Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Business and marketing leaders are at a tipping point in terms of customer experience and engagement, says Deloitte's Barbara Venneman.
Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack."
The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In a statement,
Network Advertising Initiative President/CEO Leigh Freund said privacy is a shared commitment, but should not be used as a barrier allowing platforms or tech companies to hold all data about online
activities. Advertising Research Foundation CEO/president Scott McDonald doesn't think the move will harm advertisers.