Search results for "cookies"

• What Hackers Do With 54B Leaked Cookies
  NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
  April 8, 2024  Tags: ad tracking, cookie tracking, cookies, data, email, google, hacking, malware, media buying, microsoft, privacy, research, search, tracking, youtube
• Fading Data Signals Push Marketers To Question Their Accuracy
  More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
  March 19, 2024  Tags: big data, cmmr, cookie tracking, cookies, data, data sharing, first-party data, privacy
• Microsoft GAI's Power Move
  Generative AI will allow companies to build highly personalized consumer profiles with just a few bits of consumer data to target ads and follow behavioral patterns.
  December 13, 2023  Tags: ad targeting, advertising, cookie tracking, cookies, data, generative ai, google, microsoft, policy, research, search, targeting, technology
• Confidence About Cookieless Future Varies By Job Rank
  C-suite marketing leaders and CEOs tend to be more optimistic than lower-level decision makers about audience targeting without tracking cookies.
  December 1, 2023  Tags: cmmr, cookie tracking, cookies, first-party data, privacy
• Younger Consumers Are Most Likely To Protect Privacy
  Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
  October 19, 2023  Tags: big data, cmmr, cookie tracking, cookies, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, identity, identity solutions, privacy, third-party data
• 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
  Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
  August 31, 2023  Tags: ad spending, advertising, artificial intelligence, attribution, audience targeting, budgets, cookie tracking, cookies, data, digital, economy, generative ai, media buying, media measurement, pinterest, privacy, research, search, strategy
• Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
  TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
  August 28, 2023  Tags: ad performance measurement, agency, attribution, consumer, cookie tracking, cookies, cpg, data, demographics, direct response, facebook, gen z, instagram, marketingcpg, messaging, performance marketing, personalization, privacy, recommendations, research, search, social media, tiktok, tracking
• Why Retail Media Could Overtake Search
  More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
  August 21, 2023  Tags: ad buys, ad technology, advertising, cookie tracking, cookies, data, data management, email, google, media, media buying, privacy, research, retail, search
• Retail Media Networks Are Most Effective With Ads For Deals
  About half of online shoppers said they pay attention to ads for products that are on sale.
  August 8, 2023  Tags: cmmr, contextual advertising, contextual tracking, cookie tracking, cookies, first-party data, retail
• March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
  February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, but expects a pick-up in investment in the second half of the year driven by ad-supported video streaming.
  May 24, 2023  Tags: ad spending, advertising, android, cookie tracking, cookies, digital, google, media, media buying, research, retail, search, streaming, television
• Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
  More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising identifiers.
  May 12, 2023  Tags: ad spending, ad technology, advertising, agency, attention, audience targeting, brands, cookie tracking, cookies, data, digital, digital marketing, future of media, performance marketing, privacy, research, tracking
• How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
  DoubleVerify released findings from its research examining evolving cookie deprecation strategies and the shift toward user privacy and its impact on digital advertising.
  May 2, 2023  Tags: ad buys, advertising, analytics, contextual advertising, cookies, data, digital, media buying, media measurement, research, search
• Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers Say
  Marketers are seven times more likely than average to say they saw lower campaign effectiveness because of the loss of consumer identifiers.
  December 2, 2022  Tags: cmmr, cookie tracking, cookies, cross-device measurement
• Publishers Prepare For Loss Of Tracking Cookies With Other IDs
  The digital advertising market is expected to support about five to 10 identifiers as replacements for third-party cookies.
  September 14, 2022  Tags: cmmr, cookie tracking, cookies
• Media Professionals Disconnected From Consumers' Views On Protecting Data, IAS Study Finds
  Media professionals are not in sync with consumers' understanding of data privacy policies and concerns over how policies will impact work, and how companies navigate these changes.
  August 22, 2022  Tags: advertising, cookie tracking, cookies, digital, ecommerce, policy, privacy, research, search
• ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
  But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.
  June 7, 2022  Tags: ad spending, apple, audience targeting, cookie tracking, cookies, cpg, digital marketing, email, financial services, health care, marketing, privacy, research, roi, social media, technology
• Dstillery Introduces Cookieless Alternative
  Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
  May 16, 2022  Tags: ad targeting, advertising, agency, artificial intelligence, audience targeting, behavioral targeting, contextual advertising, contextual tracking, cookies, data, digital, health, health care, machine learning, privacy, programmatic, research, technology, web sites
• Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
  The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies and mobile IDs.
  May 3, 2022  Tags: ad buys, ad spending, advertising, agency, audience targeting, connected tv, cookies, data, mobile, privacy, research, television
• IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking Cookies
  Brands are already paying more to reach Apple customers after the iPhone maker introduced more privacy protections.
  February 8, 2022  Tags: ad tracking, apple, cmmr, cookie tracking, cookies, facebook, google, tracking
• Consumers Loyal To Brands That Address Social Inequities
  Business and marketing leaders are at a tipping point in terms of customer experience and engagement, says Deloitte's Barbara Venneman.
  October 27, 2021  Tags: cookies, data, direct marketing, diversity, research
• What's Next In Attention
  Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack."
  October 8, 2021  Tags: advertising, audience measurement, cookies, data, digital, marketing funnel, media measurement, metrics, performance marketing, research, search, television, viewability
• Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
  The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In a statement, Network Advertising Initiative President/CEO Leigh Freund said privacy is a shared commitment, but should not be used as a barrier allowing platforms or tech companies to hold all data about online activities. Advertising Research Foundation CEO/president Scott McDonald doesn't think the move will harm advertisers.
  March 3, 2021  Tags: ad tracking, advertising, contextual tracking, cookie tracking, cookies, digital, google, privacy, research
• Entertainment Tea and Sports Talk: NYPost Goes With Its Strengths
  To maintain relevance and revenue the NYPost brand is doubling down on its core but very different franchises in sports and Page Six. As Stephanie explores - business models for each audience are distinct and require innovations outside the usual ad-box. From live podcast tapings in local bars to branded cookies, viral clips of celeb interviews to collectible KISS cover wraps, it is all about reimagining where, how and what munchable forms of media can make the biggest impact. NYPost's Director of Brand Strategy and Insights, Stephanie Kempadoo, discusses why they go with their strengths.
    Tags: audience targeting, cookies, innovation, media, politics, publishing, sports, strategy