Search results for "ad targeting"

• Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
  The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
  December 4, 2024  Tags: ad campaign, ad targeting, agency, ai, audience targeting, behavioral targeting, data-targeting, generative ai, google, language, media buying, meta, microsoft, recommendations, research
• Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising
  "LGBTQ+ consumers feel misrepresented in advertising because the community is not a single, homogeneous identity," says Revry CMO Paul Kontonis.
  October 17, 2024  Tags: ad targeting, advertising, fast casual, gay/lesbian, marketing, messaging, qsr, research, trends
• TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
  TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
  September 24, 2024  Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok
• Google DeepMind Develops AI Framework That Requires Less Data
  Improving the learning process that requires less data is a key element of an AI framework developed by Google DeepMind and Imperial College London.
  August 12, 2024  Tags: ad targeting, artificial intelligence, language, research, robotics, technology
• OpenAI Search, With Microsoft Bing Powering The Service?
  OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
  May 8, 2024  Tags: ad campaign, ad targeting, advertising, ai, artificial intelligence, chatbots, generative ai, google, marketing, media buying, research, search
• Psychologists Find A New Way To Analyze Behavior And Target Ads
  AnalyticsIQ's research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options.
  April 8, 2024  Tags: ad optimization, ad performance measurement, ad targeting, advertising, analytics, attention, audience measurement, data, data mining, media buying, performance marketing, research, television, tiktok, tv
• Google Advances Weather Forecasts, Citing Generative AI
  Google researchers say they have developed a way to integrate generative AI to advance the ability to more accurately forecast weather.
  April 1, 2024  Tags: ad campaign, ad targeting, ai, analytics, artificial intelligence, data, forecast, generative ai, research, science, weather
• LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
  Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.
  December 28, 2023  Tags: ad spending, ad targeting, advertising, apps, b2b, campaigns, connected devices, connected tv, content issues, linkedin, marketing, media buying, research, revenue, social media, social networking, social networks, television, x
• Microsoft GAI's Power Move
  Generative AI will allow companies to build highly personalized consumer profiles with just a few bits of consumer data to target ads and follow behavioral patterns.
  December 13, 2023  Tags: ad targeting, advertising, cookie tracking, cookies, data, generative ai, google, microsoft, policy, research, search, targeting, technology
• JICs & MOCs: Ten Cornerstones
  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.
  November 6, 2023  Tags: ad targeting, advertising, agency, alternate currencies, audience measurement, currencies, media measurement, research, television, video
• Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
  A study shows about half of U.S. advertisers surveyed would not know an ad ran next to unsuitable or unsafe content until a day or more later, according to research from Advertiser Perceptions and Claravine.
  October 23, 2023  Tags: ad serving, ad targeting, advertising, analytics, brand safety, data, data management, data sharing, digital, media buying, research, roi, study
• OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
  Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
  September 25, 2023  Tags: ad targeting, agency, attention, audience measurement, audience targeting, behavioral targeting, data, digital, engagement, measurement, media buying, media measurement, metrics, neuromarketing, research, search
• SourceKnowledge Domain Targeting Launches For High-Converting Traffic
  Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.
  September 6, 2023  Tags: ad network, ad spending, ad targeting, advertising, domain names, online publishing, programmatic, publishing, research, search
• Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
  Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
  August 10, 2023  Tags: ad blocking, ad buys, ad targeting, advertising, content, data, data management, digital, dynamic, media buying, new products, performance marketing, personalization, product placement, programmatic, programmatic tv, research, search, television, video, viewability
• What AI Means To SEO, Search Advertising
  Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.
  June 20, 2023  Tags: ad spending, ad targeting, advertising, artificial intelligence, content, data, digital, generative ai, google, keywords, marketing, microsoft, online publishing, publishing, research, search, seo
• Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
  Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
  May 5, 2023  Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research
• Generative AI Most Transformative Technology On Par With The Internet
  Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
  April 21, 2023  Tags: ad targeting, advertising, artificial intelligence, audience targeting, bing, cloud computing, customer experience, digital, display, google, internet, microsoft, mobile, research, saas, search, technology
• Sales And Marketing Want Better Collaboration, CMO Study Shows
  Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies.
  April 18, 2023  Tags: ad targeting, advertising, cmo, customer experience, data-targeting, digital, marketing, research, sales, search, segmentation, targeting, technology
• Let's Get Re-engaged: A Data and Messaging Romance
  In order to re-engage inactive members of the Bonvoy loyalty program, Marriott's marketing team reached beyond its own first-party data. By layering in third-party data, the team identified key sub-segments and themes for crafting more personalized appeals. Marriott International, Director of Loyalty Program Marketing, Leigh Strickland, shares their learnings from marrying the right data with targeted offers and messaging to re-activate the deactivated.
  February 3, 2023  Tags: ad targeting, data, email, hotels, loyalty, marketing, messaging, personalization, segmentation
• AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
  AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, data-driven and less opaque manner than previously possible.
  October 24, 2022  Tags: ad targeting, ad tracking, advertising, algorithms, audience targeting, data, health, health care, privacy, programmatic, research, search
• Consumers Most Prefer Ad Targeting That's Based On Media Habits
  About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume.
  September 22, 2022  Tags: ad targeting, audience targeting, behavioral targeting, cmmr, cross-device targeting, data-targeting, geotargeting, personalization, privacy, research, retargeting, search retargeting, targeting
• ARF Study Finds Americans Less Anxious About Their Digital Privacy
  While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because Americans have been given greater control over privacy settings by Apple, Google and others.
  September 20, 2022  Tags: ad targeting, advertising, apple, consumer experience, data, digital, google, location-based, mobile, online, privacy, research, search
• Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
  Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative preferences and trends with a focus on the adoption of creative formats such as AR, DCO, and Native Advertising, and provides insights on the appeal and effectiveness of these formats and the correlations between creative strategies and privacy concerns.
  September 16, 2022  Tags: ad campaign, ad optimization, ad targeting, advertising, augmented reality, creative, d2c, digital, dynamic, media measurement, privacy, research, search, seo, strategy
• 75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data Ethics
  Growing mistrust has 40%+ saying they wish they could refuse to share any data with advertisers online.
  July 21, 2022  Tags: ad targeting, data, digital, privacy, research
• Close The CTV Gap
  CTV offers a renaissance for targeted advertising in the privacy-centric era. To win in it, advertisers need to expand their perspective and playbooks.
  July 13, 2022  Tags: ad serving, ad targeting, advertising, attribution, connected tv, research, television
• Prioritizing Segmentation
  When omicron began surging in December, Ro became an unlikely destination for rapid Covid tests. With plenty of tests in stock, Ro strategized a CRM campaign to spread the word. In this fireside chat with Amy Heir, Ro's Senior Director of CRM, you'll learn how Ro navigated the CRM push for rapid Covid tests and prioritized segmentation. Amy will share the steps her team took to make sure Ro could get tests in everyone's hands. She'll touch on targeting, knowing your customer, testing, and more.
  July 7, 2022  Tags: ad targeting, campaigns, customer relations, management, segmentation, strategy, targeting
• From Convenience to Celebratory Marketing
  The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to Earl's portfolio of casual brands via third party apps, a dedicated loyalty program, and beyond.
  July 5, 2022  Tags: acquisition, ad targeting, audience targeting, behavioral targeting, brand marketing, content marketing, customer experience, data, data-targeting, fast casual, fast food, loyalty, marketing, marketingqsr, media, media buying, mpbisqsr, qsr, restaurants
• Targeting Value In Inflationary Times
  As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized cross-channel media to drive bargains to the ones who needed them most.
  July 5, 2022  Tags: ad targeting, audience targeting, behavioral targeting, customer experience, customer service, fast casual, fast food, food, marketingqsr, media, media buying, mpbisqsr, qsr, restaurants
• Huge Profit Expanding Beyond the Majority
  In the world of politics where profit doesn't come from financial gain, going beyond the plurality is the only way to ensure success. Edith Jorge-Tunon from the Republican State Leadership Committee helps analyze why reaching a plurality in corporate America can be considered profitable, but doesn't quite cut it in most political systems today.
  June 24, 2022  Tags: ad targeting, advanced tv, analytics, audience targeting, behavioral targeting, cable tv, connected tv, cross-device targeting, ctv, data management, data-targeting, demographics, geotargeting, mptvis, mptvvis, politics, retargeting, television & video, video
• Enter the Retail Media Networks
  Retail Media Networks (RMNs) have added new inventory, targeting, sales and measurement opportunities...and headaches, to the digital ad market. Kim, who manages media buying for Mindshare CPG clients, maps the terrain. How are the RMNs from Walmart, Target, Kroger, etc. plugging into existing infrastructures, offering new and difference metrics of success, creating new challenges for marketing teams?
  June 17, 2022  Tags: ad targeting, audience measurement, audience targeting, brand marketing, cable tv, celebrity, connected tv, content marketing, cpg, cross-device measurement, cross-device targeting, ctv, d2c, data, data management, data-targeting, demographics, digital, digital content, digital marketing, dtc, experiential marketing, influencer marketing, marketing funnel, marketingcpg, media buying, media measurement, mediapostd2c, mpbisd2c, retail