Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "health"
- The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
- Teens are also showing growing trust in recommendations from doctors, scientists, and licensed aestheticians.
- The online learning platform, which helps students understand homework, has filed a lawsuit against Google, alleging that use of AI-generated summaries in search engine results has "crushed" its website traffic and revenue.
- Sixty-nine percent of doctors engage with influencer content daily and 90% weekly, yet only 36% find social content to be extremely or very trustworthy.
- Following weight management as priorities in the health benefits consumers are seeking from CPG products were sleep (55%) and energy (51%) .
- The Fides network community of healthcare professionals and content creators will translate complex scientific research across various health topics into "relatable and digestive" video content for TikTok's users.
- Collagen was the leading functional food ingredient -- designed to offer specific health benefits -- creating buzz, according to Brightfield Group research.
- Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning to increase social media spending.
- Younger people are more likely to accept a discussion of mental health in ads, a study by Hearst and the Ad Council Research Institute finds.
- The retailer says parents are the driving force behind Generation Alpha's beauty bonanza.
- Nearly 90% of pet parents agree that pets contribute to a stronger sense of community.
- The new finding reinforces long-held expert advice to drink tap water from glass or stainless steel containers to reduce exposure.
- Most of the world pressures new moms to feel nothing but bliss. This online platform welcomes the complex reality.
- Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
- The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
- The risk of relapse after getting coupons by email or direct mail is greatest among smokers who stopped within one year, a study by the Georgia State University School of Public Health finds.
- Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.
- Lego, ranked 45 on the list, has also been particularly successful in marketing its product to both Gen-Xers and to the children of Gen-Xers.
- A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTok, researchers at Princeton University reported this week.
- A report says marketers frame "typical infant behaviors such as crying" as "pathological" and "reasons to introduce formula."
- U.S. fertility rates increased slightly in 2021 for the first time since 2014, according to the Centers for Disease Control and Prevention. "The general fertility rate in 2021 was 56.3 births per 1,000 women in the 15 to 44-year-old age range, a 1% increase over 2020 numbers," according to The Hill. The increase, although slight, follows years of declines, including a recent 4% drop between 2019 and 2020.
- The gym chain's research has turned up an epidemic of "Low-e." It wants to help you get those wieners wrapped again.
- TikTok was third in total ad spend -- but it slowed in November, while Facebook rebounded. Shopify revenue declined during the holidays in the food, beverage and wellness categories. according to research by Ampla Technologies.
- AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, data-driven and less opaque manner than previously possible.
- About a third of consumers worldwide use their smartphone to monitor their health or diet, though there are regional, demographic and gender differences.
- While creativity and healthcare may seem like an unlikely pair, here's how a little strategic planning, thinking outside the box, and even a little fun, can help your campaigns stand out in a crowded market. WestDerm's Senior Marketing Manager of Content Strategy, Veronica Clay, shares how their innovative approach to raising skin cancer awareness tugged at the evolving attitudes towards health, sun, and fun. Along the way, they illustrate how healthcare messaging can move beyond expert advice and get consumers to personalize it with their own memory, life, and health histories.
- From TikTok to TV, the fast growing telehealth brand is a case study of how healthcare marketing can test and learn across a wide range of channels to build and evolve a brand from a cold start. Nurx's Head of Growth Marketing, Nico Bryant-Aguilar, explores how the company erects a marketing flywheel grounded in patient feedback and fueled by data sources that not only drive creative but direct product development.
- Thinking more like a patient than a clinician opens a marketer's imagination to more engaging ways of depicting the healthcare experience. Few brands have been more entertaining and unconventional in focusing their patient outreach than Rodeo Dental. By focusing on outcomes and experiences, deploying jazzy editing and graphics, and shifting media spending away from TV and into social and search channels, Rodeo did more than grow brand and patient acquisitions. Rodeo Dental's Director of Growth Marketing, Dr. Richard Ly, shares how they were better able to measure the impact of their media spend and improve patients' relationship with the brand.
- Why simply drop a podcast when you can build an audio media network with sponsors, a web of social influencers, and a range of discreet shows? Providence St. Joseph Health's VP of Community Engagement, Clinical and Patient Communication, Mary Renouf, discuss's how their Providence Future of Health podcast series has become a main driver not only of brand awareness and patient acquisition but the core of its educational mission, a new revenue stream and even a source of staff retention and recruitment.
- To better serve patient and customer needs, GSK needed to move beyond measuring simple social metrics like engagement. It needed genuine social intelligence and analytics that could deepen the brand's understanding of how and why people needed and engaged with their brands. GSK's Analytics Manager, US & North American Social Intelligence Lead, Danny Gardner, explains how the company brought this capability in-house, set up analytics that matter, and then democratized that insight so individual brand managers could use it.
