Commentary

Truth Behind Digital Privacy And Controls

by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2024

The consumer experience is in jeopardy, with personalization through AI playing an important role in advertising.

Data analysis of terms of service (ToS) and privacy policies (PP) across 57 influential digital companies is sparking conversations about regulatory reforms and user advocacy. It's about to change the digital ad industry.

With …

ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok

1 comment about "Truth Behind Digital Privacy And Controls".

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Alice Sylvester from Sequent Partners, December 17, 2024 at 11:09 a.m.
Totally concur with the current state of privacy terms. It must be inconvenient for companies to do things better. I'm assuming good will here, rather than thinking the poor practices are somehow more nefarious. I worry that this will bite the industry in a really big way; we're not doing a good job of this -- sometimes you can't even find privacy statements/opt-out sections of brand websites.

I recently encountered another surprising example of a privacy "land grab." When I was making an appointment to visit Santa at the mall with my grandchildren, I had to sign away rights to the childrens' images everywhere in the world, and in perpetuity. Why should i have to surrender control of those images? What possible use could the company make of them? Seems like an extreme and completely unnecessary ownership over-reach.
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