The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.
AnalyticsIQ's research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options.
Democrat and Republican voters are in favor of a ban - one of the few issues that shows bipartisan support.
The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the
risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.
Viral content gave brands an opportunity to participate in trends that generated impressions and ad clickthroughs.
About a third of Gen Z consumers said they had either shopped for gifts on TikTok or planned to do so.
A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
Ads that show an influencer who demonstrates a product can help to lift brand recall by 25%.
Thirty-two percent of people ages 18-29 "regularly" get news from TikTok, and the percentage under 30 getting news from TikTok is up nearly 3x vs. 2020, Pew Research Center finds.
The debate over limits on social media comes amid growing worries about children's mental health.
A campaign grounded in organic social behavior enables customers to easily connect with the content while being inspired to try something new. With thousands of drink combinations, SONIC(R) is the
Ultimate Drink Stop(R), and customers love to talk about their latest drink hacks on social media. Sr. Director of IMC for Sonic, Tamara Stanley, shares how Sonic used insights from TikTok to partner
with Paramount+ and build an influencer led campaign teaching consumers how to build "Grease: Rise of the Pink Ladies" inspired drinks. The campaign not only taught customers how to make craveable
creations using the SONIC App, but also provided the opportunity for influencers to create and share their new drink combination experiences. The campaign transported SONIC fans to the land of doo
wops and pink poodle skirts, reminding them how to make new drinks they love!
Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad
market and an estimated,organic search share of 90%.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
Scaling high-performing video ad creatives across paid social platforms is daunting at best. PetPlate shares its framework for turning one video concept into five, maximizing the potential of
user-generated content (UGC) influencers, and making video-first ads the sole focus of a brand. You, too, can crack the code of scaling paid social through a test, learn and iterate framework.
Bringing viewer attention in the first few critical seconds of a pre-roll is an art+science puzzle under any circumstances. But when you are targeting a full funnel of touchpoints across multiple
platforms, from social to YouTube to TikTok, the equations get really hard. Amelia Coomber, Director of Acquisition & Performance Marketing at PetPlate, shares their recipe of testing and iterating
your way to conversion.
Despite pushback from its biggest market for TikTok Shop, the social media platform is testing a new in-app wallet that could help simplify users' purchases through a centralized payments tracking
platform that includes a currency native to TikTok.
TikTok users may begin to see links to Google results in the app. In a screenshot shared by an app researcher on X, TikTok's search results page included a link inviting the user to search Google for
the same inquiry.
Eighty-three percent of shoppers said they host or attend watch parties at home at least once a season.
Are analyst firms equivalent to Industry Influencers in today's economics and perceptions?
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years after reports surfaced that twenty-somethings were using
TikTok to search for restaurants and other information on the site.
A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.
A deep dive into college students' behavior reveals pain, pleasure and panic at their ceaseless scrolling. Underneath all that, they're remarkably well-informed.
A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTok, researchers at Princeton University reported this week.
With the popularity of video, 33% of marketers worldwide said they are using the format for the first time ever.
His 20-year analysis shows the Big 4's share of global ad spending rising from 16% to 55%, but says there has been little practical change in options for individual advertisers.
A new report doesn't answer that, but it shows Twitter is the top place they share professional content, while LinkedIn is No. 1 for consuming it.
As compelling and absorbing for users, especially younger ones, as it is controversial among policymakers, TikTok witnessed some of the most creative uses of media last cycle. But did it matter? How
did TikTok impact recognition, persuasion, and GOTV? How did campaigns rise to the challenge of connecting with younger voters and creating an authentic voice? And how do you stay true both to the
ethos of the platform and the principles of your candidate? The DGA is one of the largest Democratic political accounts on TikTok. Digital Director Laura Carlson, Social Media Manager Emma Stein, and
Creative Assistant Jacqueline Zegler of the Democratic Governors Association highlight the best uses of TikTok from recent campaigns and will set expectations for what TikTok can and can't do.
More than half (56%) of TikTok users said they have bought a product promoted on TikTok.
No, not that kind of "short," but the kind of short-form video ad formats popularized by TikTok and gaining traction with YouTube and Meta, GroupM and Horizon execs tell Wall Street analysts.