Food and beverage brands make up half of Gen Z's top 40.
After receding nearly 11% in 2020, so-called fast-moving consumer goods such as food and drink brands are poised to increase their ad spending over the next few years, albeit not so fast.
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer,
VideoAmp, was recognized with the Erwin Ephron Demystification Award by Leslie Wood, CRO, NCSolutions, who also interviewed him as part of the same ARF Great Minds Event.
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wane, a nifty new demand
index being released by IRI today finds. The aptly named "IRI CPG Demand Index" is a dynamic database providing a weekly index of actual consumer CPG demand benchmarked against actual sales for the
prior year period.
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
Perception after media coverage of its SXSW event went from 40% to 90%, with both "forward-thinking" and "thought leadership" in food production as attributes that popped.
The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locations in New York City and
Texas, supported by geo-targeted Snap filters.
The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness.
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
Brand's ad awareness, purchase intent, up since campaign celebrating hard-working Americans launched Labor Day weekend.
Consumers appreciate food makers' growing number of organic and "clean" offerings, non-soda beverages and microbrews, according to ACSI study.
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels. But how did Poppi go viral on TikTok with over 48.5M views
from a single post, rank #1 on Amazon search for "soda", and sell over half a million dollars of online purchases in just one day? Poppi's Co-Founder and Chief Brand Officer, Allison Ellsworth, shares
how leveraging TikTok became a main awareness and growth driver and how Poppi's cultural cachet was built through organic social, influencers and content creators. We will explore how D2C brands can
benefit from these tactics, maneuver limited media budgets, and ultimately create a brand consumers love.