"If your team is in power, you feel a little bit more confident about the economy," Ipsos data journalist Sarah Feldman explained during the team's fist monthly election tracker briefing of 2024.
Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
The study from influencer marketing research pioneer Ed Keller is based on a survey of 1,045 U.S. influencers fielded April 20 to July 11.
From Walmart to Nordstrom, stores say consumers are stressed about shrinking family budgets. Then why are they spending up a storm?
Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
Heading into a season of iffy consumer confidence, Amazon-type events are already snaring 44% of holiday shoppers.
The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain and Bankrate all anticipating subdued spending.
The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates.
Are analyst firms equivalent to Industry Influencers in today's economics and perceptions?
With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents..
Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
Consumers are loading up on private labels and holding back on discretionary grocery purchases. And consumer cutbacks are "flattening" the retail calendar.
Despite economic pressures on families with school-age kids, the National Retail Federation's annual survey forecasts solid spending increases.
That predicted decline -- the first in almost a decade -- means parents are cutting back on both apparel and tech.
Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. McKinsey & Associates released data
in June that suggests "optimism is trending upward, but spending isn't."
The U.S. Ad Market Tracker rose 2.5% in May, the first expansion in 11 months. The expansion compares with the year-ago period that was only up modestly, and is the best May since Standard Media Index
began tracking it.
Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's entire GDP in 2021 was $3.1 trillion.
But consumers demand personalization in email and social media, Wunderkind reports.
The CMO Council and Sprinklr released a report Monday showing two in three marketers lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty.
Many middle-income consumers have a savings buffer to help withstand a possible recession.
Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells us why.
Analysts keep expecting consumers to pull back on spending, but consumers still haven't gotten the memo. In Q1 spending rose 3.7%, the most in almost two years.
Consumers are still spending it up, and seem less worried than economists think they should be.
Despite slowing growth, small and midsize businesses in the U.S. have a "sunny outlook" about marketing investments, according to a LinkedIn study conducted by YouGov released today
But economic conditions have driven most consumers to enroll in a loyalty program, Cordial reports.
Teachers, those in the military and other community members are motivated by exclusive offers, SheerID reports.
A new study from the agency shows the perception of "corporate greed" is one of the fastest-growing inflation concerns among U.S. consumers.