75% of those surveyed said their plans to buy a home are now on hold and about two-thirds said they have shelved plans for now of having a child.
As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Data - and the collection of it - has never been more robust.
"This is unusual. Approval usually doesn't decline for economic reasons until unemployment or inflation rise; instead, it seems the public is reacting to proposed changes," Ipsos' political team says
about Trump's first 100 days of economic turmoil.
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%,
down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
For the first three months of this year, total national TV cable revenues are estimated to have fallen 9.2%, with $3.4 billion and broadcast networks sinking 4.6% to $3.3 billion.
A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), and 27% will see gains (1% to 49%) - while just 1% see their budgets climbing by 50% or more.
And 45% say their personal financial situation is becoming worse, up sharply from 41% in March and February.
Layoffs, inflation, and debt are piling up, but experts say retail spending might not take a hit -- -yet. What's next for the consumer economy?
Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.
The global survey from Stagwell's NRG research unit found that CEOs outside the U.S. were split on which presidential candidate would boost the global economy.
The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
New data from Kroger indicates that people aren't holding back on major purchases.
McKinsey reports that optimism about the strength of the U.S. economy jumped to 41% from 33% this quarter -- the highest level in a year.
Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
"If your team is in power, you feel a little bit more confident about the economy," Ipsos data journalist Sarah Feldman explained during the team's fist monthly election tracker briefing of 2024.
Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
The study from influencer marketing research pioneer Ed Keller is based on a survey of 1,045 U.S. influencers fielded April 20 to July 11.
From Walmart to Nordstrom, stores say consumers are stressed about shrinking family budgets. Then why are they spending up a storm?
Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
Heading into a season of iffy consumer confidence, Amazon-type events are already snaring 44% of holiday shoppers.
The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain and Bankrate all anticipating subdued spending.
The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates.
Are analyst firms equivalent to Industry Influencers in today's economics and perceptions?
With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents..
Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
Consumers are loading up on private labels and holding back on discretionary grocery purchases. And consumer cutbacks are "flattening" the retail calendar.
Despite economic pressures on families with school-age kids, the National Retail Federation's annual survey forecasts solid spending increases.
That predicted decline -- the first in almost a decade -- means parents are cutting back on both apparel and tech.