Societal Issues Worldwide Show Up In Search And Performance

by Laurie Sullivan , Staff Writer @lauriesullivan, September 18, 2023

Identifying societal issues through search can become a powerful resource for marketers as they craft campaigns to better address the needs of consumers and communities with messages. Many times businesses and brands are among the most influential to make change.

Semrush created the Annual Global Issues Index (AGII) in collaboration …