Research: Private-Label Groceries Eating National Brands' Lunch
- by Sarah Mahoney @mahoney_sarah, July 21, 2023
Target's Good & Gather store brand
It's not hard to see why people are enthusiastically ditching national brands in favor of private-label groceries. Inflation has consumers looking for any way to keep costs down, and often, they perceive store brands as just as good. But new research from Circana finds …
