Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "beverages"
- Energy and hydration drink brands were among the food and beverage category leaders in Circana's "New Product Pacesetters" of 2023.
- NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament that started up last fall.
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
- Seems like the rest of the world is coming around to Chick-fil-A's idea that fried chicken is a breakfast food, according to study.
- The new finding reinforces long-held expert advice to drink tap water from glass or stainless steel containers to reduce exposure.
- A campaign grounded in organic social behavior enables customers to easily connect with the content while being inspired to try something new. With thousands of drink combinations, SONIC(R) is the Ultimate Drink Stop(R), and customers love to talk about their latest drink hacks on social media. Sr. Director of IMC for Sonic, Tamara Stanley, shares how Sonic used insights from TikTok to partner with Paramount+ and build an influencer led campaign teaching consumers how to build "Grease: Rise of the Pink Ladies" inspired drinks. The campaign not only taught customers how to make craveable creations using the SONIC App, but also provided the opportunity for influencers to create and share their new drink combination experiences. The campaign transported SONIC fans to the land of doo wops and pink poodle skirts, reminding them how to make new drinks they love!
- In a new consumer study from System1 Group on fall flavor launches from CPG and QSR brands, all the pumpkin offerings tanked.
- Liquid Death is at it again. This time they are drawing the attention of grandmas everywhere and microdosing them with 6g of sugar and 30mg of caffeine. The brand expanded to a new product category and became an Amazon #1 Best Seller in less than 24 hours. The Director of Digital Detail Retail, Natalie Cotter, discusses how Liquid Death took over the internet, broke Amazon, and murdered thirst with their new Iced Teas.
- Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.
- With 49% of consumers indulging themselves three or more times a day, snacking has become a U.S. "lifestyle," according to Circana.
- The "Stay Focused" brand platform is based on consumer research the company conducted into what consumers want from energy drinks, according to Nutrabolt CMO.
- "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
- TikTok was third in total ad spend -- but it slowed in November, while Facebook rebounded. Shopify revenue declined during the holidays in the food, beverage and wellness categories. according to research by Ampla Technologies.
- Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels. But how did Poppi go viral on TikTok with over 48.5M views from a single post, rank #1 on Amazon search for "soda", and sell over half a million dollars of online purchases in just one day? Poppi's Co-Founder and Chief Brand Officer, Allison Ellsworth, shares how leveraging TikTok became a main awareness and growth driver and how Poppi's cultural cachet was built through organic social, influencers and content creators. We will explore how D2C brands can benefit from these tactics, maneuver limited media budgets, and ultimately create a brand consumers love.
- Food and beverage brands make up half of Gen Z's top 40.
- After receding nearly 11% in 2020, so-called fast-moving consumer goods such as food and drink brands are poised to increase their ad spending over the next few years, albeit not so fast.
- Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recognized with the Erwin Ephron Demystification Award by Leslie Wood, CRO, NCSolutions, who also interviewed him as part of the same ARF Great Minds Event.
- Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wane, a nifty new demand index being released by IRI today finds. The aptly named "IRI CPG Demand Index" is a dynamic database providing a weekly index of actual consumer CPG demand benchmarked against actual sales for the prior year period.
- The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
- Perception after media coverage of its SXSW event went from 40% to 90%, with both "forward-thinking" and "thought leadership" in food production as attributes that popped.
- The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locations in New York City and Texas, supported by geo-targeted Snap filters.
- The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness.
- In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
- Brand's ad awareness, purchase intent, up since campaign celebrating hard-working Americans launched Labor Day weekend.
- Consumers appreciate food makers' growing number of organic and "clean" offerings, non-soda beverages and microbrews, according to ACSI study.
- There's an untapped potential when building connections in new environments, outside of the home. Move over TV spots on living room walls, enter AI-driven robots, mobile billboard trucks and programmatic DOOH. Ly Tran, Founder & CEO of Stiletto Collective, will share how Stiletto Collective tapped "OOH" in creative ways for B2C brands Rambler Sparkling Water and Rita's Italian ice and even a highly specialized B2B brand Limb Lab.
- AI is the biggest buzzword of the year, and it comes with substantial opportunity in the media landscape. PepsiCo's Director of Media Strategy & Investment, Caitlin Winsor, and Stephanie Burgess, Director of Brand Engagement, talk about what steps they've already taken and how they're thinking about the long term AI vision for the Pepsi Beverages portfolio.
