Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "economy"
- Teachers, those in the military and other community members are motivated by exclusive offers, SheerID reports.
- A new study from the agency shows the perception of "corporate greed" is one of the fastest-growing inflation concerns among U.S. consumers.
- "My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking ad exec concerns about trust in advertising and misinformation.
- Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
- This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.
- Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2.4% due to exceptionally strong first-quarter ad spending. The analysis shows top ad category share eroding over time.
- New research from Deloitte finds that despite impressive resilience, 40% of consumers worldwide feel worse off financially.
- "To you from failing hands we throw the torch for you to hold it high," Brian Wieser said, praising Kate Scott-Dawkins as GroupM's new chief ad industry forecaster.
- Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies.
- Software scours hundreds of thousands of articles to quantify topics and determine impact.
- Younger consumers are more likely to say they're canceling subscriptions to apps and streaming services because of rising prices.
- GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like they prefer to report bad news."
- While monthly data through September suggests the beginning of a new U.S. ad recession, the big agency forecast units continue to project double-digit gains for 2022 and mid-single-digit expansions for 2023.
- "One of the most important drivers of advertising through the pandemic was this mass expansion of new business formation in the early stages," GroupM's Brian Wieser explains.
- Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
- Americans believe that food inflation has hit 22.8%, 9.7 points higher than the 13.1% annual rate reported by the U.S. Bureau of Labor Statistics and 5.1% higher than in February, according to Dunnhumby, a global customer data science company. “Dunnhumby first reported on the mismatch between consumer sentiment and reality regarding food inflation some seven months ago,” per Supermarket News.
- Wildfire Systems, a platform that powers reward programs, collaborated with research firm Big Village to survey more than 1,000 U.S. adults about shopping rewards programs including cashback, discounts, and other money-saving tools. Here's what they found.
- Retail media retains its lead when it comes to search, discovery and purchases. Here's why Amazon, Google, and eBay have become the top three destinations to search for products in the U.S. and EMEA, according to a recent ChannelAdvisor study.
- Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 Americans shop online at least once a month vs. 71% in 2017, and 60% of Americans shop online weekly -- up from 27% five years ago.
- "I think people are going to be interested in just how big it already is as a percentage of global ad revenue already," Kate Scott-Dawkins says of GroupM's soon-to-be-released retail media report.
- Nearly half of household decision-makers consider their current communications/home entertainment services excessive, a consumer study finds. Persistent inflation has consumers wondering about paying for four or more streaming services.
- The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that appear in ads or social media and search related to the national economy, inflation or recession, says David Evans, content, product and solutions lead at Collage Group.
- Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers.
- Ecommerce experienced price deflation for the first time in more than two years, but consumers spent less in July 2022 vs. June, according to the Adobe Digital Price Index, which identified deflation driven by electronics, apparel, and toys. Food costs remain high.
- Horizon Media finds concern about the riskiness of travel has declined alongside concern over COVID-19.
- As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality.
- "With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail subcategories."
- Forecast downturns from major digital media players may be ahead of the curve. One major indication: Snap will not even offer "guidance" for analysts on users and ad growth.
- A downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, MoffettNathanson Research projects. An estimate with no recession projects total TV advertising would rise 6% to $86 billion, from $81 billion in 2021. Digital media is expected to maintain growth -- but with slower gains -- during a coming recession.
- In the current climate for subscription streaming, inflation is driving cancellations while, at the same time, quality content is driving retention.
