Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "teens"
- Despite a range of recently launched child-safety tools, Roblox may be a dangerous platform for children. New research depicts "deeply disturbing" evidence of adults easily preying on underage users.
- Teens are also showing growing trust in recommendations from doctors, scientists, and licensed aestheticians.
- About three quarters of U.S. teenagers say they go on YouTube daily, making the video-sharing site the most widely used.
- Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and young adult viewers.
- Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spending up 6% year over year, and 4% in the last six months.
- Meta will open a small pilot program allowing academic researchers to access Instagram data for up to six months to learn more about how the social platform affects the well-being of teens and young adults, reports "The Atlantic." Meta announced this week that it is looking for proposals focused on specific research areas around this topic.
- The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.
- YouTube, TikTok, Snapchat and Instagram are most popular with U.S. teenagers.
- A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
- Misogyny is a common theme of real-world violence seen by teens on social media.
- The latest research from Piper Sandler shows teens cutting back a bit, in the first spending downturn since before the pandemic.
- Total TV screen time for kids 2-17 grew about 20% in June vs. May, largely driven by non-traditional viewing, according to Nielsen. Non-traditional TV options including streaming and video games amounted to 90% of the increased usage.
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
- Piper Sandler's semiannual survey also sees a shake-up in footwear. And the Willow Project is intensifying environmental concerns.
- Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as they get older might be, according to a recent Horowitz Research study.
- Nike, Lululemon and e.l.f. also reign in Piper Sandler's latest survey, with the environment and abortion emerging as top concerns.
- "Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
- The popularity of streaming has led to a drop in video consumption for cable TV among U.S. teenagers.
- Piper Sandler's latest survey shows plenty of shifting among teens' favorite brands, with significant changes in spending, social media preferences and share of wallet.
- The research aims to help teens, parents and caregivers make informed choices when using technology, and establish neuroscience behind the narrative on social media's impact on adolescent mental health.
- Teens are most interested in new virtual experiences in gaming, TV/movies and shopping, while 45% of those over 54 are not interested in virtual experiences, a study by Toluna finds. Nearly half of teens and 25% of those 18 and up said they know what the metaverse is, while 54% of those over 54 had no idea what it is.
- Key takeaways of the study include users' increased screen time over the past year and their need for more authentic, relatable, and positive content.
- "We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark Zuckerberg.
- On the heels of a former Facebook product manager's disclosures, a new study finds 58% of U.S. adults say social media harms mental health.
- Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
- Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about themselves, but recent studies clearly show that is not the case.
- A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's effects on teens' well-being.
- Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption.
- And shopping for used clothing at thrift stores, which ranked 44th last year, shot up to the 13th most mentioned retail channel.
- Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds the current youth population are the savviest and most socially aware teenage generation to date. "Pragmatic, prudent, individual and aspirational," the report from Mindshare, MediaCom and Wavemaker says of today's teens, adding that they are a "new breed of super-savvy consumers" that brand marketers need to understand and talk to in new and different ways."
