Before you say "hell, no," consider: 70% in new study said they could be convinced to try health insurance offered by big tech companies.
"Marketers in this space need to think less transactionally and in a more relationship focused way," MBLM's Mario Natarelli tells "Marketing Daily."
A "USA Today" and Suffolk University poll shows most Americans believe the U.S. is in the grips of a full-blown mental health crisis.
The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C.
Many consider it physically addictive and felt like they were going through withdrawal during last week's outage.
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions.
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?'
"As consumers strive for normalcy, they will continue to depend on some brands at the cost of others," says MBLM's Mario Natarelli.
Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through a
targeted OTT/CTV campaign that informed patients of nearby facilities available for treatment, resulting in a CPC of 60% lower than the cross-channel average.
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational
experiences and keep their members healthier. What can brand marketers learn about customer journeys from the way a major hospital network treats patients? It's all about letting the user drive the
conversation, not technology or marketing.
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences.
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate.
Seventy-six percent of Yahoo users say their mental health has been impacted in the past year, a Verizon Media Study finds. "We're creating a space where it's okay to not be okay," said Guru
Gowrappan, CEO, Verizon Media.
The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence.
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And he has been pretty
It's time Madison Avenue developed a new set of KPIs -- public safety ones -- measuring the direct and indirect role of ad spending on society, the physical health of people and the planet we live
By at least one important measure -- their plans to attend in-person industry events -- the sentiment of U.S. ad execs has improved markedly over the past couple of months.
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for
the keywords marketers can use.
BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand the market and their
In what may well be described as vaxxographics, media and marketing research giant GfK has segmented American consumers based on whether they have been vaccinated or not vaccinated for COVID-19, and
it has found significantly different expectations about their wants and desires.
The latest report focuses on behavior and trends in various subjects, including travel, retail, health and wellness, technology and finance.
There is apparently no standard for how prime-time series handle the Coronavirus pandemic. Many incorporate it into their storylines, while others touch on it briefly and then move on to an
unspecified near-future time after the virus. For those that are existing in the time of COVID, there is one disturbing and baffling detail. In virtually every series, the main characters put on
their masks to go outside, but as soon as they go inside, whether to a workplace or other venue, they take off their masks -- despite being in close quarters to multiple people with whom they
obviously don't live. This, of course, is the opposite of CDC guidelines, not to mention common sense.
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the
"connected health" category, unveiling fresh data indicating that shipments of remote health-monitoring devices soared 73% from 2019 and are on track to jump another 24% this year.
Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica, and app makers
like Apple and Google.
The study found people were most willing to share health information about mask wearing and many were willing to share health information with health-related organizations to help stop COVID-19, while
only health insurance information would be shared by less than 50% of respondents.