Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "economy"
- 75% of those surveyed said their plans to buy a home are now on hold and about two-thirds said they have shelved plans for now of having a child.
- As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Data - and the collection of it - has never been more robust.
- "This is unusual. Approval usually doesn't decline for economic reasons until unemployment or inflation rise; instead, it seems the public is reacting to proposed changes," Ipsos' political team says about Trump's first 100 days of economic turmoil.
- Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
- For the first three months of this year, total national TV cable revenues are estimated to have fallen 9.2%, with $3.4 billion and broadcast networks sinking 4.6% to $3.3 billion.
- A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), and 27% will see gains (1% to 49%) - while just 1% see their budgets climbing by 50% or more.
- And 45% say their personal financial situation is becoming worse, up sharply from 41% in March and February.
- Layoffs, inflation, and debt are piling up, but experts say retail spending might not take a hit -- -yet. What's next for the consumer economy?
- Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.
- The global survey from Stagwell's NRG research unit found that CEOs outside the U.S. were split on which presidential candidate would boost the global economy.
- The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
- New data from Kroger indicates that people aren't holding back on major purchases.
- McKinsey reports that optimism about the strength of the U.S. economy jumped to 41% from 33% this quarter -- the highest level in a year.
- Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
- "If your team is in power, you feel a little bit more confident about the economy," Ipsos data journalist Sarah Feldman explained during the team's fist monthly election tracker briefing of 2024.
- Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
- The study from influencer marketing research pioneer Ed Keller is based on a survey of 1,045 U.S. influencers fielded April 20 to July 11.
- From Walmart to Nordstrom, stores say consumers are stressed about shrinking family budgets. Then why are they spending up a storm?
- Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
- After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
- Heading into a season of iffy consumer confidence, Amazon-type events are already snaring 44% of holiday shoppers.
- The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
- 'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain and Bankrate all anticipating subdued spending.
- The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates.
- Are analyst firms equivalent to Industry Influencers in today's economics and perceptions?
- With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents..
- Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
- Consumers are loading up on private labels and holding back on discretionary grocery purchases. And consumer cutbacks are "flattening" the retail calendar.
- Despite economic pressures on families with school-age kids, the National Retail Federation's annual survey forecasts solid spending increases.
- That predicted decline -- the first in almost a decade -- means parents are cutting back on both apparel and tech.
