Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "economy"
- The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it.
- The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations to solve the problem.
- While concerns about the highly infectious Delta variant of the coronavirus have weighed on recent sentiment, consumers are still feeling better than they have historically.
- Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
- The expansion of the U.S. ad economy slowed to 17.% in August -- the weakest growth in half a year, due to tougher comparisons with August 2020, which was the first month last year to show growth after the COVID-19 pandemic triggered an ad-spending recession.
- A decline for the next quarter aligns with the rise of the COVID-19 Delta variant and reapplication of pandemic protocols.
- Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets expanded 25% in the first half and 52% in Q2.
- "We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expects Congress to pass legislation to rein in big tech companies.
- The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media Index.
- The U.S. ad recovery continued in May, posting a 50.3% increase over May 2020, which was one of the worst months of the COVID-19-influenced advertising recession last year.
- Magna now projects 15% U.S. advertising growth this year, to $259 billion, and 14% growth globally, to $657 billion -- both record-setting.
- On the heels of GroupM's update, IPG Mediabrands' Magna unit has more than doubled its growth estimate for the U.S. ad economy in 2021. Madison Avenue's Big 4 consensus now stands at a 9.7% expansion for 2021, followed by an 8.0% growth in 2022.
- Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
- The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to an analysis released Thursday by Standard Media Index.
- The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including for the cost of advertising goods and services.
- As trade tensions with China continue, a new report from GroupM's Business Intelligence unit indicates the nation currently accounts for about 5% of the revenue for the world's biggest marketers. The analysis, conducted by GroupM Business Intelligence Global President Brian Wieser, analyzed the 40 biggest marketers not based in China. Based on the those disclosing the revenue they derive from the nation, Wieser estimates China currently accounts for about 5% of the Big 40's revenues overall.
- Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, calling for total ad spending to expand more than 9% over 2021, or nearly 15%, after factoring out the impact of 2020's political advertising boom.
- The U.S. ad recovery is looking better with each new ad industry forecast update, but this weekend's revision by GroupM offers the most bullish adjustment to date, with total U.S. ad spending now projected to expand 9.1% this year, or nearly 15% after factoring out the effects of incremental political ad spending during 2020.
- The U.S. ad economy contracted for the second consecutive month in February, dropping 7.3%. The declines in January and February of this year followed five consecutive months of expansion that ended 2020 and signaled an end to the COVID-19-related recession.
- Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's macroeconomy, according to estimates released this morning by Dentsu.
- After rebounding from the recession in August and expanding for the remaining five months of 2020, the U.S. ad economy got off to a wobbly start this year, with ad demand declining 4.6% in January vs. the same month in 2020, according to a MediaPost analysis of the most recent data from Standard Media Index's U.S. Ad Market Tracker.
- The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors will stick and which will revert?
- The 2020 pandemic-influenced ad recession had a pronounced impact on all the major Anglo markets -- the U.S., U.K., Canada, Australia and New Zealand -- tracked by Standard Media Index, but there appears to have been less of a lag for the U.S. pulling out of it. That is one of the main findings of SMI's just-published Anglo Market Intelligence report, which shows ad spending across the five nations averaged an 8% decline during 2020 vs. what advertisers spent across those markets in 2019.
- The 2020 pandemic-influenced ad recession had a pronounced impact on all the major Anglo markets -- the U.S., U.K., Canada, Australia and New Zealand -- tracked by Standard Media Index, but there appears to have been less of a lag for the U.S. pulling out of it.
- With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus outlook has dropped to an average 6.2% decline for 2020, and a 7.3% increase in 2021. For the U.S. ad economy, the consensus outlook drops to -4.4% in 2020 and a 4.3% expansion in 2021.
- The bad news for U.S. network TV ad spending is it will fall again when Q4 2020 results are reported. The good news is 2021 will look good by comparison.
- Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers bond with brands in 2021.
- The U.S. ad economy turned in its best month so far this year in November, expanding 11.5%. It was the fourth consecutive month of growth in the U.S. ad economy, which took a dive in March and continues to recede through July, before rebounding again in August.
- U.S. ad demand rose for the third consecutive month in October, albeit at its smallest rate -- just 0.7% -- since the U.S. ad economy began recovering from the COVID-19 pandemic. The top 10 ad categories drove the growth, while all others declined in aggregate.
- U.S. ad and marketing spending will fall 7.1% this year to $494.23 billion, according to a new forecast released today by media industry economists PQ Media. That's a steeper rate of decline than the 6.8% decline global advertising and marketing spending is projected to sustain, although most of the world's markets have experienced a significant impact from the global COVID-19 pandemic.
