags: ad serving, ad targeting, data, data management, digital, facebook, personalization, policy, privacy, research, teens
• High Marks for Grammarly's Production-Free Ad Campaign
  What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during the height of the pandemic to create a new brand awareness campaign, that's exactly what they did. How do you produce a video ad campaign without actors, without locations and without crews? The answer: stock footage. But not just any stock video. It needed to be quality, high-resolution footage. By working backwards- beginning with the footage, then character development, then script- Grammarly was able to achieve an entirely production-free campaign. The process proved more cost-effective, flexible, and turned around faster than traditional live action shoots.
  August 31, 2021  Tags: ad campaign, ad targeting, brand marketing, branded content, branding, cable tv, connected tv, covid-19, creative, ctv, d2c, dtc, marketing/branding/advertising, online, social media, tv, video
• Lawmakers Question Facebook Over Shutdown Of NYU Political Ad Research
  "While we agree that Facebook must safeguard user privacy, it is similarly imperative that Facebook allow credible academic researchers and journalists like those involved in the Ad Observatory project to conduct independent research that will help illuminate how the company can better tackle misinformation, disinformation, and other harmful activity that is proliferating on its platforms," three Senate Democrats say in a letter sent Monday to Facebook CEO Mark Zuckerberg.
  August 9, 2021  Tags: ad targeting, advertising, digital, facebook, ftc, government, policy, politics, privacy, research