Commentary
Young Media Consumers Still Taking Small Media Bites: Is Netflix Waiting For Them?
- by Wayne Friedman , Staff Writer, January 10, 2023
Young media consumers' high usage of short-form video content -- via social media and other platforms -- is not breaking news.
But perhaps their trend line as they get older might be, according to a recent Horowitz Research study.
Let's start with the obvious: It found GenZers 13-17 watch much …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
