Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "health"
- The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
- The risk of relapse after getting coupons by email or direct mail is greatest among smokers who stopped within one year, a study by the Georgia State University School of Public Health finds.
- Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.
- Lego, ranked 45 on the list, has also been particularly successful in marketing its product to both Gen-Xers and to the children of Gen-Xers.
- A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTok, researchers at Princeton University reported this week.
- A report says marketers frame "typical infant behaviors such as crying" as "pathological" and "reasons to introduce formula."
- U.S. fertility rates increased slightly in 2021 for the first time since 2014, according to the Centers for Disease Control and Prevention. "The general fertility rate in 2021 was 56.3 births per 1,000 women in the 15 to 44-year-old age range, a 1% increase over 2020 numbers," according to The Hill. The increase, although slight, follows years of declines, including a recent 4% drop between 2019 and 2020.
- The gym chain's research has turned up an epidemic of "Low-e." It wants to help you get those wieners wrapped again.
- TikTok was third in total ad spend -- but it slowed in November, while Facebook rebounded. Shopify revenue declined during the holidays in the food, beverage and wellness categories. according to research by Ampla Technologies.
- AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, data-driven and less opaque manner than previously possible.
- About a third of consumers worldwide use their smartphone to monitor their health or diet, though there are regional, demographic and gender differences.
- While creativity and healthcare may seem like an unlikely pair, here's how a little strategic planning, thinking outside the box, and even a little fun, can help your campaigns stand out in a crowded market. WestDerm's Senior Marketing Manager of Content Strategy, Veronica Clay, shares how their innovative approach to raising skin cancer awareness tugged at the evolving attitudes towards health, sun, and fun. Along the way, they illustrate how healthcare messaging can move beyond expert advice and get consumers to personalize it with their own memory, life, and health histories.
- From TikTok to TV, the fast growing telehealth brand is a case study of how healthcare marketing can test and learn across a wide range of channels to build and evolve a brand from a cold start. Nurx's Head of Growth Marketing, Nico Bryant-Aguilar, explores how the company erects a marketing flywheel grounded in patient feedback and fueled by data sources that not only drive creative but direct product development.
- Thinking more like a patient than a clinician opens a marketer's imagination to more engaging ways of depicting the healthcare experience. Few brands have been more entertaining and unconventional in focusing their patient outreach than Rodeo Dental. By focusing on outcomes and experiences, deploying jazzy editing and graphics, and shifting media spending away from TV and into social and search channels, Rodeo did more than grow brand and patient acquisitions. Rodeo Dental's Director of Growth Marketing, Dr. Richard Ly, shares how they were better able to measure the impact of their media spend and improve patients' relationship with the brand.
- Why simply drop a podcast when you can build an audio media network with sponsors, a web of social influencers, and a range of discreet shows? Providence St. Joseph Health's VP of Community Engagement, Clinical and Patient Communication, Mary Renouf, discuss's how their Providence Future of Health podcast series has become a main driver not only of brand awareness and patient acquisition but the core of its educational mission, a new revenue stream and even a source of staff retention and recruitment.
- To better serve patient and customer needs, GSK needed to move beyond measuring simple social metrics like engagement. It needed genuine social intelligence and analytics that could deepen the brand's understanding of how and why people needed and engaged with their brands. GSK's Analytics Manager, US & North American Social Intelligence Lead, Danny Gardner, explains how the company brought this capability in-house, set up analytics that matter, and then democratized that insight so individual brand managers could use it.
- "Companies that make false claims about anonymization can expect to hear from the FTC," Kristin Cohen, acting associate director for the division of privacy and identity protection, writes.
- Even in its nascent development phase, CBD-rich smokable hemp is gaining use among consumers who see it as an alternative to marijuana or a way to quit smoking tobacco.
- Internet search traffic for abortion medication rose 162% after someone leaked a draft of the Supreme Court's abortion decision in May, according to new research.
- Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
- Wrappers and containers from eight different fast food chains contain PFAS, or "forever chemicals," at soon-to-be illegal levels, according to Consumer Reports. Long-term exposure has been linked to an increased risk of some cancers. Eight of the 24 fast food and supermarket chains studied — Arby's, Burger King, Cava, Chick-fil-A, McDonald's, Nathan's Famous, Sweetgreen, and Taco Bell — had at least one type of packaging tested for fluorine levels exceeding 100 ppm.
- Among the takeaways for CPG brands from the Attest study: Trustworthy nutritional labeling is strongly linked to consumer loyalty.
- Digital will make up 49% of OTC advertising in 2023, up from 46% last year, Zenith estimated.
- Before you say "hell, no," consider: 70% in new study said they could be convinced to try health insurance offered by big tech companies.
- "Marketers in this space need to think less transactionally and in a more relationship focused way," MBLM's Mario Natarelli tells "Marketing Daily."
- A "USA Today" and Suffolk University poll shows most Americans believe the U.S. is in the grips of a full-blown mental health crisis.
- The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
- A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
- Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
- Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
